Solo and Loving Every Minute

Solo and Loving Every Minute

 

How to Pick a Good Domain Name

 

Your best bet? Choose something catchy from the get-go. Your least likely bet? Something catchy from the get-go. So in four easy pieces, here’s how to catch (or not) a catchy one.

 

1. Buy it. Premium domain name companies like Sedo (www.sedo.com), Afternic (www.afternic.com), and NameSeek (www.nameseek.com) will sell you URLs. (People profiteering off the Internet?! Say it ain’t so!) The upside is, it’s yours. The downside? It’s going to cost plenty if it’s popular, catchy, and so simple that only a million people before you have thought of it.

 

2. Punctuate your way around it—or don’t. Using hyphens, reallyreallylongrunonnames, or an extension like .tv, .us, .net, or .org can be a good way to both extend your brand and not have to pay oodles for it. However, if brevity is the spirit of wit, the same might apply to domain names. It might take a longer time to find a www.drugs.com corollary, but it’ll be well worth it when you do. Which is to say, really long, strangely punctuated URLs are a drag, and unless you’re in business to bring people down you might try to avoid the whole drag factor.

 

3. Make it up. Out of thin air. Yup. There are lots of letters in the alphabet, and we’re pretty sure www.xygomex.com isn’t being used. But good luck with an organic tea company named Xygomex.

 

4. Lay in wait for one. Many of the domain name services have features by which you can lay claim for a registered name. Then if the present owner forgets to renew, it’ll yank that name out from under them for a mere pittance. It’s not entirely unethical to exploit someone else’s inability to remember stuff like paying registration bills, but be prepared to wait a long time, even if you do go this route.

 

Profile: The Guru of Good Names

 

 

A transplant from Siragusa, Sicily, Salvatore Russo’s sideline is the name game. “I don’t know whether it was not having English as a first language that’s caused me to think about words a little differently,” says full-time sports agent Russo, “or that I’ve always had a love for languages.” But after an uninterrupted spate of picking winners for friends and associates, the idea of charging for it hit home.

 

Since then, he’s named everything from athletes (Danny Damage Marks) to record labels (Control Free Youth) to sporting-gear companies (Konjo Gear) and more. The success was so sudden that he’s only recently gotten around to hanging out a formal shingle, by way of a website. “Funny thing is,” laughs Russo, “when it came to thinking up a name for my naming business, I was stumped. Parola, the Italian word for word, was taken. So was Palabra, the Spanish word.” Having recently found a name, Russo is keeping mum and NDA-ing it until he has it registered. A good practice under any circumstance. Good ideas, and good names, are not always cheap or easy to come by.

 

14

Comments

+ Add a Comment
avatar

replicontimesheet

I believe you have missed one of the best web based Employee Time Clock and timesheet software company – Replicon Timesheet. I believe it should top the employee tracking and project tracking section.

avatar

qiqi

And we also provide fast delivery service, guarantee our listing price is lower than other competitors.replicas watches and professional customer service. We are more than ready to show our unique prowess and fortes to gain our footing.

avatar

lovestar

@#شات دردشه شات كويتي دردشه كويتيه ، شات كويت60 شات كازنوفا شات سعودي شاات مصريه شات كويت25V

avatar

benet

Every little chat Salon 1000 ah!replica watchYou are my best's buddy
324737

avatar

Maclover85

Great list of resources there I have enjoyed your blog a lot, I also came across a very informative article listing the best online printing places which should save people a lot of time also.

avatar

suaili

I have read louis vuitton handbagsthrough this article, I do not understand what it meant ah

Very goodlouis vuitton handbags article written by ah

avatar

jmlconrad

Our company is small but growing fast, and outgrew our Excel timesheets. We are now using Pacific Timesheet On-Demand (http://www.pacifictimesheet.com) for the last few months and it has really streamlined time tracking, time report and billing. We added payroll integration last month to integrate with our Lawson system, and have seen near 100% adoption across the company.

I hope this helps!
Jamil

Pacific Timesheet - Web Time Tracking Software

avatar

CK Low

Thanks for the great article on managing a home business. You really nailed it by covering the topics no one tells you about - the back room stuff which supports any business endeavour & pitfalls to avoid. I wish I had known some of this stuff when I started my freelance business a few years ago.

avatar

Joel Mueller

LLC stands for Limited Liability Company (not corporation).

avatar

Scott B in DC

It is a very good article, but is there any way to print it in one shot and not multiple times? There should be a print option that would give us the ability to print the entire article!

avatar

Lostgame

I'm starting my own small business and this article is seriously invaluable to me...thanks, guys!

avatar

RIk

I love the opening photo -- my congrats to both the thinker-upper (Robin?) and the shooter (Mark?).

Log in to Mac|Life directly or log in using Facebook

Forgot your username or password?
Click here for help.

Login with Facebook
Log in using Facebook to share comments and articles easily with your Facebook feed.