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Well, maybe not unprecedented when you realize that the iPhone 3G can be had for free in the UK on the O2 mobile network.
More than 130,000 people have pre-registered their interest in the new iPhone. Compared to the 35,000 people who pre-registered for the original iPhone and it seems the iPhone 3G could be a huge hit in the UK.
The iPhone 3G will hit the British Isle on July 11.