The New Yorker magazine is known as much for its sometimes controversial covers as it is for its 40,000 word in-depth reportage from the likes of Malcolm Gladwell and Oliver Sachs. It hasn't been known for technological breakthroughs -- until now. This week's cover was drawn on an iPhone, using a $4.99 application called Brushes, by artist Jorge Colombo. In an hour. While he was standing in line to get into Madame Tussauds.

Does it work as a cover? Not really. Is it kind of cool? Definitely. Cooler still is that Colombo will be delivering weekly iPhone doodles on newyorker.com, which is an awesome gig for him to get in a tough market. And a nice boost for technology as well.

An attendant app, Brushes Viewer, allows users to make videos of their doodles in progress.

Roz Chast was not available for comment.