News Roundup: New iPhone Commercial, iPhone Patents, iPhone Too Pricey, and More

News Roundup: New iPhone Commercial, iPhone Patents, iPhone Too Pricey, and More

iPhone says "Hello" during Oscars. Apple's new iPhone commercial debuted during the Oscars snoozefest last night. Some people thought the commercial was the best Oscar commercial - one writer even calls it soul-thawing. Give us your two cents about the iPhone commercial in the comments section below.

 

The iPhone is just too expensive. An online market research firm did a survey and found that only one percent of respondents would pay the current price for an iPhone. That's different from an older poll that showed that nine percent of the people surveyed plan to buy the iPhone.

 

14 million iPhones by December 2008. Investment bank Goldman Sach is high on the iPhone, predicting 14 million iPhone sales by the 2008 holiday shopping season. That's worldwide sales, by the way.

 

21 important iPhone features. At the iPhone introduction, Steve Jobs said that over 200 patents were filed for the technology behind the iPhone. That's a whole lotta patents. Here's an explanation of the important iPhone patents. Many of patents involve touch pad technology; others include the user interface, wireless connectivity, and media playback.

 

Yet another Apple patent lawsuit. This time, Texas MP3 Technologies (who? the "company" doesn't even have a Web site) is suing Apple, Samsung, and Sandisk. Texas MP3 claims to have created the basic idea of the MP3 player in a patent filed in October 2006.

 

Apple 18th in customer service. Business Week ranks the top 25 companies in customer service, and Apple's on it. Apple is the only technology company on the list, which is dominated by hotels and car manufacturers. Interestingly, Apple's Process Grade, which evaluates a company's return policies and procedures, was the lowest on the list (C-).

 

Ditch DRM and pay the price. Remember how EMI said they were looking into selling DRM-free music? Turns out that EMI wants to jack up the price for DRM-free music. Apparently, EMI approached the major online music retailers with a price that made the retailers run away screaming. IF EMI's plan does work, we could see the other music companies following suit, since they've wanted to raise prices for some time now.

 

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Kodachrome Sneaker

Maybe I missed it, but did Apple ever officially call their new phone "Hello" before that comercial?

Or did we all miss it? The comercial was not Apple's best - unless they did something very sneaky - the sneaky way in which they introduced the new phone's name!!! iPhone will be a series of models - the first one will be called "Hello" - I bet.

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Jeremy Smith

I am leaning towards purchasing the phone but not until I see the final specifications are available. I have a Blackberry now and I need to see that the "PUSH" email technology Apple is talking about actually works as well as the Blackberry's does.

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Anonymous

[quote]and maybe the rest of the conversation will be coming later[/quote]
interesting idea... i dont think this is whats going on but it is possible. that would definitely be thinking different. and then in like 20 years when it comes time for the iphone to pass away they would air an ad like that saying goodbye. lol yes i know thats never happening, but it would be funny.

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Kodachrome Sneaker

The "Hello" comercial aired on the Oscar event yesterday just failed to ring my bells... I had expected a lot more from Apple, yet it is a simple "hello" and maybe the rest of the conversation will be coming later... afterall - June is quite a long way away... lots of time to develop a dialog.

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Dean Waterman

OK, I know people are all abuzz over this ad, but quite frankly, I have seen much better from Apple and this one was not one of them. It was a good ad I suspect to introduce the iPhone, but couldn't it have been a little bit more snazzy? I agree with the other poster... It's just a whole lot of hello!

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Anonymous

I feel that the Apple iPhone ad was great, however, it seemed to lack a very important thing present in all Apple ads. Apple style. It could've been the usage of all the old and new footage of "hello's" that made it seem un-apple like, if you will, but in my opinion: Apple has a great ad team, they do a truly amazing job. However, for this ad, it seemed that they lacked something. A very important something. It just don't "Think" it was "Different" enough, if you catch my drift.

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D+

Well I saw the ad. I was thrilled to see an iPhone, but it was just a bunch of people saying "hello." I need more than that. All phones allow people to say "Hello.

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inivekdboy

I just watched the new iPhone ad that aired last night during the Academy Awards show, and it was a great way to spotlight how truly awesome this device will be. It showed the viewer that this is first and formost a tool for communicating with others, and not just eye candy. I can hardly wait until June!

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