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Remember Twitter Music? The free app went from rumor to reality to apparent washout within weeks, and now little birds close to the microblogging service claim Twitter may be on the verge of killing it completely.
AllThingsD reported Saturday that Twitter appears to be "strongly considering" a nuclear option for its Twitter Music app, a mere six months after launching it with a lot of fanfare in the media.
According to the usual "multiple sources familiar with the matter," Twitter is shaking things up inside its music division, and the mostly neglected Twitter Music app doesn't appear to be part of any future plans.
The problem appears to stem from its meteoric rise to the top ranks of the App Store -- after hitting sixth place, the app plummeted just as quickly and never managed to return to such lofty heights, with reportedly "abysmal" numbers, both from actual downloads but more importantly, from the app being actually used.
The AppRank chart above pretty much tells the whole story, although Twitter hasn't officially confirmed or denied the news yet. We certainly count ourselves among those who deleted the app as quickly as it was first installed, although we're fairly old-fashioned in our listening habits and not as hip to the music "discovery" scene as the younger generation.
Follow this article’s author, J.R. Bookwalter on Twitter
(Chart courtesy of AllThingsD and Onavo)