When Apple announced that they would be introducing variable pricing to the iTunes store, while at the same time removing DRM from its music, most figured Apple had made a deal with the devil. The devil being the music industry. Apple had ventured to the crossroads and returned with DRM-free music, but had paid a heavy price.
Well that price turns out to be $1.29. All music in the iTunes store is now DRM-Free iTunes Plus.
The new pricing plan gives the record companies the chance to make an extra $.30 on popular songs. For example, today's top three singles are $1.29. Apple is showcasing Rock and Classic R&B songs for $.69 on the music store's main page. Probably as an antidote to people complaing about the new $1.29 price point.
We're hoping a bargain bin button appears on the store so we can find our favorite artists' songs at $.69. Fingers crossed.