Apple has finally responded to Microsoft’s $300 million image makeover campaign with two new ads tackling the “V” word, and Microsoft’s interesting marketing strategies (Churros with Seinfeld, anyone?).
The ads target Microsoft’s apparent hesitation to refer to Windows Vista by its full name because of its issues. “Not saying the word Vista is not the same as fixing Vista’s problems,” preaches Justin Long.
Both commercials poke fun at Microsoft’s attempt to redefine itself in this cruel world of Mac vs. PC. Truth is, there are so many negative impressions of Vista that not even $300 million could turn back time.
Check out the ads below:
RyudoWolf
October 31, 2008 at 6:48am
I disagree Nate. Becouse it was Microsoft who sent out the attack against apple with its "Im a PC" commercials. Apple is only retaliating
natelong0893
October 21, 2008 at 4:32pm
I enjoy the Mac/PC ads, but these are going a bit overboard. It's turning into all out bashing. Why does Apple have to do this?? Is John McCain running their advertising division :-) ????Don't get me wrong, the ads are funny, and I love my MacBook, and Vista does little, if anything for me. But I think the Apple loses some of it's dignity when they run these really negative ads.
jayjoneslive2005
October 20, 2008 at 10:14pm
The "V" word commercial is a HILARIOUS AD... Microsoft fails... Apple WINS...
