Mac|Life - News http://www.maclife.com/articles/24/feed en Facebook Rolls Out Optional 'Nearby Friends' Feature for iOS App http://www.maclife.com/article/news/facebook_rolls_out_optional_nearby_friends_feature_ios_app <!--paging_filter--><p>Taking a cue from social networking services like <a href="http://www.maclife.com/article/reviews/foursquare_50_review" target="_blank">Foursquare</a> and Apple's own <a href="http://www.maclife.com/article/reviews/find_my_friends_review" target="_blank">Find My Friends</a>, Facebook has started releasing a new service for its<a href="https://itunes.apple.com/us/app/facebook/id284882215?mt=8" target="_blank"> iOS app</a> that will announce when your friends are in the general area. It's called <a href="https://newsroom.fb.com/news/2014/04/introducing-a-new-optional-feature-called-nearby-friends/" target="_blank">Nearby Friends</a>, it's optional, and it's meant to facilitate impromptu group activities and social events.</p><p>In Facebook's words, "If you turn on Nearby Friends, you’ll occasionally be notified when friends are nearby, so you can get in touch with them and meet up. For example, when you’re headed to the movies, Nearby Friends will let you know if friends are nearby so you can see the movie together or meet up afterward."</p><p><img src="/files/u334114/2014/04/nearby_friends_0.jpg" /></p><p>Facebook gets a lot of attention for its privacy policies, and so it's perhaps not surprising that the announcement takes special care to emphasize that Nearby Friends is entirely an opt-in feature. In other words, you'll need to turn the feature on for it to work, so you won't need to worry about it pinging your location to members of your friends list unless you want it to.</p><p>As a bonus, you can apparently choose which friends will receive the notifications, which comes in handy if there's only one or two people who are welcome to look you up at any time. The feature will slowly be extended to users of both the iOS and Android apps in the US "over the coming weeks." There's currently no indication as to when or if international users will have access to the feature.</p><p><em>Follow this article's writer,<a href="https://twitter.com/LeifJohnson" target="_blank">&nbsp;Leif Johnson</a>, on Twitter.</em></p> http://www.maclife.com/article/news/facebook_rolls_out_optional_nearby_friends_feature_ios_app#comments News Apps Facebook geolocationary iOS 7 iphone social networking Thu, 17 Apr 2014 23:33:38 +0000 Leif Johnson 19777 at http://www.maclife.com Concept Images Suggest How Apps Might Look on 'iPhone 6' in Light of Rumors http://www.maclife.com/article/news/concept_images_suggest_how_apps_might_look_iphone_6_light_rumors <!--paging_filter--><p>It's all but a given now that the next iPhone will come in two larger screen sizes, but that extra real estate raises the important question of how Apple plans to handle the resolution. As a user named "Pi is exactly 3" on <em>The Verge</em>'s<a href="http://www.theverge.com/2014/4/15/5615268/how-apple-gets-to-4-7-a-theory" target="_blank"> Apple forums</a> notes (via <a href="http://www.cultofmac.com/274831/apps-will-look-like-4-7-inch-iphone-6/" target="_blank"><em>Cult of Mac</em></a>), it'll likely remain the same if past history proves anything.</p><p><img src="/files/u334114/2014/04/pi1.jpg" /></p><p>Pi's reasoning seems sound. During the similar jump in screen size from the iPhone 4S to the iPhone 5, for example, Apple maintained the existing resolution of 326 pixels per inch in an effort to avoid the pixel fragmentation seen in Android-compatible smartphones as new screen boast even higher resolutions. To accommodate the shift, Apple simply maintained the dimensions of the former apps for developers on the new iPhone 5 until they updated them, but surrounded them with black pixels.</p><p>There's a strong chance that Apple will do the same for the "iPhone 6." The <em>Verge</em> reader quoted a recent report from famed analyst Ming Chi-Kuo of KGI Securities, Inc. (via <em><a href="http://www.macrumors.com/2014/04/09/kgi-iphone6-predictions/" target="_blank">MacRumors</a></em>), which stated that the new 4.7-inch screen would boast a 1334x750 Retina display with a the same pixel density of 326 pixels per inch. In addition, Pi created mockups (above and below) to demonstrate how this would work in practice.