The controversy over Apple’s radical new Final Cut Pro X may have died down since its release at the beginning of summer, but that could have more to do with Adobe’s successful campaign to get disgruntled editors to switch to Premiere Pro and Production Premium CS5.5, which has seen a remarkable 22 percent year-over-year growth and a whopping 45 percent growth on the Mac platform.

The Loop is reporting Adobe will announce on Thursday that demand for their creative video tools has “exploded” in the wake of Apple’s shift to Final Cut Pro X, which was released on June 21 to a firestorm of controversy from legacy users. Despite a promised “update this summer” to restore pro features such as audio track assignment to FCPX, Apple has remained quiet for nearly two and a half months while Adobe has been mopping up their user base.

“Demand for Adobe’s video creation tools has grown 22 percent year-over-year, but the big news is on the Mac side,” writes Jim Dalrymple on Wednesday night. “The company said that it’s seen 45 percent growth on the Mac.”

Those are staggering numbers, which seem to indicate that longtime Final Cut Pro users are turning their backs on Apple’s new software and seeing if the grass is greener on the other side of the fence -- namely Premiere Pro CS5.5, the latest version of Adobe’s longtime video editing solution that predates Cupertino’s own jump into the pool, which briefly jumped ship from the Mac platform for a few years as Final Cut Pro became the software of choice.

After seeing the backlash to Final Cut Pro X, Adobe leapt on the opportunity, offering a steep 50 percent discount for switchers as well as video tutorials and documents to help veteran Final Cut Pro users comfortably make the switch -- which includes exporting their legacy FCP projects to XML so they can be imported into Premiere Pro, a basic feature that Final Cut Pro X does not offer.

Thus far, Apple’s only move to reclaim its FCP users has been to once again offer the existing $999 Final Cut Suite, but only through the company’s 800 number -- a half-hearted move that thus far has failed to appease vocal video professionals who are quickly losing patience waiting for Cupertino’s promised “regular” updates to Final Cut Pro X.

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