Mac|Life - News http://www.maclife.com/articles/24/feed en Anki Drives Expands Its Robotic Car Game with New Tracks, Cars, and Races http://www.maclife.com/article/gallery/anki_drives_expands_its_robotic_car_game_new_tracks_cars_and_races <!--paging_filter--><p>Anki Drive turned heads <a href="http://www.maclife.com/article/news/wwdc_2013_anki_debuts_first_robotics_game_product" target="_blank">last June</a> when it took the stage at Apple's WWDC 2013 with its<a href="http://www.maclife.com/article/columns/how_apple_helped_anki_design_videoless_video_game" target="_blank"> iOS-compatible </a>toy race cars powered by a form of artificial intelligence. As of today, Anki has expanded the lineup, offering new cars, new tracks, and a new race mode.</p><p>The concept seems similar to slot cars, with the difference that the AI involved allows for cars with their own racing strengths and personalities. You can race against friends using the Anki Drive's iOS app, or you can simply race against the AI for the cars. But here's the thing--the experience gets better. Over time, your car evolves to support weapons and skills that'll help you in the races.</p><p><img src="/files/u334114/2014/04/anki.jpg" width="620" height="428" /></p><p>Anki now offers a simpler "race" mode in addition to the original release's Battle mode (which focused on shooting cars off the tracks with virtual weapons). The new setting allows you to choose between 15, 30, or 45 laps and to win by simply being the first to cross the finish line. The catch? The other cars still have weapons they can use against you.</p><p>Two new tracks add to the fun. The Crossroads track adds some challenge with an intersection that could cause collisions if drivers aren't careful, and the Bottleneck course encourages you to take advantage of the narrower portions of the track to get ahead.</p><p>New cars top off the latest offerings, including Corax (which has two weapons instead of the standard one), and Hadion, which is the fastest car Anki has released to date. You can pick up the cars for $70 each on<a href="https://secure.anki.com/" target="_blank"> Anki's website</a> right now, although you'll have to wait for the new tracks. They each retail for $99, and they're expected to ship on May 6. If you have the cars, you can pick up the accompanying app<a href="https://itunes.apple.com/us/app/anki-drive/id647380474?mt=8" target="_blank"> for free</a>.</p><p><em>Follow this article's writer,<a href="https://twitter.com/LeifJohnson" target="_blank">&nbsp;Leif Johnson</a>, on Twitter.</em></p> http://www.maclife.com/article/gallery/anki_drives_expands_its_robotic_car_game_new_tracks_cars_and_races#comments Gallery News artificial intelligence games iOS 7 iPad iphone racing slot cars toys Wed, 16 Apr 2014 22:35:09 +0000 Leif Johnson 19765 at http://www.maclife.com Deals: Grab Eight Mac Apps to Supercharge Your Life with the Mac Variety Bundle 6.0 http://www.maclife.com/article/news/deals_grab_eight_mac_apps_supercharge_your_life_mac_variety_bundle_60 <!--paging_filter--><p><a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank"><img src="/files/u323895/macvarietybundle_0.jpg" width="630" height="473" /></a></p><p><strong>[This is an advertorial. Maclife gets a portion of each unit sold.]</strong></p><p>One of the best parts of being a Mac owner is having access to all of the awesome apps out there designed for OS X. If you want to load up your computer with great tools and applications, look no further then the Mac Variety Bundle 6.0. It's on sale right now in our <a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank">Deals tab</a>.</p><p>There's an app made for you no matter what you're looking for waiting in the Mac Variety Bundle 6.0. If you're after tools to up your productivity, you'll love options like TextSoap and CopyPaste Pro. For organization, Raskin and Spotdox have file management covered. Coders will love adding Code Collector Pro and skEdit to their toolkit. Logo Design Studio Pro is great for artists, experienced or amateur. And MacOptimizer will ensure your computer is running at peak performance.