Okay, at least act surprised: Teens love the iPhone. Who knew?! But did you know that more than a third of them actually plan to buy one in the near future, with 20 percent also ready to buy a tablet as well?
Business Insider has some not-so-surprising statistics on the consumer electronics lust felt by teenagers, which can basically be summed up as, “They love Apple products.” In fact, they love them so much that almost all other “MP3 players and online music services” have been shunned in favor of Cupertino’s finest.
The results come courtesy of a Piper Jaffray bi-annual study of high school students which has been ongoing for 21 years now. The firm gathers 4,500 teenagers in an effort to discover their interest in both digital music and Apple in general.
For example, did you know that 17 percent of teens already have an iPhone? That’s on top of the 37 percent who “plan on buying one in the next six months” (or maybe that should read “whose parents plan on buying them one…”).
Meanwhile, MP3 players have fallen from 90 percent late last year to only 80 percent today, apparently from teens replacing a dedicated player with their cell phone -- now at 53 percent compared to only 50 percent last fall. From the MP3 player-owning teens, a full 86 percent of them are some kind of iPod, while Microsoft’s on the ropes Zune came in a distant second with a mere three percent.
So where are these teens getting their music from these days? While iTunes makes up a whopping 95 percent of the legal services, kids are still getting an awful lot of music from file sharing services, which make up 65 percent of those downloading. Subscription services appear to be an enticement away from that, however, with 37 percent of teens claiming they’d pay at least $15 per month for one.
Finally, tablets appear to be the next teen craze -- 22 percent of them either own one already or have one in their household, with 20 percent planning to buy one in the next six months.
Which begs the question: Where are these kids getting all this money? When we were kids, we were lucky to get a couple dollars a week for an allowance…
Follow this article’s author, J.R. Bookwalter on Twitter
(Image courtesy of Business Insider and Flickr user Tobyotter)
strabes
April 06, 2011 at 7:03am
I'm not usually a grammar nazi, but that is not what "begging the question" means. To beg the question does not mean "to raise the question," but is rather a logical fallacy in which one assumes that which one is trying to prove.
Anyway, obviously kids are getting the money from their parents. Parents these days are richer than their parents were at the same age, and this "self esteem" parenting philosophy has caused parents to be weak. They can never say no to their little Johnny because it might hurt his feelings.
