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Reviews
Equinux iSale
Posted 08/04/2008 at 4:45:00am | by Chris Thomson

screenshot of iSale app
Attract more buyers to your revamped eBay listing.

When it comes to selling your old junk—er, lightly used treasures—eBay is the first stop for many. However, building your auctions via eBay’s Web interface isn’t exactly a fun process, especially for novices. That’s where equinux iSale comes in. iSale is a beautiful application for Mac OS X Leopard that assists you in creating and managing eBay auctions. iSale makes everything easy, from jazzing up your listing to managing shipments, in a familiar iTunes-style interface.

Any seasoned eBay seller will tell you that price isn’t the only factor in moving goods on the Web. A good-looking auction will attract more page views and higher bids. iSale provides tons of nifty features to create a better, more attractive listing. Ready-made templates will help your items stand out, and video integration and easy image hosting make adding visual elements a snap.

Choose a design for your listing from more than 200 HTML templates, all of which are editable to your liking. Via customizable layouts, iSale lets you add pictures, video, and text to your listing. iSale even lets you easily host images on other servers, including MobileMe, Picasa Web Albums, or any FTP server, instead of paying eBay to host additional images. As you build and tweak your listings, iSale can display a preview of your work, so you can get your listing just right before it goes live on eBay.

The app can even help with creating product descriptions for your auction. iSale’s Research Assistant harnesses the power of the Internet to find product descriptions, images, and other relevant information. Tight integration with other OS X apps like FileMaker and Delicious Monster’s Delicious Library ($40, www
.delicious-monster.com) makes it easy to grab information you already have on hand. And once your auction is in full swing, iSale lets you easily track the number of page views, and the number of people watching your auction—both handy tools for gauging the effectiveness of your listings.

iSale doesn’t stop working for you when your auction ends, either. Integration with Address Book and iCal makes handling shipments a breeze, and iSale uses some powerful Spotlight searching to allow you to track email correspondence regarding your auctions from inside iSale. The app can also keep tabs on your eBay feedback, reminding you to leave feedback for purchasers, with links to the appropriate eBay pages. 

THE BOTTOM LINE
iSale is a powerful tool for eBay pros and newcomers alike. Easy design options can add more value to your eBay auctions, but iSale 5 is a Leopard-only party.

COMPANY: Equinux
CONTACT: www.equinux.com
PRICE: $39.95
REQUIREMENTS: Mac OS 10.5,  Internet connection, eBay account
Tight OS integration. Easy-to-understand interface. Excellent auction tracking tools. Universal binary.
Leopard-only.
5/5
COMMENTS: 1
TAGS:  Equinux
COMMENTS
avatarisale review lacks depth

I was surprised and a little shocked at this review of iSale. As a former user of iSale, and a present user of another eBay auction tool, GarageSale, I was hoping that there would be some comparison between these two similar products, but no. The single screen shot in the review shows the software with only the tutorial auctions, which makes me wonder if it was actually used. In fact, the review reads at times like the list of features that pops up at startup. That alone makes me wonder what sort of testing really happened on this software, and by extension what value the ‘editors choice’ award has. Is there a review panel for these choices, or is it just based on what things look like? Doesn’t the use of the word “choice” infer that there was some comparison between things being made? I would agree that iSale’s templates are very slick, and they are one of the reasons that I first purchased the program. But in use they felt like they were overshadowing the item for sale. Or to say it another way, they looked better/fancier/cooler than the auction item, and that made for an odd looking listing. My experience with the research assistant was that it was only helpful in auctions of certain product types, which seems to include electronics. While I’m unclear what is the full extent of what products it works for and what it doesn’t, I know that for designer items such as purses and jewelry, it was less help than a good search of eBay and Google. Also taking that research and getting it into a listing was confusing, and in the end I stopped trying to make it work. After creating about 15 auctions with iSale right after a version upgrade, I forwarded to them a list of items that jumped out at me about the program, both problems and usage issues, and in the next couple of updates I don’t think that a single thing I mentioned was changed. But the feature list continued to grow. Grrrr. In regard to the other features listed in the review, I believe that both programs have them. While I don’t find GarageSale to be wildly better than iSale, what it has going for it includes: an interface that is more intuitive to me, text editing features that are straightforward and don’t make you fearful of what might happen, the templates are simpler looking and so seem to fit the items better, the layout options for pictures are head and shoulders above iSale (place pictures in like a dozen different presets, including a ‘hover’ trick that is pretty sweet), the shipping calculator set up is better, you can print out the entire preview view, and the program seems to get along with eBay better. I have not used the post auction features in either application, like shipping and feedback, since they appear to not make things easier than just using eBay. Neither program will allow you to avoid the use of the eBay site, which is probably a good thing, since it’s important for sellers to stay in touch with the ever-changing eBay world. eBay has over time made creating a listing easier, but these type of programs certainly do a better job, since they come with templates and other features. But I look for things to make listings not only better looking, but faster to create, faster to edit and re-use, and do things that I expect, and not make things harder.

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