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(Image courtesy of Gawker)
One of the rumors that had been bandied about before the Beatles announcement this morning for iTunes, was whether or not Apple and Facebook had perhaps struck a deal in regard to Ping. Well, we know now that wasn't the case, and given the Facebook CEO's comments, it would appear the two companies still need to sit down for talks a bit more.
During the Web 2.0 Summit, Zuckerberg called upon Apple to ease up a little bit in connecting Ping with Facebook. He was also quick to downplay Steve Jobs' assertions of Facebook asking for "onerous terms" and rather thinks Apple should adapt to the new reality. Apple has to "get on the bus" as everything is being recreated with a social aspect, according to Zuckerberg.
Granted, he didn't directly shed any light on negotiations, he still acknowledged the importance of what Apple was requesting and that the amount of feedback would be important.
Zuckerberg also acknowledged that Facebook was smaller in scale when being compared to Apple, Google and others, and that if the opportunity presents itself, Facebook would try and strike up partnerships rather than flying solo. Facebook would tack on the social aspect, which would "blow everything else out of the water."
What's your take readers? Should Apple "get on the bus?" Would Facebook help reignite Ping? Feel free to leave your thoughts below!
Follow this article's author, Matthew Tilmann on Twitter