</p><p><img src="/files/u334114/2014/04/pi2.jpg" width="620" height="561" /></p><p>The main challenge&nbsp;with such an approach is that it means Apple will retain the same Retina resolution it's used for years while competing smartphones continue to push their resolutions to ever more impressive limits. Of course, the bigger question is whether all those extra pixels actually matter as they're near impossible to see with the naked eye with the current resolution. Sticking with the current resolution, on the other hand, would allow Apple to maintain visual uniformity for its apps across several years' worth of iPhone models regardless of the age of the apps themselves.</p><p><em>Follow this article's writer,<a href="https://twitter.com/LeifJohnson" target="_blank">&nbsp;Leif Johnson</a>, on Twitter.</em></p> http://www.maclife.com/article/news/concept_images_suggest_how_apps_might_look_iphone_6_light_rumors#comments News apple Apps development iOS 7 iphone Rumors software speculation Thu, 17 Apr 2014 23:25:38 +0000 Leif Johnson 19776 at http://www.maclife.com Deals: Name Your Own Price for the B2B Designer Bundle http://www.maclife.com/article/news/deals_name_your_own_price_b2b_designer_bundle <!--paging_filter--><p><a href="https://deals.maclife.com/sales/the-name-your-own-price-b2b-designer-bundle" target="_blank"><img src="/files/u323895/screen_shot_2014-04-17_at_10.55.09_am.png" width="650" height="228" /></a></p><p><strong>[This is an advertorial. Maclife gets a portion of each unit sold.]</strong></p><p>Every artist needs his or her tools to create. If you're a web designer, you're counting on your stack of assets as well as your own creative capabilities to help build and design all of the pieces of a web site. You can add to your collection of tools with the Name Your Own Price B2B Designer Bundle. It's on sale in our <a href="https://deals.maclife.com/sales/the-name-your-own-price-b2b-designer-bundle" target="_blank">latest Deal</a>.</p><p>For designers working with businesses, a whole new set of skills have to be put to use. It's not just about creativity, it's about delivering a message and making a sale. The B2B Designer Bundle has the tools that designers need for business related creations. You'll find templates for everything from sales flyers to business cards, unique logo designs that can be modified to match the style you want, tons of Photoshop layer styles, user interface elements, web buttons and banners, and more in this bundle.</p><p>The assets of the Name Your Own Price B2B Designer bundle usually retail for $995. Head to our Deals tab and you can <a href="https://deals.maclife.com/sales/the-name-your-own-price-b2b-designer-bundle" target="_blank">name the price</a> you pay. You <a href="https://deals.maclife.com/sales/the-name-your-own-price-b2b-designer-bundle" target="_blank">set the price</a> and no matter what you pick, 10% off what you pay will go to a charity of your choice. It's a great offer, with the price you want, so <a href="https://deals.maclife.com/sales/the-name-your-own-price-b2b-designer-bundle" target="_blank">grab this offer</a> while you can!</p><p style="text-align: center;"><a href="https://deals.maclife.com/sales/the-name-your-own-price-b2b-designer-bundle" target="_blank"><img src="/files/u323895/buynow-maclife.png" width="123" height="38" /></a></p> http://www.maclife.com/article/news/deals_name_your_own_price_b2b_designer_bundle#comments News Deals sponsored Stack Social Thu, 17 Apr 2014 17:59:16 +0000 MacLife Staff 19771 at http://www.maclife.com Deals: Get a Year of Web Hosting from DreamHost http://www.maclife.com/article/news/deals_get_year_web_hosting_dreamhost <!--paging_filter--><p><a href="https://deals.maclife.com/sales/one-1-year-of-award-winning-web-hosting-w-dreamhost" target="_blank"><img src="/files/u323895/dreamhost_1.jpg" width="630" height="473" /></a></p><p><strong>[This is an advertorial. Maclife gets a portion of each unit sold.]