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Top 10 Apple Flops
Posted 04/15/2008 at 4:13:35pm | by Michael Simon

For a niche company that’s endured a pretty steady stream of criticism for more than three decades, Apple's track record is surprisingly strong. Even before the iPod transformed from an overpriced toy into the must-have gadget of the decade, Apple turned as many heads with its misses as its hits, crafting well conceived and constructed products that were sometimes overpriced, often overhyped and usually just plain ahead of their time. But, of course, nobody’s perfect:

 

 

10. Mac mini: You’d think the PowerMac G4 Cube would be high on anyone’s list of Apple’s flops, and it most certainly would have made this one --- if not for its successor. When ThinkSecret revealed Apple’s plans to unveil a slim, $499 Mac at the Mac Expo in 2005, the tech world was buzzing. Never had a Mac been priced so affordably, and not since the ill-fated Cube had a headless-ish computer from Cupertino fit so comfortable on a desktop. It seemed that Apple had learned from its mistakes, but once the budget Mac landed, Steve never got it quite right. For one, Apple refused to include a keyboard or a mouse; for another, it was never marketed properly and languished for months between updates. Mac mini should have leveraged the success of the iPod and made deep inroads into Microsoft’s market share, but Apple continues to saddle the mini with underperforming parts and processors as it waits for the ax to fall.

 

 

9. iPod Hi-Fi: The worst product to come out of the most disappointing Apple event in 10 years was an expensive, underperforming, heavyweight sound system that quickly became lost in a crowded field of similar offerings. Clocking in at nearly 17 pounds, iPod Hi-Fi was little more than a pretty shelf unit with a precarious iPod dock. It was discontinued last September after just 18 months on the market.

 

 

8. Pippin: In 1996, Apple stumbled into the video game market with a console platform that suffered from poor marketing, clunky equipment and lack of support. Contrary to belief, Apple didn’t actually make the hardware for the doomed Pippen @World (it’s official name); it merely licensed the technology and the software (based on Mac OS 7) to Bandai (and in Europe, Katz Media Productions), which did little to set the device apart from its cheaper, more powerful competitors. With a $599 price tag, 66MHz processor, 14.4k modem and modest library, Pippen was easy prey for Sega, PlayStation and Nintendo, and bowed out of the game after selling just 40,000 units.

 

 

7. QuickTake: At the Tokyo Mac Expo in 1994, Apple (in conjunction with Kodak) launched its first digital camera, weighing about a pound and running on three AA batteries. Shutterbugs were able to snap up to 32 pictures at a time before they needed to connect the camera to a Mac (or a PC using the following year’s model) via a serial cable. It was hailed for its simplicity and design, but at $749 could not compete with similarly priced offerings from the likes of Canon, Kodak and Nokia. It stayed on shelves for three years and two revisions (the latter being made by Fuji), but floundered and was eventually killed by Steve Jobs in 1997.

 

 

6. eWorld: Back when Safari was just a glimpse in Jobs’ eye, Apple developed an “online town square” called eWorld, which comprised “an electronic neighborhood of buildings, each representing a specific area of interest.” With a welcoming interface and focus on community, eWorld was an ambitious project that attempted to add some ingenuity and vibrance into competing services from America Online and Prodigy, but was ultimately doomed by poor marketing and pricing. eWorld couldn’t keep up with AOL’s growth and closed its doors on March 31, 1996, less than two years after opening its eDoors.

 

COMMENTS: 42
TAGS:  Hilarious
COMMENTS
avatarFLops?

What a load of opinion. Eworld was great. mac mini is great, puck mouse is fine. speaker system works fine. Not every product gets mass appeal. Does that make it a flop? What is a flop? Seems we ar eapplying a variety of criteria to determine what a flop is.

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avatarI didn't completely agree

I didn't completely agree with a few of these, particularly the mini (people bought them, unlike some of the other things on the list) and Copeland (if it never came out, it didn't flop)... But the presence of the PowerPC is ridiculous! It was a phenomenal chip line and a great success for YEARS before the problems that lead to the Intel transition.

Also, where's the original Apple TV? There are a lot more mini's in the wild than Apple TVs in my experience... which one's the flop?

