Apple has used celebrities sparingly to pimp their product, most notably with the classic “Think Different” ad campaign. But the company appears to be going in a new direction, starting with a pair of television commercials that popped up Monday night.
Apple has released a pair of new television commercials focusing on the magic of Siri with the iPhone 4S, but this time we get a good look at the faces using the handset -- and they’re quite familiar.
In the first spot, Nicky Fury himself (better known as Samuel L. Jackson in real life) uses Siri to help prepare for date night, complete with his own homemade risotto for the guest of honor who’s never shown. The spot ends with Jackson telling Siri to take the night off, to which she responds, “If you say so.”
The second spot features that “adorkable” New Girl star Zooey Deschanel, who uses her iPhone 4S with Siri to spend a rainy day at home in her pajamas. (Oh, how adorkable!) Zooey orders in tomato soup, asks for a reminder to clean up the next day and finally, dances to “Shake, Rattle and Roll.”
Apple’s new commercials appear to equally promote the three U.S. cell phone carriers handling the iPhone 4S, with tags appearing for AT&T, Verizon Wireless and Sprint in various sightings last night.
Oddly, the pair of television spots have yet to pop up on Apple’s website or the company’s YouTube page, but YouTube user TelevisionPromos was able to record them straight off the air (and in HD to boot) for all to enjoy.
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(Video courtesy of YouTube user TelevisionPromos)
