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After years of reaping the rewards that come from cheap manufacturing in China, American technology companies such as Apple and Google are starting to tout "made in America" pride once more.
The Verge published an interesting look Wednesday at why American technology firms are suddenly so eager to stamp "made in America" on their products again, including Apple's upcoming Mac Pro refresh as well as Google's latest Moto X handset, expected to bow next week.
Google bills the Moto X as "the first smartphone ever assembled domestically," with the company's advertising clearly stating that the handsets will be assembled in Fort Worth, Texas -- ironically, the same state where Apple also plans to assemble its new Mac Pro later this year.
Chinese PC maker Lenovo is also getting in on the action, opening up a new factory in North Carolina earlier this year to manufacture ThinkPads, which is expected to create more than 100 new jobs in that region.
With a recent survey of 5,000 consumers claiming that 80 percent would be willing to pay more for "made in America" products, the expression has suddenly become a buzzword all over again.
"You can certainly move a product off the shelf with that kind of advertising," explains Scott Paul, the president of the Alliance for American Manufacturing (AAM). "You can also generate more support from politicians, because if you are building products and hiring workers in communities in the US, the public officials in those areas will be more invested in your outcome as well."
However, the move may be a more practical one: A second study claims that by 2015, it may wind up being just as expensive to manufacture in China as it is here in the good ol' United States of America -- so tech companies may simply be preparing themselves for the inevitable.
Follow this article’s author, J.R. Bookwalter on Twitter