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avatarwhat the puck

seriously, the puck was the worst mouse ever created. It was the ergonmic equivalent of the iron maiden torture device. How many young designers ended up with claw hand because of that thing?

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avatarThe puck mouse was terrible

I agree with the above commenter that the definition of "flop" in this column varies from entry to entry. That said, the puck mouse was beyond awful. So was eWorld. And why isn't the mac mini more compelling?

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avatarMac Mini

Mac Mini a flop??? I found it the perfect affordable introduction to the Mac world for my Mom who doesn't use computers that much.

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avatarI agree, if you already had

I agree, if you already had the equipment, it was the cheapest option. But, the puck mouse was good and comfortable...

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avatarPPC

PowerPC is not a flop, we are talking about a chip line that somehow (beyond my reasoning) managed to beat intel and other competitors in performance for nearly its entire life span.

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avatarYes it was

Power PC was a flop for the Mac. Towards the end of its lifespan, Intel caught up and passed it. Motorola could never figure out how to push the G5 past 3GHz, nor could they figure out how to lower the heat it generated (the main reason why the Power Mac/Mac Pro chassis is so huge is because the Power PC needed elaborate cooling schemes). Plus, Motorola lagged WAY behind Intel when it came to R&D.

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avatarIt was kind of a flop

As a Mac user in the early 90's I can tell you that the PowerPC chip wasn't just losing ground in the early half of this decade but also had an abysmal release. This was certainly not a fault of the hardware itself which even would run OS 9 well but it was a fault in the software it was to run.

Unfortunately System 7 ran wonderfully on 680x0 cpus but it was quite slow on the PowerPC. This was mostly due to Apple's poor planning. They were banking everything on completing Copland shortly so very little optimisation was done to System 7 and to mac apps in general. At the time it all seemed rushed to market and was too buggy and slow. This was mostly due to emulation which ran slower than a Mac Plus or 512 most of the time, and compatibility issues plagued the system. I barely could make use out of the PowerPC models for more than a whole year until OS 7.5 and 7.6 came out as the platform finally matured but by then the damage was done and many people were switching to Windows IBM clones since they were so much cheaper. Mind you some people knew that Windows was buggy but they figured since PowerPC and System 7 were so mismatched for each other why not get the cheaper hardware. Plus all of the platform shift stuff was scary sounding to people who were very new to computers at the time. Microsoft did a great job milking it for all it was worth with all the made for Windows 3.1, 95 games and software stickers out there making people even more confused and scared off from Mac OS or anything else than before.

Interestingly enough even OS 9 relied on some 680x0 code until it's eventual demise making OS X the first fully PowerPC optimised operating system only to be running another architecture a few short years later.

Using that logic PowerPC was a flop even if it really wasn't the hardware's fault at least at first.

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avatarFaillures

I bought and used a Cube based on comments and reviews in basically every Mac magazine as mana from heaven. It was very innovative as were most of these failures. However some of the failures were lack of good engineering and design (like the Cube). However most were due to lousy disoranized marketing. At the corporate level at Apple, they still need to understand what they want to be when they grow up. By the way the mini has excellent potential unlike the Cube. The Cube was a probable good basis for compact design missed by the other companies in the computer industry.

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avatarhey i used a cube too it's

hey i used a cube too it's awesome, the drawback at the time was apple's greed. if it were at mini prices it would have been a monsterous hit.

the mini is no flop but it is going the same way the cube is up in price.

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avatarApple all grown up?

Regarding this comment: "At the corporate level at Apple, they still need to understand what they want to be when they grow up," I submit that Apple wants no less than world domination of entertainment, and that on a corporate level they have pretty clearly figured out how to be real "grown up" media device marketers without going broke trying to emulate the failures of Sony and others. The great variety of "me, too" devices and marketing arrangements has still not even barely begun to catch up with Apple's domination of the video and musical marketplace. (They passed up Wal-Mart, for those of us clearly out of the information loop.)

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avatarMacLife's Top FLop

This must be the most pointless, underresearched, and ill-considered article ever published by MacLife.
The flipflopping wishy-washy (non-)definition of "flop" left aside, how can you seriously consider the PowerPC a failure? And APPLE's failure, at that? What line of processors was Apple to turn to, after the 68k had reached its limit? It's one thing to base OS X on NextStep, which was already Intel-rooted. When the PowerPC Alliance was formed, Apple had no such option. And the continuing success of PPC-based IBM servers vindicates the fundamental design. That IBM later on had other fish to fry than catering to Apple can hardly be credited as Apple's fault.