</p><p>The apps of the Mac Variety Bundle 6.0 usually retail for a total of $228. Head to our Deals tab and you can knock that price down by <a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank">82% off</a>. That makes your total <a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank">just $39</a>. It's a price you can't beat for great Mac apps, so <a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank">grab this deal</a> today!</p><p style="text-align: center;"><a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank"><img src="/files/u323895/buynow-maclife.png" width="123" height="38" /></a></p> http://www.maclife.com/article/news/deals_grab_eight_mac_apps_supercharge_your_life_mac_variety_bundle_60#comments News Deals sponsored Stack Social Wed, 16 Apr 2014 17:56:06 +0000 MacLife Staff 19761 at http://www.maclife.com Deals: Pick the Apps You Want from the iOS App Bundle http://www.maclife.com/article/news/deals_pick_apps_you_want_ios_app_bundle <!--paging_filter--><p><img src="/files/u323895/screen_shot_2014-04-09_at_10.38.45_am.png" width="650" height="350" /></p><p><strong>[This is an advertorial. Maclife gets a portion of each unit sold.]</strong></p><p>We love our iOS devices. They are fast, powerful, smooth, and most importantly, they hold all of our favorite apps. Loading up your iOS device with the best apps around is the best way to get the most of them. Now you can get some of the highest rated and best selling apps on sale from our&nbsp;<a href="https://deals.maclife.com/ios_bundle" target="_blank">Deals tab</a>.</p><p>There's no shortage of great apps available to you at great prices thanks to our iOS App Bundle. You can score productivity favorites including Parallels Access, Printer Pro, Scanner Pro, TextExpander Touch, and iDownloader Pro. If you're looking to take control of your multimedia, grab top apps like FX Photo Studio, Recordium Pro, or Vintagio. Make the most of your day with Boxer, Calendar 5, Mileage Log+, and Day One. Any of these apps can be yours thanks to the iOS App Bundle.</p><p>Head to our Deals tab and you can choose which apps of the&nbsp;<a href="https://deals.maclife.com/ios_bundle" target="_blank">iOS App Bundle</a>&nbsp;you'd like. These apps are available for up to&nbsp;<a href="https://deals.maclife.com/ios_bundle" target="_blank">83% off</a>&nbsp;the retail price, and you can install just the ones you want so you don't have to pay for ones you won't use. It's a great offer for any iOS user, so&nbsp;<a href="https://deals.maclife.com/ios_bundle" target="_blank">grab this offer</a>&nbsp;today!</p><p style="text-align: center;"><a href="https://deals.maclife.com/ios_bundle" target="_blank"><img src="/files/u323895/buynow-maclife.png" width="123" height="38" /></a></p> http://www.maclife.com/article/news/deals_pick_apps_you_want_ios_app_bundle#comments News Deals sponsored Stack Social Wed, 16 Apr 2014 15:36:16 +0000 MacLife Staff 19760 at http://www.maclife.com Samsung Waited Until Death of Steve Jobs to Start Attacking Apple http://www.maclife.com/article/news/samsung_waited_until_death_steve_jobs_start_attacking_apple <!--paging_filter--><p><img src="/files/u220903/steve_jobs_1955-2011_620px.png" alt="Steve Jobs 1955-2011" width="620" height="300" /></p><p>It's said that all is fair in love and war, and apparently that extends to business as well, even if it means taking advantage of a competitor during one of the darkest moments in their corporate history.<br /><a href="http://appleinsider.com/articles/14/04/16/samsung-email-targeted-steve-jobs-death-as-our-best-opportunity-to-attack-iphone" target="_blank"><br />AppleInsider today reported</a> that even more internal memos have been drudged up in the ongoing Apple v. Samsung trial, and the latest communiqués paint a rather ugly picture of Samsung executives in the wake of former Apple CEO Steve Jobs' death.