</strong></p><p>When you decide to put your website online, there's a few things that you want to make sure of. You want a host that will keep your site up and running at all times so you never miss out on a potential visitor, you want tons of diskspace and bandwidth to work with, and support any time you may need it. You'll get all of that and more from DreamHost, and you can get a year of the web hosting service on sale right now in our&nbsp;<a href="https://deals.maclife.com/sales/one-1-year-of-award-winning-web-hosting-w-dreamhost" target="_blank">Deals tab</a>.&nbsp;</p><p>DreamHost is an award-winning company known for its amazing service. After a year of using it, you'll understand why. On top of offering you all of the bandwidth and diskspace you could need, you'll also enjoy a 100% server uptime guarantee, unlimited email accounts, two free domains, and $100 worth of Google AdWords credits to bring people to your site. DreamHost wants you to succeed online and it will do everything in its power to help you do just that.</p><p>A year of DreamHost web hosting usually costs $119. If you head to our Deals tab, you can save yourself <a href="https://deals.maclife.com/sales/one-1-year-of-award-winning-web-hosting-w-dreamhost" target="_blank">79% off</a>&nbsp;that price. That means you'll&nbsp;pay <a href="https://deals.maclife.com/sales/one-1-year-of-award-winning-web-hosting-w-dreamhost" target="_blank">just $24.99</a> for a full year of DreamHost hosting. That's a price you can't beat for award-winning service, so&nbsp;<a href="https://deals.maclife.com/sales/one-1-year-of-award-winning-web-hosting-w-dreamhost" target="_blank">grab this offer</a>&nbsp;today!</p><p style="text-align: center;"><a href="https://deals.maclife.com/sales/one-1-year-of-award-winning-web-hosting-w-dreamhost" target="_blank"><img src="/files/u323895/buynow-maclife.png" width="123" height="38" /></a></p> http://www.maclife.com/article/news/deals_get_year_web_hosting_dreamhost#comments News Deals sponsored Stack Social Thu, 17 Apr 2014 15:50:58 +0000 MacLife Staff 19769 at http://www.maclife.com Apple Reportedly Working with Shazam on New iOS Song ID Feature http://www.maclife.com/article/gallery/apple_reportedly_working_shazam_new_ios_song_id_feature <!--paging_filter--><p><img src="/files/u220903/shazam_listening_620px.png" alt="Shazam listening" width="620" height="300" /></p><p>Apple rumors tend to vary wildly between fact and total fiction, but here's one of them we would certainly like to see: a partnership with Shazam to make it even easier to discover music with an iPhone.<br /><br /><a href="http://www.bloomberg.com/news/2014-04-17/apple-said-to-prepare-song-id-feature-for-iphone-software.html" target="_blank">Bloomberg today reported</a> that Apple is working on a new song discovery feature for an upcoming iOS update that will allow iPhone or iPad users to identify a song just by having the device listen to it for a few seconds.<br /><br />If that sound familiar, it should: An app called Shazam has long allowed for just such a feature, and Apple is said to be working in tandem with developer Shazam Entertainment Ltd. for the rumored feature.<br /><br />The key difference is that downloading the Shazam app will no longer be required — instead, the technology will be baked right into iOS itself, much in the same way Apple has with Facebook, Twitter, and Vimeo. This method would also allow Shazam's song identification technology to work with Siri, presumably by asking "What song is playing?"<br /><br />Shazam and Apple spokespeople declined to comment on this enticing prospect, which could wind up being introduced as part of this year's iOS 8, expected to first be unveiled during Apple's Worldwide Developer Conference in early June.<br /><br />The same report closes with claims that Apple has already internally built a subscription-based music service similar to Spotify, Rdio, and Beats Music, but one source claims Cupertino is hesitant to release it for fear of accelerating already declining download sales.