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For those who use their iPad as a central music hub, MyTunes Pro HD serves as a way to play and organize tunes, with a couple of basic features in the free download, including a simple player, DJ-style transitions between tracks, and custom album artwork options. Several other features are available via a $9.99 in-app purchase, though they can be used free for up to 10 minutes a day to give you a taste before you buy -- but I can't see why anybody would be compelled to pay for the app's premium content. Most prove to be flashy but insubstantial gimmicks that generally make music sound worse.
Among the myriad features provided by the premium unlock, the only worthwhile one is a deep set of equalizer (EQ) options. The WOW HD feature seems useful at first, with eight presets -- all with the intent of enhancing audio quality -- tweaked for different outputs, including various types of speakers, headphones, and your car. It also lets you define your own custom tunings. My ears can't tell why the WOW HD presets are supposed to sound best in their related environment, though, and the custom tunings (including sliders for space and vocal prominence) tend to produce disappointing and unnatural sounding results. Also, none of the app's effects can be applied to iTunes purchases.
The premium bundle also boasts Party and Workout Mixers, and the program automatically generates playlists to fit the moods of certain party types, or to track the rise and fall of your workout’s intensity. The party playlists make little sense, supposedly following the flow of a typical party (from BBQ to… breakup?), but I never noticed any particular groove. The workout mixes are even worse. You set the duration and starting and ending BPMs for four workout sections, but the time-shifted tracks are digital abominations. They sound like a fast-forwarding CD.
The bottom line. MyTunes Pro HD is a serviceable MP3 manager for iPad listeners, but don’t spring for the extra premium content.
iPad running iOS 4.0 or later
Easier to navigate than iTunes. Robust EQ settings in the premium package.
Other premium options range from pointless to actively detrimental to the sound of your music.