<br /><br />In early October, 2011, executives from Samsung Telecommunications America grappled with the implications of Apple's just-launched iPhone 4S and accompanying iOS 5 and how it would affect their own Galaxy S II smartphone. Because Apple was considered a large customer of the parent company's components, the Korean manufacturer avoided directly attacking Cupertino as part of its marketing strategy.<br /><br />That is, until October 5, when Apple co-founder Steve Jobs passed away.<br /><br />According to emails presented this week as part of the current Apple v. Samsung patent tussle, Samsung vice president Michael Pennington suggested a change in strategy only days after Jobs' death, which the executive claims had "unintended" positive benefits for Cupertino.<br /><br />"Unfortunately, Steve Job's [sic] passing has led to a huge wave of press coverage of Apple's and iPhone's 'superiority,' all created by the 'passionate, tireless, perfectionist...'" Pennington wrote. "What consumer wouldn't feel great about purchasing a device developed by such a person.<br /><br />"Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone," Pennington concluded.<br /><br />The recommendation was taken to heart by Samsung chief marketing officer Todd Pendleton, who initiated a plan to go "head to head with iPhone 4S" with "a very aggressive strategy" during the 2011 holiday season.<br /><br />"In the process we will demystify the perceived Apple advantage (ecosystem/services) by showing how consumers can easily switch to Android and have more personalization/more choice by being part of the Samsung ecosystem," Pendleton added.<br /><br />Although this new evidence may not do much to support Apple's claims that Samsung copied the look and feel of the iPhone, it certainly portrays the Korean manufacturer as an overly aggressive competitor with little regard for one of their biggest clients.<br /><br /><em>Follow this article’s author, <a href="http://twitter.com/JRBTempe" target="_blank">J.R. Bookwalter on Twitter</a></em></p><p>&nbsp;</p> http://www.maclife.com/article/news/samsung_waited_until_death_steve_jobs_start_attacking_apple#comments News Apple Inc. Apple v. Samsung executives internal memos iPhone iPhone 4S marketing Samsung Samsung Galaxy S II Steve Jobs Wed, 16 Apr 2014 13:17:53 +0000 J.R. Bookwalter 19759 at http://www.maclife.com Overnight Recap: Amazon Cloud Drive, Kindle Storage, Office 365 Personal http://www.maclife.com/article/gallery/overnight_recap_amazon_cloud_drive_kindle_storage_office_365_personal <!--paging_filter--><p><img src="/files/u220903/amazon_cloud_drive_10gb_620px.png" alt="Amazon Cloud Drive storage bump" width="620" height="300" /></p><p>The Apple Online Store went down in many parts of the world overnight, and eager shoppers were discouraged to find nothing new when the lights came back on. That is, unless they happened to be in the market for one of those affordable 8GB iPhone 5c handsets, which have now shown up in 14 more countries — but the USA is sadly not one of them, so you'll have to be satisfied with our morning recap instead...</p><h3>Amazon Cloud Drive 3.0 App Receives iOS 7 Makeover</h3><p>Now that Amazon's Fire TV is on the market, the company's <a href="https://itunes.apple.com/us/app/amazon-cloud-drive-photos/id621574163?mt=8" target="_blank">Cloud Drive Photos</a> app makes a whole lot more sense — and it finally got updated this week with a complete redesign that falls nicely in line with the look and feel of iOS 7. The photo and video app now features easier navigation and sorting, with better status updates for automatic or manual uploads. And that's not all, as our second of three Amazon-related tidbits reveals...