Variable Pricing Hits iTunes
Posted 04/07/2009 at 2:24pm
| by Roberto Baldwin

When Apple announced that they would be introducing variable pricing to the iTunes store, while at the same time removing DRM from its music, most figured Apple had made a deal with the devil. The devil being the music industry. Apple had ventured to the crossroads and returned with DRM-free music, but had paid a heavy price.
Well that price turns out to be $1.29. All music in the iTunes store is now DRM-Free iTunes Plus.
The new pricing plan gives the record companies the chance to make an extra $.30 on popular songs. For example, today's top three singles are $1.29. Apple is showcasing
Rock and
Classic R&B songs for $.69 on the music store's main page. Probably as an antidote to people complaing about the new $1.29 price point.
We're hoping a bargain bin button appears on the store so we can find our favorite artists' songs at $.69. Fingers crossed.