What Apple Didn't (and Should've) Announced
Posted 09/10/2008 at 2:58pm
| by Florence Ion
Apple had a field day yesterday in San Francisco announcing a myriad of new iPod features, the new iTunes 8, and the much-rumored and highly anticipated (by the internet gossip chain) 4G iPod nano. However, there were several products and features that either remained unmentioned or were disregarded.
There was hope that iTunes would eventually offer a subscription service to offset the cost of pay-per-download, but that didn’t happen. AppleInsider reported that their “alleged sources” at CNET explained how Apple has only negotiated deals with record companies for pay-per-track and does not have the rights to offer bulk downloads.
For Apple enthusiasts with an iPhone and an iPod, it looks like you still have to carry both around while on runs. Nike+ is only compatible with the iPod nano and the iPod touch (2nd gen!), which makes us wonder: when will Apple release the feature for the iPhone? For consumers who don’t want to bother with the phone functionality and have purchased an iPod touch (2nd gen!), at least you’re in luck.
Steve Jobs also forgot to announce that there are four new colors joining the iPod shuffle family, including PRODUCT(RED), which is, as you can assume, a red-colored shuffle.
And finally, there is still anticipation for the “mystery product transition," Steve and CFO Peter Oppenheimer mentioned the profit-sucking transition during Apple's fiscal third-quarter conference call in July. Everyone is still curious what Apple has up it's sleeves. Will it be a DVR Apple TV? Sub-$500 notebooks? In-car stereo system that actually works correctly with the iPhone? It figures that Steve would leave us wanting more.
What do you wish Steve had announced? Drop your keynote disappointments in the comments below.