We know you’re excited to get your hands (and fingers) on an iPad this Saturday, but according to a new Time magazine profile, you’re not the only one.
Time magazine’s Stephen Fry got invited out to Apple’s Cupertino headquarters a week and a half ago and came away with a lengthy profile on how “the mothership” is preparing for Saturday’s debut of their latest and greatest device, the iPad.
“Phil Schiller and Eddy Cue are suitably bejeaned and relaxed as they welcome me for a talk about the iPad,” Fry writes. Schiller is Apple’s senior VP of worldwide product marketing; Cue is the VP of Internet services, where he oversees iTunes, the App Store and now, the iBookstore. At the end of his visit, Fry spends an hour talking shop with CEO Steve Jobs himself.
Schiller and Cue fielded Fry’s questions, beginning with some potential negatives that have been widely reported since the iPad was announced in late January: No Adobe Flash. No multitasking. No camera. “It’s just a bigger iPod touch.” But Schiller insists that to try it is to love it, which seems to be the company’s approach with the new class of device.
No visit to Cupertino would be complete without a chat with Jonathan Ive, the British designer that Jobs enlisted to create the all-in-one iMac that reinvented Apple. With the iPod and the iPhone under his belt, what does the designer have to say about his latest, the iPad?
"In many ways, it's the things that are not there that we are most proud of," Ive confessed to the reporter. "For us, it is all about refining and refining until it seems like there's nothing between the user and the content they are interacting with. It's made for people to chuck onto the car seat and thrust into luggage without thinking,” Ive concludes. “It’s not to be delicate with."
With that, Fry moves on to meet Jobs -- as well as the iPad itself for the first time. "I think the experience of using an iPad is going to be profound for many people," Jobs gushes. "I really do. Genuinely profound. When people see how immersive the experience is, how directly you engage with it ... the only word is magical.”
Fry closes his chat with Jobs by asking the inevitable question: Does the CEO plan to leave Apple on a high note, perhaps with the iPad as his third and final act? "I don't think of my life as a career," Jobs concludes. "I do stuff. I respond to stuff. That's not a career -- it's a life!"