<br /><br /><em>Follow this article’s author, <a href="http://twitter.com/JRBTempe" target="_blank">J.R. Bookwalter on Twitter</a></em></p><p>&nbsp;</p> http://www.maclife.com/article/gallery/apple_reportedly_working_shazam_new_ios_song_id_feature#comments Gallery News Apple Inc. digital music discovery identification iOS 8 iPad iPhone iPod music search Rumors Shazam Siri Songs subscriptions WWDC 2014 Thu, 17 Apr 2014 13:03:00 +0000 J.R. Bookwalter 19768 at http://www.maclife.com Overnight Recap: Yahoo Hearts iOS Search, Pinnacle Studio, Verizon Offers More http://www.maclife.com/article/news/overnight_recap_yahoo_hearts_ios_search_pinnacle_studio_verizon_offers_more <!--paging_filter--><p><img src="/files/u220903/yahoo_search_iphone_620px.png" alt="Yahoo search on iPhone" width="620" height="300" /></p><p>The CarPlay invasion appears to be coming in full force later this year, now that both Alpine and Pioneer have confirmed aftermarket systems and Hyundai just announced Apple's technology will be built into 2015 Sonata models. Apple's CarPlay website was also just updated and now adds Beats Music as another supported app, so there's plenty to get excited about — but for now, you'll have to settle for a recap of what went down over the last 24 hours...</p><h3>Yahoo Vying to Bump Google from Default iOS Search</h3><p>This isn't the first time we've heard this, but <a href="http://recode.net/2014/04/16/marissa-mayers-secret-plan-to-get-apple-to-dump-google-and-default-to-yahoo-mobile-search/" target="_blank">Re/code reported Wednesday</a> that Yahoo CEO Marissa Mayer appears to have a "secret plan" to persuade Apple to ditch Google as the default search engine on iOS — which honestly, may not take much prodding, given the ongoing hostilities between the two companies. One Yahoo insider calls Mayer's goal to "grab the pole position in iOS search," although for now that pitch exists only within the company and has yet to be presented to Apple, who already uses Yahoo for weather and stock data on its mobile platform.</p><h3>Pinnacle Studio Video Editor Comes to iPhone</h3><p>No longer limited to the iPad, <a href="http://www.marketwired.com/press-release/-1900218.htm" target="_blank">Pinnacle announced Wednesday</a> the release of Pinnacle Studio for iPhone, a $9.99 video-editing app designed for iOS 7. The app allows iPhone owners to edit video, audio, and photos in a Storyboard-style user interface while retaining the ability to make precise trim edits in the Timeline. Up to three audio tracks are supported, including sync to video in full 1080p HD quality, complete with 3D animation, transitions, motion titles, and graphics and much more. Pinnacle Studio for iPad has likewise been updated for iOS 7 and now features 64-bit processing on supported devices for more powerful editing. Both apps are now available on the App Store, and the iPad version is a free update for existing owners.</p><h3>Verizon Delivers More Value to Off-Contract Customers</h3><p>Starting today, <a href="http://www.verizonwireless.com/news/article/2014/04/more-everything-savings-coming.html" target="_blank">Verizon Wireless is offering</a> more savings for customers on its MORE Everything plan, and for the first time is allowing month-to-month subscribers to sign up and save by adding a smartphone for $30 per month on data plans 8GB and lower (a $10 savings) or only $15 per handset for 10GB or higher plans (a $25 savings). Better yet, new customers can finally bring their own smartphones and add them for the same MORE Everything rates, although a Verizon-compatible device is obviously required to do so. Last but not least, Verizon Edge early upgrade customers are also eligible for the same pricing, which pretty much matches exactly what AT&amp;T rolled out earlier this year.</p><h3>Chrome Remote Desktop Brings Mac to Android Screens</h3><p><a href="http://chrome.blogspot.com/2014/04/chrome-remote-desktop-goes-mobile.html" target="_blank">The Google Chrome Blog announced Wednesday</a> that Android smartphone and tablet owners will now be able to keep tabs on their Mac or PC back home, thanks to the free Chrome Remote Desktop app. After installing the desktop client from the Chrome Web Store, the Remote Desktop app allows VNC-style remote access and control of any computers connected to your Google account from anywhere there's an internet connection. Google also plans to roll out an iOS version of the app later this year.