</p><h3>Own a Kindle? Your Cloud Drive Just Got Bumped to 10GB</h3><p>Amazon has another treat for readers who own Kindle hardware: <a href="http://www.imore.com/amazon-merging-kindle-documents-and-cloud-drive-10gb-combined-free-storage" target="_blank">According to iMore</a> (and confirmed with the above screenshot snapped from our own account), the e-tailer is consolidating the 5GB of free cloud storage used for Kindle Personal Documents with that offered by Cloud Drive, which winds up as 10GB for all usage. Send-to-Kindle documents now appear in a dedicated Cloud Drive folder and are finally stored in their native format, but you will need to currently own or have previously owned Kindle hardware to take advantage of the storage bump.</p><h3>BGR Claims to Have First Peek at Amazon Smartphone</h3><p><a href="http://bgr.com/2014/04/15/amazon-smartphone-photos-specs-kindle-phone-exclusive/" target="_blank">BGR may have given the world its first glimpse</a> at an Amazon-branded smartphone on Tuesday, which is rumored to use up to six cameras to provide some form of glasses-free 3D for its custom user interface. The leaked pictures don't reveal a great deal about the handset, which is encased in a security housing to prevent prying eyes from getting a close look at what it actually looks like. Rumors have persisted for years that Amazon is building their own smartphone, which will likely debut in the U.S. only at first and could arrive in more than one variety to cover every budget.</p><h3>Microsoft Launches Cheaper Office 365 Personal Subscription</h3><p>Too cheap to pay $99.99 for Office 365 when you don't have a family to share it with? <a href="http://blogs.office.com/2014/04/15/office-365-personal-now-available-and-unlocks-editing-and-document-creation-on-ipad/" target="_blank">Microsoft has heard your cries for help</a>, and on Tuesday the Windows maker made it a little easier to subscribe with the new Office 365 Personal plan at $69.99 per year or $6.99 per month. The stripped-down package provides Office access to a single Mac or PC as well as one tablet plus 20GB of extra OneDrive storage. While it's a step in the right direction, clever shoppers can already purchase the more robust Office 365 Home subscription for around the same price <a href="http://www.amazon.com/dp/B009SPTUW2/ref=wl_it_dp_o_pd_nS_ttl?_encoding=UTF8&amp;colid=3G11WNAVC5XPF&amp;coliid=I2WF3118TVL0WZ&amp;psc=1" target="_blank">if they know where to look</a>, which is a much better value for up to five computers, five tablets and five OneDrive users. We're just sayin'...</p><h3>A&amp;E, History for iOS Add Authenticated Live Streaming</h3><p>If you're paying for cable or satellite service but don't have the time to sit on the couch and stay caught up with your favorite TV shows, the folks at <a href="https://itunes.apple.com/us/app/a-e/id571711580" target="_blank">A&amp;E</a> and <a href="https://itunes.apple.com/us/app/history/id576009463" target="_blank">History</a> have great news for you. The free, universal iOS apps can now stream live television feeds straight to an iPhone, iPod touch, or iPad — but cord-cutters can forget about using it. The feature requires authentication with a paid TV service, which shouldn't come as much of a surprise, since most every kind of television app does these days.<br /><br /><em>Follow this article’s author, <a href="http://twitter.com/JRBTempe" target="_blank">J.R. Bookwalter on Twitter</a></em></p><p>&nbsp;</p> http://www.maclife.com/article/gallery/overnight_recap_amazon_cloud_drive_kindle_storage_office_365_personal#comments Gallery News A&E Amazon Amazon Cloud Drive App Store history iPad iPhone iPod kindle Mac Office 365 overnight recap smartphones subscriptions Wed, 16 Apr 2014 12:49:32 +0000 J.R. Bookwalter 19758 at http://www.maclife.com Final Content Update for Borderlands 2 Arrives for Mac Today http://www.maclife.com/article/news/final_content_update_borderlands_2_arrives_mac_today <!--paging_filter--><p>Few games have seen as many downloadable content additions as <a href="http://www.maclife.com/article/reviews/borderlands_2_review" target="_blank">Borderlands 2</a>, but the today that long string of releases over the course of 18 months comes to an end with the release of Sir Hammerlock Versus the Son of Crawmerax. And just as with the previous 13 content releases, we Mac players get to play it at the same time as our PC cousins.