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Craig Federighi's preview of Mac OS X's native apps like iCal allows us to see our first look at Ive's "flatter, simpler" design that we've been hearing so much about. He also pointed out some significant changes to Notifications.
Under the new design of Notifications, you'll see all the notifications you missed while the computer was asleep or you were away right on the lock screen. (It's possible this will carry over into the iOS announcement as well.) In addition, OS X Mavericks will update your apps in the background, and when you're notified of a new e-mail through Notifications, you can reply to that e-mail directly from Notifications. This marks a significant improvement over Notifications in Mountain Lion. In addition, you can also have updates for your Mac apps sent to iOS.
Federighi placed a lot of emphasis on the changes of iCal, taking several opportunities to play up the new, simpler design in contrast to the old. Citing that the former design of iCal was allegedly based on the leather seat of Steve Jobs' private set, Federighi said "Absolutely no virtual cows were harmed in the making of this calendar."
Apple Maps is also coming to OS X Mavericks, and it'll allow you to send directions to your iPhone through iCloud data. In addition, Apple Maps will support full flyover data (Federighi showed a magnificent flyover of Paris to demonstrate), and it'll include data from Yelp! and sync with all your iDevices immediately.
In addition, Apple will bring iBooks to Mac OS X Mavericks, and the new design featured the same clean, minimalist look we've seen in the other redesigned Mac applications.