</p><h3>MediaFire Releases Updated iOS App with Native iPad Support</h3><p>Cloud storage upstart <a href="https://itunes.apple.com/us/app/mediafire/id555646196" target="_blank">MediaFire announced Wednesday</a> that the latest version 1.3 of its free, universal iOS app has arrived in the App Store with a fresh new look and native iPad support. The company recently took its Mac and Windows desktop clients out of beta and offers a generous 10GB of free storage, which can get bumped to as much as 50GB by jumping through the right hoops. Texas-based MediaFire has ratcheted up its marketing efforts in recent months, most recently <a href="https://www.mediafire.com/upgrade/" target="_blank">slashing the price</a> of its 1TB Pro plan to a mere $2.49 per month in response to increased competition from Google Drive and other services.<br /><br /><em>Follow this article’s author, <a href="http://twitter.com/JRBTempe" target="_blank">J.R. Bookwalter on Twitter</a></em></p> http://www.maclife.com/article/news/overnight_recap_yahoo_hearts_ios_search_pinnacle_studio_verizon_offers_more#comments News App Store apple search Chrome Remote Desktop Google iPad iPhone Mac MediaFire overnight recap Pinnacle Studio Verizon Wireless yahoo Thu, 17 Apr 2014 12:39:08 +0000 J.R. Bookwalter 19767 at http://www.maclife.com Anki Drives Expands Its Robotic Car Game with New Tracks, Cars, and Races http://www.maclife.com/article/gallery/anki_drives_expands_its_robotic_car_game_new_tracks_cars_and_races <!--paging_filter--><p>Anki Drive turned heads <a href="http://www.maclife.com/article/news/wwdc_2013_anki_debuts_first_robotics_game_product" target="_blank">last June</a> when it took the stage at Apple's WWDC 2013 with its<a href="http://www.maclife.com/article/columns/how_apple_helped_anki_design_videoless_video_game" target="_blank"> iOS-compatible </a>toy race cars powered by a form of artificial intelligence. As of today, Anki has expanded the lineup, offering new cars, new tracks, and a new race mode.</p><p>The concept seems similar to slot cars, with the difference that the AI involved allows for cars with their own racing strengths and personalities. You can race against friends using the Anki Drive's iOS app, or you can simply race against the AI for the cars. But here's the thing--the experience gets better. Over time, your car evolves to support weapons and skills that'll help you in the races.</p><p><img src="/files/u334114/2014/04/anki.jpg" width="620" height="428" /></p><p>Anki now offers a simpler "race" mode in addition to the original release's Battle mode (which focused on shooting cars off the tracks with virtual weapons). The new setting allows you to choose between 15, 30, or 45 laps and to win by simply being the first to cross the finish line. The catch? The other cars still have weapons they can use against you.</p><p>Two new tracks add to the fun. The Crossroads track adds some challenge with an intersection that could cause collisions if drivers aren't careful, and the Bottleneck course encourages you to take advantage of the narrower portions of the track to get ahead.</p><p>New cars top off the latest offerings, including Corax (which has two weapons instead of the standard one), and Hadion, which is the fastest car Anki has released to date. You can pick up the cars for $70 each on<a href="https://secure.anki.com/" target="_blank"> Anki's website</a> right now, although you'll have to wait for the new tracks. They each retail for $99, and they're expected to ship on May 6. If you have the cars, you can pick up the accompanying app<a href="https://itunes.apple.com/us/app/anki-drive/id647380474?mt=8" target="_blank"> for free</a>.</p><p><em>Follow this article's writer,<a href="https://twitter.com/LeifJohnson" target="_blank">&nbsp;Leif Johnson</a>, on Twitter.