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Those rumors about Twitter Music launching last weekend at Coachella didn't quite pan out (unless you were a celebrity, apparently), but the real thing is finally landing Thursday in the form of web and iPhone apps.
ABC News is reporting that celebrities will no longer be able to gloat on Twitter about being part of the exclusive club getting a first look at the microblogging service's new Music service -- even us regular folks will be able to join in the fun on Thursday, April 18.
After a brief flirtation with dubious "tastemakers" like Ryan Seacrest, Moby and others, Twitter Music is finally hitting the streets today in the form of a website and companion iPhone app. The service digs into what's popular on Twitter (naturally) to help users discover new music they might enjoy.
Twitter debuted the app during a segment of ABC's Good Morning America on Thursday, which integrates with existing services like iTunes, Spotify and Rdio to offer song playback without having to leave the app. While iTunes will only offer the standard preview, the other services will play full tracks, provided you log in with the proper account credentials.
For now, Android users will be left out in the cold: The iPhone app should be available on the App Store later today, presumably after the Twitter Music website finally allows common folk to get behind the velvet ropes.