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So there were all kinds of new tweaks and price drops and so forth with
Apple's incredibly popular iPod line, but yesterday's event was more
notable for what didn't happen than what did.
First off, despite the popularity of the number nine in the catalog of The Beatles and yesterday's propitious dating, there were no announcements about the Fab Four's catalog at long last coming to iTunes. As the remastered CDs hit the brick and mortar stores in the physical form, digital Beatles continues to be elusive despite Yoko Ono's predictions. Label EMI missed a serious chance to make some coin on the hype and excitement of the re-release paired with The Beatles RockBand game hitting the shelves.
Less hot in the rumor loop was a revamp the Apple TV which hasn't seen
an update since 2007. With lagging delivery dates, speculation
suggested that the 40GB models were on their way out in favor of a
newer model with a larger hard-drive than even the 160GB model. Alas,
as the music-related title suggested, the show was strictly iPods and
While this might have reasonably been a good place for a major refresh of the iPod touch, possibly throwing a camera into the mix, instead we were treated to iTunes 9 which was fitting with the date, but considerably less big news.
Which meant of course that Tuesday's biggest hope -- the highly anticipated, incredibly longed for, much dreamed of Tablet -- was Wednesday's biggest tearjerker. It was all music all the time and there was no love for Mac nerds on this front either. There seemed a strong chance when Phil Schiller busted out the games and the game stats, a tablet Mac seeming a good fit for your gaming experience, but no.It was not to be.
The event was over. Rumor predictions were batting around 50%, which isn't unusual, but the biggies didn't make the cut. Oh well, there's always next time. There's always 2010. Get your rumors started....now.