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T-Mobile USA closed out 2012 with the news the fourth-place carrier would be getting the iPhone this year, but the even bigger news was an end to subsidy pricing on handsets -- a move which is coming sooner rather than later.
Reuters is reporting that T-Mobile USA is wasting no time checking items off its New Year's resolutions list, with CEO John Legere claiming its two most high-profile changes for 2013 coming in the next few months.
That includes the coveted iPhone, which T-Mobile has had to live without since its introduction in 2007, despite being the home to upwards of 100,000 such unlocked handsets each month, according to TMoNews.
The arrival of the iPhone on T-Mobile will also introduce the end of handset subsidies at the carrier, enabling customers to buy a smartphone and then pair it with the best voice, text and data plan, all without having to sign a two-year commitment.
Legere claims the new initiatives will happen in "three to four months as opposed to six to nine months," somewhat curious timing considering Apple isn't expected to roll out a new iPhone until this summer.
T-Mobile USA isn't wasting any time spicing up its existing offerings, either. The carrier announced Tuesday an expansion of their Nationwide 4G Data plans, which are now offered with unlimited data for no-annual-contract customers.
Calling themselves the "uncannier," the move is intended to directly confront "the frustrations of American consumers fed up with the cost, complexity and congested networks of our competitors," Legere explained in a press release.
Starting today (January 9), T-Mobile no-contract customers can switch to unlimited voice, text and 4G data for $70 per month, and the carrier is offering the LG Optimus L9 Android handset for only $199.99 as an incentive to do so -- assuming you don't have an unlocked iPhone ready to go already, that is.
Follow this article’s author, J.R. Bookwalter on Twitter