</p><p>Developer Gearbox mentioned at PAX East last weekend that Sir Hammerlock Versus the Son of Crawmerax would be the last content update for the game, but that they would continue to update the game with bug fixes and the like.</p><p><img src="/files/u334114/2014/04/borderlands-2_headhunter-5_hammerlockkey.jpg" /></p><p>The release marks the fifth installment of the "Headhunter" series of content updates, which has generally focused on holiday-themed encounters delivering around one to two hours of fun. In the latest release, you join Brick, Mordecai, and Lilith as they venture to Wam Bam Island in what's reportedly the "biggest Headhunter add-on in the series."</p><p>Gearbox's declaration that this will be the final content update for the successful shoot-and-loot adventure means that it's most likely focusing all of its attention on the coming "Pre-Sequel," along with unannounced games specifically designed for the new Xbox One and PS4 consoles. So far, it's not clear if these new games will come to the Mac as well. You can pick up the content add-on <a href="http://store.steampowered.com/app/245970/" target="_blank">for just $2.99</a> on Steam.</p><p><em>Follow this article's writer,<a href="https://twitter.com/LeifJohnson" target="_blank">&nbsp;Leif Johnson</a>, on Twitter.</em></p> http://www.maclife.com/article/news/final_content_update_borderlands_2_arrives_mac_today#comments News Borderlands 2 games loot Mac rpg shooter shooters Wed, 16 Apr 2014 00:38:17 +0000 Leif Johnson 19757 at http://www.maclife.com Allegedly 'Leaked' Photos Reportedly Show Front Panel of iPhone 6 http://www.maclife.com/article/news/allegedly_leaked_photos_reportedly_show_front_panel_iphone_6 <!--paging_filter--><p>Up until now we've generally only seen renderings of what the next iPhone could look like, but a new photo from China's <a href="http://www.weibo.com/signup/signup.php?inviteCode=1426742044" target="_blank"><em>Weibo</em></a> (via <a href="http://9to5mac.com/2014/04/15/sketchy-photo-of-an-iphone-6-front-panel-appears-on-chinese-forum/" target="_blank"><em>9to5Mac</em></a>) may have given us one of our first clear glimpse of the device's actual front panel. For comparison, whoever took the photo also held up an iPhone 5s next to the supposed iPhone 6 panel within the confines of what looks like a factory setting.</p><p>All of the trademarks characteristics of an iPhone panel are there — including the home button, the front facing camera, and speaker — but the panel also features a thinner bezel and a larger screen in line with previous rumors. The images follow on the heels of other rumors, most notably the "leak" of an image of the molds allegedly used for the device (via <em><a href="http://appleinsider.com/articles/14/04/13/rumor-photos-of-iphone-6-manufacturing-molds-schematics-leak-online" target="_blank">AppleInsider</a></em>).</p><p><img src="/files/u334114/2014/04/iphone6.jpg" /></p><p>Not long after the image surfaced, another blurry photograph depicting a powered iPhone 5 or 5s set alongside the alleged iPhone 6 panel appeared on Weibo (via <em><a href="http://www.macrumors.com/2014/04/15/iphone6-front-panel/" target="_blank">MacRumors</a></em>), clearly showing how the 4.7-inch screen compares to the screens for the existing models. Neither of the pictures appears to depict the much larger 5.6-inch model that's also expected to appear this year, most likely a few months after the rumored release of the 4.7-inch model.</p><p><img src="/files/u334114/2014/04/iphone_6_front_panel_comp.jpg" /></p><p>The iPhone 6 is expected to hold some surprises inside it as well, including a faster A8 processor, a better camera, and possible integration with the similarly rumored "iWatch" through iOS 8. As <a href="http://www.maclife.com/article/news/apple_allegedly_negotiating_reluctant_carriers_raise_price_iphone_6_100" target="_blank">we learned yesterday</a>, all these new features are reportedly enough to make Apple want to raise the price on its signature smartphone by $100, but carriers are apparently resistant to the idea.