(Image and video courtesy of 9to5Mac)

You’re probably wondering what the photo above has to do with MacLife.com, right? Would you believe us if we told you it was shot with an iPhone? And we’re not talking about the latest and greatest iPhone 4, but last year’s iPhone 3GS! If you still don’t believe, then read on, because we have the video to prove it.

9to5Mac is reporting on a high-end fashion shoot by professional photographer Lee Morris which featured images entirely captured with Apple’s iPhone 3GS. That’s pro fashion model Olivia Price in front of the camera, during a session that featured the usual gaggle of stylists, makeup artists, lighting and all the usual accoutrements -- only the camera was different.

Photographer Morris did cheat in one respect, confessing that the final images were touched up in Photoshop. “With today’s market being what it is I see Photoshop as a necessary tool for every image I make,” Morris admits. “I am in the business of making money and my clients do not care if I got it perfect in the camera or made it perfect in post, they simply want a perfect image.

"It’s the same process with music,” Morris elaborates. “A band could record and entire album in one take, but what successful artist does that? Today, everyone records track by track one at a time and use software to combine them all together into a perfect mix.”

Be that as it may, the image above clearly shows that sometimes it’s more about great lighting than what kind of hardware you’re using to shoot it with. Morris claims that the best camera in the world can “still get crappy pictures.”

Morris has set up a Flicker album to show off both the untouched and edited images, and you can see how everything went down in the studio with the embedded YouTube video below.



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