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Following an introduction by CEO Tim Cook with an update on the company's retail and App Stores, Apple turned over the floor to a new company called Anki, who debuted a new product called AnkiDrive.
The first WWDC 2013 presentation of the day came not from Apple, but from a new company called Anki, whose CEO and co-founder Boris Sofman started the company while working on their PhDs at Carnegie Mellon University.
Available from the App Store today, AnkiDrive is a racing game that uses an iOS device to bring artificial intelligence and robotics "out of the lab and into people's lives," Sofman explains.
Anki Drive's intelligent technology essentially brings video game playability to real-world devices, all controlled using Bluetooth LE. The race cars demoed at WWDC sense the track at 500 times per second and communicate this information back to the iPhone used to control them.
"This is a video game in the real world," Sofman concluded. "We are taking everything we love about video games and programming them into actual objects you can touch."
While the AnkiDrive app will be available starting today, the actual hardware won't be available until this fall at Apple Retail Stores worldwide.
Follow this article’s author, J.R. Bookwalter on Twitter