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Apple CEO Tim Cook went on a publicity campaign Thursday, first with an exhaustive interview for Bloomberg, then in a sit-down interview with Brian Williams for his new NBC show Rock Center.
NBC News has posted the complete video of Thursday night's interview with Apple CEO Tim Cook, although their headline announcing the company's plans to manufacture Mac computers in the USA isn't exactly news anymore.
“We’ve been working for years on doing more and more in the United States,” Cook told Williams during the show, without elaborating much more than he did for a Bloomberg BusinessWeek interview published earlier in the day.
According to the report, Apple may start with only one member of the Mac family, but was vague on which one it might be. (Our vote is for the long-neglected Mac Pro, but the more popular iMac -- or even a new model altogether -- might make more sense.)
The NBC profile on Cook covers a wide range of topics -- from starting work at Apple in 1988 during much darker times, to the 600,000 U.S. jobs the company has created since then. And, of course, Steve Jobs, the "friend and mentor" who brought him to the company in the first place.
Cook also hinted that a full-fledged Apple television was in the works, but refused to elaborate further.
“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”
Check out the full interview embedded below or on the NBC News website. (And enjoy the irony of a Windows Phone commercial at the head of it, maybe.)
Follow this article’s author, J.R. Bookwalter on Twitter
(Image courtesy of NBC News)