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Even as Nokia fights to have its products on display at U.S. partner AT&T, rumors are surfacing that we'll finally see the first Windows Phone 8 handsets from the Finnish manufacturer at next month's Nokia World.
Bloomberg is reporting that Nokia is planning to unveil its first Windows Phone 8 handsets at the company's annual Nokia World conference next month -- mere days before Apple is rumored to roll out the next iPhone at a media event widely expected on September 12.
While Nokia's Lumia 900 debuted back in April to many rave reviews and enthusiasm from exclusive U.S. carrier AT&T, the report notes that the once-mighty Finnish handset maker may be fighting just to keep its flagship smartphone front and center in the wake of news that existing Lumia models will not be upgradable to Microsoft's latest Windows Phone 8 operating system.
While Nokia officials declined to comment on their plans for Nokia World, the company is expected to reveal one or more new Lumia smartphones at the event, which kicks off September 5, with the devices going on sales before the lucrative year-end shopping season.
The company has lost more than 90 percent of its market share since the January, 2007 debut of the iPhone, and Nokia has lost money for the last five quarters in a row, with its debt now rated as "junk" by three of the largest credit rating firms.
However, at least one analyst believes Nokia can ride out the storm.
“What’s key for Nokia is to not give up too early,” said Strategy Analytics analyst Alex Spektor. “Most are eager to buy an iPhone or an Android, but this is a long-term play for Nokia. They just have to hang on.”
Follow this article’s author, J.R. Bookwalter on Twitter