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Unfortunately, video gaming has a stigma attached to it in the eyes of popular culture. They see us as lazy nerds who sit around gaming all day instead of serving humanity. Well, now there's good news! You can now do both. You can sit around gaming all day while simultaneously serving your fellow man! It's called Play2Change.
The Play2Change program is being implemented by Z2Live, the social game developer behind the game Trade Nations. The program is set up to provide funds for developing nations so they can build wells in areas that need fresh, clean water. Rather than asking random people for outright donations, Z2Live is using the game Trade Nations to engage its customers.
“We will use our games to work with our community to benefit this charity though donations, in game purchases and other promotions in the future," said David Bluhm, CEO of Z2Live. "We are hoping that other game and entertainment companies will join the Play2Change movement and help us all make a positive impact on the world through gaming.”
Every time players purchase a well in the game, a certain amount of money goes to the charity to help them build wells. So if you're a fan of Trade Nations, get out there and buy like fifty freakin' wells. And if you don't play Trade Nations, we'd say this is a pretty good reason to give it a shot.
So far Z2Live says they've sold 2,000 in-game wells which will build two real-world wells to supply over 800 people with fresh water.