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avatarwhoa chill out

We can go back and forth about how the PowerPC chip helped or hurt the Mac market share. The fact still remains, apple partnered up with two companies who at time seemed to battle one another over the PowerPC and eventually dissolved their alliance. Regardless of the MHz Myth, Intel did a far better job convincing consumers that your computer was worthless unless it had "Intel Inside." I spent the 90's explaining the difference between a 601, 603 and 603e PowerPC chip to friends and which chip was better for which job when in reality, the whole scheme was a jumbled mess. So was the PowerPC alliance a mistake or a flop as this article contends. At this point in time, I almost have to agree.

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avatarWhat was Mac|Life smoking when they made this list?

While I agree with everything else on the list, PowerPC and the Mac mini are hardly flops. PowerPC was way ahead of anything Intel or AMD were putting out for years. The G3 and G5 completely smoked them when they were released. Just because IBM and Motorola messed up and didn't get new chips out fast enough is hardly Apple's fault. The Mac mini has been quite successful. Just because it's not a sub-$1000 PowerMac/Mac Pro doesn't make it a failure. It is what it is, a low end system and a cheap entry to the Mac platform. That it doesn't include a keyboard and mouse is another matter saved for a marketing discussion. Lastly, why isn't the Lisa on this list? Everyone knows that it's one of Apple's biggest failures. Or the Apple III?

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avatarFlops.

"Lastly, why isn't the Lisa on this list? Everyone knows that it's one of Apple's biggest failures. Or the Apple III?"

Agreed.

Completely and totally.

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avatarSuccessful for years but

Successful for years but eventually no longer viable is not a flop!

The Cube, perfect example of a flop that I forgot about. Never sold, period. From the 601 until the release of the G3 the PPC was a huge success. If something was a success it wasn't a flop!

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avatarOther Apple flops

PowerPC pluses and minuses aside, this article missed a whole lot of earlier Apple flops, like the Network Server 500 and 700 (which didn't even run an Apple operating system, instead running IBM's AIX). The Apple IIsi was a support nightmare, to say nothing of the Apple IIe card for the LC line. Anyone remember the Performa line? Mega-flop. Anyone remember A/UX, Apple's UNIX and the Apple Workgroup Server 95? Basically it was a Quadra 950 with a PDS card. Major flop. Some Apple II flops included the IIc Plus. Most of the Apple II systems were great sellers and many Apple fans were greatly disappointed when Apple finally killed the IIGS along with GS/OS, HyperCard GS and the like. I suppose by that yardstick they were flops as well.

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avatarI owned a performa...I have

I owned a performa...I have to say that while it was my first Apple computer, it was probably among the worst computers I've owned. At the time, the only thing that made me think it was alright was the fact that it was different than the PCs of the time. But I caught so much flack from my friends for Apple and the Mac OS at the time. And really, they had a point. They can't really win any arguments on the subject now, and they don't even try. Apple has come a long way since having Steve back. I'm proud of being a Mac user, but I'm more proud of the fact the I don't have to constantly defend them to my PC friends.

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avatarPoor article

This article does not reflect the quality of writing I normally find on MacLife. I find even the premise to be somewhat flawed. Sure, certain Apple products have been more popular than others. What good does it do to highlight the ones that didn't work? It was through these failures that Apple has managed to get to the present, where they sell a solid product that is garnishing attention.

Further, if I wanted to know about any historical product of Apple's, I would look it up on LowEndMac.com. Their writing is more objective than this, and goes into much more detail.

Come on, MacLife–you can do better than this.

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avatarMacLife's a Flop!

This article is lame. Maybe some of these products didn't sell well, that doesn't make them a flop. I have a Mac Mini as my music server connected to a Apple HiFi. Works great! PowerPC was a real workhorse for many years. Quicktake, although expensive was the first digital camera for the average consumer (although it was a bit expensive). None of these were flops... But you what I think flopped? This magazine called MacLife.... Can I have MacAddict back???

