Now that the two largest carriers in the United States are both selling the iPhone, what is a smaller network to do? In T-Mobile’s case, they’re going on the offensive with a new commercial taking pot shots at their larger rivals’ slower networks.
9to5Mac turned up a new YouTube video that went live recently from T-Mobile which touts the company’s 4G network speeds and lower prices at the same time as it takes jabs at iPhone carriers AT&T Verizon -- and Apple’s iconic “Get a Mac” ad campaign.
The video begins with a buxom young brunette announcing, “I’m a T-Mobile MyTouch 4G” while the hipster guy next to her proclaims, “I’m an iPhone 4.” The dude then introduces his buddies, AT&T and Verizon, who are presented as Steve Ballmer-esque suits only discernible from the color of their ties -- red for Verizon and blue for AT&T.
“How do you tell them apart?” the T-Mobile girl asks. “Does one of them have nationwide 4G like me?”
“Nope,” the hipster dude frowns. “I’m pretty much slow with either one.”
“Wow,” T-Mobile girl smirks. “Tough choice.”
There’s no doubt that Verizon gaining the iPhone 4 has placed increased pressure on their smaller rivals Sprint and T-Mobile to step up their game, but we’re not sure attacking the device they can’t have is the right answer.
Then again, it worked for Verizon with those “Droid Does” ads, so who knows…
Follow this article’s author, J.R. Bookwalter on Twitter
(Video courtesy of 9to5Mac and YouTube)
muadibe
January 13, 2011 at 2:34pm
"but we’re not sure attacking the device they can’t have is the right answer." Um, what commercial did this writer watch? They didn't attack the iPhone. They attacked the networks on which the iPhone is running.
Come on. Aren't you supposed to be a "technical" kinda guy?
mac_daddy
January 13, 2011 at 2:15pm
This is just sad. Honestly, who doesn't see the Apple in this commercial? There are "hipsters" and losers, and the parties introduce themselves in front of a white background with simple music playing... This screams Apple knockoff if you ask me, and by no means is 3G "slow." Nor is the iPhone for that matter, and if one compares the specs for both phones, he will see that they are right on par with one another in most respects. But I guess this is advertising, right?
gbavolak
January 13, 2011 at 10:28am
"buxom young brunette" ??? Comely, pretty, vivacious yes ..... buxom - no.
