VUDU Brings More Than 20,000 Titles to iPad, But Skips the App Store



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This is hurts Apple less than many think. Apple want's compensation if their ad dollars are drawing customers to buy through the app store and that is only fair. No competitor should profit from Apple's efforts without paying their fair share. Otherwise promote yourself and use a web app. This cost Apple nothing. Media is a near break-even for Apple, even with the 30 percent. They allow free apps with no charge because it benefits the platform. If Vudo can be as successful outside the app store as they would be in it, good for them. If they promote their product successfully they should be rewarded and Apple won't care because their customers can still use it and it cost them nothing, while with an app they have to provide review them, provide updates and manage the server side. HTML5 is better for apple

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