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Apple and Samsung are once again duking it out in court, and the proceedings have become something equivalent to a reality TV show for industry observers, especially those longing for a larger iPhone.
MacRumors reported Sunday (via Re/code) that Apple executives are apparently well aware of consumers' desire to have a larger iPhone, judging from a slideshow the company produced a year ago.
As part of its latest ongoing Apple v. Samsung courtroom tussle, Cupertino has present a slide deck dated April, 2013 that offers a tantalizing peek into the company's fears that iPhone growth is slowing each quarter.
Apple blames the decline on three factors: Carriers who want to kneecap the iPhone due to its higher subsidy payments, competition from low-cost Android smartphones and consumer desire for "less expensive & larger screen smartphones."
The most damning evidence is a slide with the headline "Consumers want what we don't have," which demonstrates how the majority of smartphone growth is for devices with a screen size over four inches or priced under $300.
Whether or not Apple intends to resolve this thorny dilemma with this year's presumed iPhone 6 remains to be seen. The device has been widely rumored to arrive in two different screen sizes, first with a 4.7-inch model and later with a larger 5.5-inch model, which judging from the company's own research is the one everyone really wants anyway.
Follow this article’s author, J.R. Bookwalter on Twitter
(Image courtesy of Re/code and MacRumors)