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avatarApple Hifi

The iPod Hifi is a great product. Charges the iPod, runs on batteries, built in optical and comes with an apple remote. I use it for outside entertaining and it blasts away the neighbors with its deep bass. To say it is a flop because of the weight is silly. You place it and control it from a remote. I would say it is another great product from Apple but just not within their core competency.

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avatarWorst Apple flop list I've ever seen

And I've seen a lot.

Where to start...

The Mac Mini vs. the G4 Cube. The Mac Mini is a HUGE seller in education, especially a lot of higher-ed computer labs. The G4 Cube couldn't even have dreamt of the success the Mini has had.

Pippin - not an Apple product, so how can it be an Apple flop?

Puck mouse - you've got some strange ideas about what constitutes a flop. No, it wasn't universally loved, but that's not what makes a flop or success. All that matters is the numbers. And lets face it, while people didn't buy the iMac for its mouse, they didn't NOT buy it for its mouse either.

Copeland - how can something be a flop without being released?

Newton - products don't last 6 years as flops. Now, it did gradually lose marketshare, but for a while, it was the only game in town, and despite the initial abysmal handwriting recognition (which got far better than any since), they sold quite well until the Palm Pilot came out.

PowerPC - Aside from the fact that the PowerMac was the Apple product (the PowerPC merely the processor that ran it), I think you need to brush up on your history... a lot. For its first 5 years, the PowerPC was the greatest thing since sliced bread. It beat Intel's processors in raw speed and in benchmarks. It wasn't until 1999 that Intel caught up in speed, 2001 when it caught up in performance, and then only because Motorola sat on their hands when it came to delivering faster G4's. The G5 even took back the performance crown for a while, as Netburst started to show its age. The PowerMacs were so good that Apple finally gave in to pressure to license the clones.

Suitable replacements for these non-flops? In computers, the G4 Cube, the Apple III, the Lisa, the Apple IIc+, the 68LC040-based Performas. In software, the very first version of System 7, OS 9.0, Mac OS X 10.0, A/UX, Appleshare IP, OpenDoc, Cyberdog (now THERE's a flop; can't believe you mentioned eWorld and Safari without it). In peripherals: the Apple Color Stylewriter (before they started numbering them).

Miscellaneous: When measuring weight, something "weighs in", not "clocks in". I'll concede the QuickTake 100 was a flop, but I could argue that it's debatable as to the rest of them.

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avatarAlmost forgot one: The

Almost forgot one: The Twentieth Anniversary Macintosh.

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avatarThe biggest Apple flop... and NO ONE has mentioned it!!

And the winner is... the Macintosh Portable!

Here is an excellent overview I found of Apple’s first attempt at a “Mac laptop“ straight from Wikipedia:

The Macintosh Portable was Apple Computer's first attempt at making a portable Macintosh personal computer that held the power of a desktop Macintosh.

Hardware

Released in 1989, it was received with excitement from most critics but with very poor sales to consumers. Seemingly no expense was spared in the construction of the machine. It featured a black and white active-matrix LCD screen in a hinged cover that covered the keyboard when the machine was not in use. The mouse function was handled by a built-in trackball that could be removed and located on either side of the keyboard. It used expensive SRAM in an effort to maximize battery life.

The machine was architecturally similar to a fast Macintosh SE, using the 68HC000, a low-power version of the Motorola 68000, running at 16 megahertz. The Portable came with 1 MiB of RAM soldered on the motherboard and was expandable to 9 MiB using the single RAM expansion slot. Weighing in at 15.8 pounds (7.2 kilograms), due in large part to the sealed lead-acid batteries used, the machine was widely considered more of a "luggable" than a portable, and compared to the PowerBook 100 series introduced a few years later, lacked the ergonomic layout that set the trend for all future laptops. On the plus side, it had a full travel keyboard, and battery life was up to 10 hours. The Mac Portable had a standard 1.44 MB floppy disk drive, an optional internal hard disk (a low-power 3.5" drive from Conner was used) or second internal floppy drive, and also offered the first optional internal modem in a Macintosh. In addition it also offered a full complement of standard-sized desktop peripheral ports. The modular, 'snap together' physical design of the Portable made it easy to upgrade, customize and repair in the field. Memory, modem and special-purpose circuit boards could be inserted in seconds without special tools, simply by opening the large panel that covered the back of the computer. Users could even move the trackball from the right to the left of the keyboard to accommodate left-handed users, or replace it with the optional numeric keypad.