</p><p><em>Follow this article's writer,<a href="https://twitter.com/LeifJohnson" target="_blank">&nbsp;Leif Johnson</a>, on Twitter.</em></p> http://www.maclife.com/article/news/allegedly_leaked_photos_reportedly_show_front_panel_iphone_6#comments News iphone iphone 6 leaks Rumors speculation Wed, 16 Apr 2014 00:31:52 +0000 Leif Johnson 19756 at http://www.maclife.com Deals: Make Sure You're Getting the Most out of Your iPhone with this Course http://www.maclife.com/article/news/deals_make_sure_youre_getting_most_out_your_iphone_course <!--paging_filter--><p><a href="https://deals.maclife.com/sales/learn-to-maximizeyour-iphone-productivity" target="_blank"><img src="/files/u323895/iphoneproductivity.jpg" width="630" height="473" /></a></p><p><strong>[This is an advertorial. Maclife gets a portion of each unit sold.]</strong></p><p>Are you making the most of your iPhone? It's easy to rely on the awesome device for entertainment and basic tasks, but are you truly unlocking the potential that is housed within the powerful computing system of the iPhone? You can when you use the iPhone Productivity course, and you can get it on sale now from our <a href="https://deals.maclife.com/sales/learn-to-maximizeyour-iphone-productivity" target="_blank">Deals tab</a>.</p><p>Imagine if you could be ten times as productive with your iPhone as you are right now. You'd get so much more done. The iPhone Productivity course promises to give you the tools to get there. With over two hours of video content that teaches you the ins and outs of your device, including tons of shortcuts and tricks that you might not know about, you're sure to learn ways to integrate your iPhone into your daily tasks like never before.</p><p>The iPhone Productivity course usually retails for $97. Head to our Deals tab and you can save <a href="https://deals.maclife.com/sales/learn-to-maximizeyour-iphone-productivity" target="_blank">70% off</a> the retail price. That means you'll pay <a href="https://deals.maclife.com/sales/learn-to-maximizeyour-iphone-productivity" target="_blank">just $29</a>. It's a great price for a helpful and informative course, so <a href="https://deals.maclife.com/sales/learn-to-maximizeyour-iphone-productivity" target="_blank">grab this deal</a> today!</p><p style="text-align: center;"><a href="https://deals.maclife.com/sales/learn-to-maximizeyour-iphone-productivity" target="_blank"><img src="/files/u323895/buynow-maclife.png" width="123" height="38" /></a></p> http://www.maclife.com/article/news/deals_make_sure_youre_getting_most_out_your_iphone_course#comments News Deals sponsored Stack Social Tue, 15 Apr 2014 19:00:00 +0000 MacLife Staff 19751 at http://www.maclife.com Deals: Keep Your iPhone, Cash, and Cards in One Place with the Vaultskin Windsor Wallet http://www.maclife.com/article/news/deals_keep_your_iphone_cash_and_cards_one_place_vaultskin_windsor_wallet <!--paging_filter--><p><a href="https://deals.iphonehacks.com/sales/learn-to-maximizeyour-iphone-productivity" target="_blank"><img src="/files/u323895/vaultskinwindsor.jpg" width="630" height="473" /></a></p><p><strong>[This is an advertorial. Maclife gets a portion of each unit sold.]</strong></p><p>Who likes to try to fit both their phone and wallet into their pocket at the same time? No one, that's who. It's uncomfortable and there's not enough space. Movement becomes restricted and unpleasant, and you're constantly pressing against your phone screen and credit cards. Stop that struggle with the <a href="https://deals.maclifes.com/sales/the-vaultskin-windsor-wallet-case-for-iphone-5s-5" target="_blank">Vaultskin Windsor Wallet</a>. It's on sale from our <a href="https://deals.maclifes.com/sales/the-vaultskin-windsor-wallet-case-for-iphone-5s-5" target="_blank">Deals tab</a>.