What We Didn't Get Yesterday
Posted 09/10/2009 at 11:44am
| by J Keirn-Swanson
So there were all kinds of new tweaks and price drops and so forth with
Apple's incredibly popular iPod line, but yesterday's event was more
notable for what didn't happen than what did.
First off, despite the popularity of the number nine in the catalog of
The Beatles and yesterday's propitious dating, there were no
announcements about the Fab Four's catalog at long last coming to
iTunes. As the remastered CDs hit the brick and mortar stores in the
physical form, digital Beatles continues to be elusive despite Yoko
Ono's predictions. Label EMI missed a serious chance to make some coin
on the hype and excitement of the re-release paired with The Beatles
RockBand game hitting the shelves.
Source: AppleInsider
Less hot in the rumor loop was a revamp the Apple TV which hasn't seen
an update since 2007. With lagging delivery dates, speculation
suggested that the 40GB models were on their way out in favor of a
newer model with a larger hard-drive than even the 160GB model. Alas,
as the music-related title suggested, the show was strictly iPods and
iTunes.
While this might have reasonably been a good place for a major refresh
of the iPod touch, possibly throwing a camera into the mix, instead we
were treated to iTunes 9 which was fitting with the date, but
considerably less big news.
Which meant of course that Tuesday's biggest hope -- the highly
anticipated, incredibly longed for, much dreamed of Tablet -- was
Wednesday's biggest tearjerker. It was all music all the time and there
was no love for Mac nerds on this front either. There seemed a strong
chance when Phil Schiller busted out the games and the game stats, a
tablet Mac seeming a good fit for your gaming experience, but no.It was not to be.
The event was over. Rumor predictions were batting around 50%, which
isn't unusual, but the biggies didn't make the cut. Oh well, there's
always next time. There's always 2010. Get your rumors started....now.