Criticism

Unlike later portable computers from Apple and other manufacturers, the battery is charged in series with the supply of power to the computer. The computer cannot run on AC power if the battery can no longer hold a charge, and the computer will therefore not boot if its battery is defective. As these batteries are all over 15 years old, it is very rare to find an original battery that will hold charge, and therefore allow the computer to start. It is possible to repack the battery with new cells, or use alternative 6 V batteries[1].

One of the drawbacks of the Portable was poor readability in low light situations. So in February 1991, Apple introduced a backlit Macintosh Portable (model M5126). Along with the new screen, Apple changed the SRAM memory to pseudo-SRAM and lowered the price. The backlight feature was a welcomed improvement, but it came with a sacrifice: battery life was cut in half. The Portable was discontinued in October of the same year.

Legacy

Despite the machine's disappointing sales, it was a brave attempt at making a workable portable computer, at a time when it didn't seem obvious what form such a personal computer should take. The Portable was limited by the available battery technology of the day, including its heavy and large Lead-acid batteries, but it was a revolution for mobile workers in Mac-based environments. Prior to the Portable, the only 'mobile' options for Mac users were small desktop Macs (like the Mac SE) carried from location to location in large padded shoulder bags, or third-party computers like the Outbound Laptop, a Mac-compatible that, for copyright reasons, required the user to supply Mac ROMs (which usually meant having to buy a new or used Macintosh such as a Macintosh Plus as well, making it far more expensive than an equivalent Windows laptop).

The first truly portable Macintosh was the PowerBook, but the Mac Portable was a significant step on the way, even if only to show what form such a machine shouldn't have. The Portable did not disappear completely with the release of the PowerBooks, however: the PowerBook 100 is in fact a Mac Portable compressed into a small enclosure. Apple sent the portable‘s plans to Sony, who miniaturized the components and manufactured the PowerBook 100 for Apple.

The Macintosh Portable and PowerBook 100 can run Macintosh System 6.0.4 through System 7.5.5.

In May 2006, PC World rated the Macintosh Portable as the 17th worst tech product of all time.

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avatarThe Hockey Puck

Before the hockey puck mouse, I spent many dollars on ergonomic mice. The puck liberated my hand. It was impossible to grab it with the same intensity as a conventionally shaped mouse. I loved the puck.

gilles

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avatarHere's a real flop for you

Here's a real flop for you:

MacAddict Magazine becomes MacLife Magazine.

Sorry. It was too easy.

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avatarMac mini

I'm sorry...what can be wrong with a Mac that is less than$1,000?? I have owned one(intel mac mini 2006) for almost 2 years and it runs better than any PC that I have owned. Keep it going apple! I will buy another if I need too but this one is running like a champ!! Thank you apple!!

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avatarShenanigans!

Shenanigans! The PowerPC chip architecture is nothing short of brilliant. Given anywhere near the R&D time/money that was pumped into x86, you would be singing a different tune. "Hello...CISC? RISC drank your milkshake!"

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avatarApple Flops - Not the Mini

I have installed a Mac Mini both at home and at work. At work, it is the small company email server and works fine and takes up very little space in the server closet. At home it makes a great general purpose machine for my wife, at a low enough price point for us to afford a second Mac and retire a PC. No way is the mini a flop.

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avatarNot what I would have chosen

There have been some HARD Apple flops, and the list nailed a few of those ... but the mini and PowerPC? I must disagree.

The mini is still prime fodder for switchers who already have a keyboard, mouse, and monitor sitting on their desk. My parents and my in-laws both purchased a mini in the past year. It's cheaper than the cube ever was, and the "casual adult switcher" market doesn't care about expandability or, to a lesser extent, upgradability.

PowerPC brought Macs from the dark 1990s to the brink of the their current explosive growth. Sure, when a technology has peaked it is time to move on to greener pastures, like Intel, but for a while a PowerPC Mac running Tiger was the best computer out there.