</p><p>By combining your wallet and an iPhone case, you can save space in your pocket and protect yourself from a pain in your leg. The Vaultskin Windsor Wallet can hold 8 cards and your cash and in addition to keeping your money protected, it will provide the same coverage for your phone, keeping all your valuables safe at once. It's stylish, versatile, and convenient all in one package.</p><p>The Vaultskin Windsor Wallet usually retails for $63. If you head to our Deals tab, you'll pay <a href="https://deals.maclifes.com/sales/the-vaultskin-windsor-wallet-case-for-iphone-5s-5" target="_blank">just $39.99</a>. That's a <a href="https://deals.maclifes.com/sales/the-vaultskin-windsor-wallet-case-for-iphone-5s-5" target="_blank">32% savings</a> for you. That's a great deal so <a href="https://deals.maclifes.com/sales/the-vaultskin-windsor-wallet-case-for-iphone-5s-5" target="_blank">grab this offer</a> while you can!</p><p style="text-align: center;"><a href="https://deals.maclifes.com/sales/the-vaultskin-windsor-wallet-case-for-iphone-5s-5" target="_blank"><img src="/files/u323895/buynow-maclife.png" width="123" height="38" /></a></p> http://www.maclife.com/article/news/deals_keep_your_iphone_cash_and_cards_one_place_vaultskin_windsor_wallet#comments News Deals sponsored Stack Social Tue, 15 Apr 2014 17:00:00 +0000 MacLife Staff 19750 at http://www.maclife.com Samsung Execs Attempted to Neutralize Impending iPhone 5 "Tsunami" in 2012 http://www.maclife.com/article/news/samsung_execs_attempted_neutralize_impending_iphone_5_tsunami_2012 <!--paging_filter--><p><img src="/files/u220903/samsung_galaxy_s_ii_booth_babes_620px.png" alt="Samsung booth babes" width="620" height="300" /></p><p>The ongoing Apple v. Samsung legal thunderdome continues to be the gift that keeps on giving, with internal documents which reveal the inner workings of both companies and how they planned to counter the other's latest move.<br /><br /><a href="http://www.theverge.com/2014/4/14/5614232/iphone-5-referred-to-as-a-tsunami-that-must-be-neutralized" target="_blank">The Verge reported Monday</a> that newly unearthed emails from inside Samsung have revealed just how fearful the Korean smartphone maker was of the impending arrival of Apple's iPhone 5 back in 2012.<br /><br />One such correspondence dated June 5, 2012 from then-Samsung Telecommunications America president and CEO Dale Sohn specifically singled out the iPhone 5, citing mobile CEO JK Shin's call to eliminate the threat.<br /><br />"As you know, there will be a tsunami when iPhone 5 is coming," Sohn wrote. "This will be happening sometime in September or October. According to CEO's direction, we have to set up a counter plan to neutralize this tsunami."<br /><br />The internal email was drudged up by Apple, who plans to use it as part of their offensive to allege that Samsung was so worried about the iPhone — even at the highest executive levels — they would stop at nothing to copy Cupertino's smartphone to improve their own devices.<br /><br />During testimony from Samsung Telecommunications America chief marketing officier Todd Pendleton, Cupertino lawyers also produced an earlier email between Sohn and the CMO specifically showing concern over any direct attack on Apple due to their lofty status as a good customer for Samsung components.<br /><br />"As you have shared previously, we are unable to battle [Apple] directly in our marketing," Sohn wrote on October 4, 2011. "If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?"<br /><br />The current Apple v. Samsung trial is expected to wrap up late next week, and kicked off two weeks ago.<br /><br /><em>Follow this article’s author, <a href="http://twitter.com/JRBTempe" target="_blank">J.R. Bookwalter on Twitter</a></em></p><p>&nbsp;</p> http://www.maclife.com/article/news/samsung_execs_attempted_neutralize_impending_iphone_5_tsunami_2012#comments News android Apple Inc. Apple v. Samsung copycats courtroom drama iPhone iphone 5 Legal patent suit Samsung smartphones Tue, 15 Apr 2014 12:44:24 +0000 J.R. Bookwalter 19753 at http://www.maclife.com