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Remember those days when environmentalists used to jump on Apple all the time for its practices? Those days seem long behind us, indeed, this morning Apple unveiled its "Better" campaign to demonstrate its contributions to making the world a better place — aside, you know, from dependable and intuitive tech. To celebrate the initiative, YouTube's "Unofficially Apple" released a video on YouTube showcasing the environmentally friendly nature of Apple's new campus.
The video is narrated by Norman Foster, the chief architect behind the project, and he notes that Steve Jobs' love of Stanford University and the Bay Area led to the design. More poignantly, in the words of David Muffly, it's intended to "bring California back to Cupertino." Duffly is actually the project's chief arborist, and as such he's charged with filling the campus with the appropriate flora.
In accordance with previous news we've heard, the video plays up the energy efficiency of the project and its 100 percent reliance on renewable energy resources. Space also plays a major role in the building's design. "Just under 80 percent of the site will be open space, populated by more than 7,000 trees — including more than 6,000 newly planted shade and fruit trees," the video says. "Drought-tolerant plants will be used throughout the landscape to minimize water use."
The video was originally shown to the Cupertino City Council last October, but this marks the first time that it's been shown to the public. (It's probably a good idea to watch it now in case it's pulled.) Apple expects that the massive "spaceship" campus will be complete sometime in 2016.
Follow this article's writer, Leif Johnson, on Twitter.