As for the Hi-Fi, it's a flop from a sales perspective ... but I have one, and I think it is fantastic.

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avatarDisappointing

Disappointed about your lack of proof in your article.

Particularly concerning the mac mini.

Almost every educational institute has one.
Most HTPC consumers have something it.
Most development houses have at least one.
Ranked in the top ten in most online shops.

Really cannot see how you plucked out mac mini from anywhere at all. If its personal preference based on your 'PC' background then perhaps you should say so.

Attempting to compare the mini to a similar build-your-own pc is like comparing building your own car instead of buying own from the car yard. Sure it's cheaper but would you?

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avatarisn't hindsight so wonderful?

wow. as a mac user since the original mac 128 and living through every revision since; i must say that the writers of this article should basically just forget anything before 2007 since they apparently haven't a clue.

the newton had ONE problem. it was ahead of its time. i actually wrote screenplays on a newton for years while on the road, then zapped them to whatever mac i had at home. once it learned your handwriting, you were golden. it was with sadness when mine finally died after 5 YEARS of constant use.

i still use a puck mouse because it doesn't put stress on your wrist- you use the thing just with your fingers.

oh, and the quick take? yup. still have it sitting here and it still works with a serial to usb adapter. at the time, it was the most reliable digital camera out there and worked every time, unlike any of the models you pointed out.

that really is the crux, even items that children such as yourself consider "flops" by apple are still by far more reliable, useful and end up being copied by someone else in the future.

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avatarPowerPC and Puck Mouse

I disagree with the PowerPC being on this list. We're still using G4 Powermacs in our office trouble-free since 2000. Our PC's from that time are LONG gone.

The puck mouse was an abomination. Every time you let go it turns so when you grab it again your cursor goes off in another direction. Thank gawd for the iCatch, a mouse-shaped piece of plastic that snapped on the puck and made it usable.

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avatarRe: Mac mini flop. I'm not

Re: Mac mini flop.
I'm not sure this article has really been thought through. The whole idea of the mac mini is that it is a bare bones product therefore BYOKM is key to this.
There are plenty of desktops you can purchase with these and with the most up to date processor and expandability but the whole point of the mac mini is the mini part. I bought this because of its size and the media centre aspect. You don't purchase this product to play games etc.
You may want to learn a little more about your subject matter before you write an article.

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avatarThat is why i prefer my Nokia

It seems some people don't wish accepting the fact that Apple products rank more in brand value & less in usable features. Apple's latest iphone does not even support the A2DP bluetooth..It is more hype, more money n less features.Personally, I will prefer the new Nokia N96 smartphone rather than buying the highly overpriced Apple products. The realgeek guys have coined Nokia N96 as the best N series phone after their elaborate reviews on its specifications n features..I think it really deserves to be the # 1.

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avatarReally informative

Really informative. thanks!
online movies

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avatarReally informative.

Really informative. thanks!
sohbet

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avatarMac mini is not a flop

Re: the Mac mini,

"For one, Apple refused to include a keyboard or a mouse"

Sigh, that was the point. You could get a keyboard or a mouse with it...anyone you wanted from Apple or 3rd party. I notice you didn't also say that Apple didn't include a monitor, a mouse pad, Microsoft Office, Photoshop, a desk, a chair...

The Mac mini was introduced as the Mac with by far the lowest margin ever for Apple. The whole point of this product wasn't to sell as many as possible, but rather to sell as many as possible to those who would not otherwise buy a higher margin Mac. This is why Apple never spent much money marketing this product.

However, despite the low margin inflicted status, it's still sold very well. Right now, the model that was introduced over a year and a half ago is #5 on the most popular Computer Desktops category on Amazon. That's of all computers, not just Macs. For the Mac desktops, it's only beaten by one configuration of iMac, and it's consistently higher than the towers.

Given the length of time on market, and the numbers sold...especially to switchers, I'd more expect to see this on the "most successful list" rather than the flop list.

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avatarFixed a serious bug on

Fixed a serious bug on compiler window threadSohbet Sohbetgood..

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avatarFixed a serious bug on

Fixed a serious bug on compiler window threadSohbet Sohbetgood..

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avatarthanks

Really informative. thanks
__________
sohbet

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