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Hard to believe that Google Search is only 15 years old, but the company has big plans for how it intends to spend the next decade and a half as search moves rapidly from the desktop to mobile devices.
Google's Inside Search blog announced Thursday that the company's core feature, introduced in 1998, is 15 years old this month, and is celebrating with some welcome improvements.
First up, Google is expanding the Knowledge Graph that powers its search to make it capable of answering even more questions — or even compare two items with each other using real-world queries like "Compare butter with olive oil."
The bigger news, however, is that Google Search will soon bring its voice-activated "OK Google" technology to the iPhone, iPod touch and iPad with an update to the current iOS app. This app will work in conjunction with Android to allow cross-platform push notifications for Google Now and search, no matter which device you happen to be using at the time.
Last but not least, the mobile web version of Google Search is getting a new look and feel and, yes, ads have finally arrived on smartphones and tablets. The good news is the new look is cleaner and touch-optimized — well, cleaner with ads, we suppose.
Stay tuned for the new Google Search for iOS update "in the next couple of weeks."
Follow this article’s author, J.R. Bookwalter on Twitter