</em></p> http://www.maclife.com/article/gallery/anki_drives_expands_its_robotic_car_game_new_tracks_cars_and_races#comments Gallery News artificial intelligence games iOS 7 iPad iphone racing slot cars toys Wed, 16 Apr 2014 22:35:09 +0000 Leif Johnson 19765 at http://www.maclife.com Deals: Grab Eight Mac Apps to Supercharge Your Life with the Mac Variety Bundle 6.0 http://www.maclife.com/article/news/deals_grab_eight_mac_apps_supercharge_your_life_mac_variety_bundle_60 <!--paging_filter--><p><a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank"><img src="/files/u323895/macvarietybundle_0.jpg" width="630" height="473" /></a></p><p><strong>[This is an advertorial. Maclife gets a portion of each unit sold.]</strong></p><p>One of the best parts of being a Mac owner is having access to all of the awesome apps out there designed for OS X. If you want to load up your computer with great tools and applications, look no further then the Mac Variety Bundle 6.0. It's on sale right now in our <a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank">Deals tab</a>.</p><p>There's an app made for you no matter what you're looking for waiting in the Mac Variety Bundle 6.0. If you're after tools to up your productivity, you'll love options like TextSoap and CopyPaste Pro. For organization, Raskin and Spotdox have file management covered. Coders will love adding Code Collector Pro and skEdit to their toolkit. Logo Design Studio Pro is great for artists, experienced or amateur. And MacOptimizer will ensure your computer is running at peak performance.</p><p>The apps of the Mac Variety Bundle 6.0 usually retail for a total of $228. Head to our Deals tab and you can knock that price down by <a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank">82% off</a>. That makes your total <a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank">just $39</a>. It's a price you can't beat for great Mac apps, so <a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank">grab this deal</a> today!</p><p style="text-align: center;"><a href="https://deals.maclife.com/sales/the-mac-variety-bundle-6-0" target="_blank"><img src="/files/u323895/buynow-maclife.png" width="123" height="38" /></a></p> http://www.maclife.com/article/news/deals_grab_eight_mac_apps_supercharge_your_life_mac_variety_bundle_60#comments News Deals sponsored Stack Social Wed, 16 Apr 2014 17:56:06 +0000 MacLife Staff 19761 at http://www.maclife.com Deals: Pick the Apps You Want from the iOS App Bundle http://www.maclife.com/article/news/deals_pick_apps_you_want_ios_app_bundle <!--paging_filter--><p><img src="/files/u323895/screen_shot_2014-04-09_at_10.38.45_am.png" width="650" height="350" /></p><p><strong>[This is an advertorial. Maclife gets a portion of each unit sold.]</strong></p><p>We love our iOS devices. They are fast, powerful, smooth, and most importantly, they hold all of our favorite apps. Loading up your iOS device with the best apps around is the best way to get the most of them. Now you can get some of the highest rated and best selling apps on sale from our&nbsp;<a href="https://deals.maclife.com/ios_bundle" target="_blank">Deals tab</a>.</p><p>There's no shortage of great apps available to you at great prices thanks to our iOS App Bundle. You can score productivity favorites including Parallels Access, Printer Pro, Scanner Pro, TextExpander Touch, and iDownloader Pro. If you're looking to take control of your multimedia, grab top apps like FX Photo Studio, Recordium Pro, or Vintagio. Make the most of your day with Boxer, Calendar 5, Mileage Log+, and Day One. Any of these apps can be yours thanks to the iOS App Bundle.</p><p>Head to our Deals tab and you can choose which apps of the&nbsp;<a href="https://deals.maclife.com/ios_bundle" target="_blank">iOS App Bundle</a>&nbsp;you'd like. These apps are available for up to&nbsp;<a href="https://deals.maclife.com/ios_bundle" target="_blank">83% off</a>&nbsp;the retail price, and you can install just the ones you want so you don't have to pay for ones you won't use. It's a great offer for any iOS user, so&nbsp;<a href="https://deals.maclife.com/ios_bundle" target="_blank">grab this offer</a>&nbsp;today!</p><p style="text-align: center;"><a href="https://deals.maclife.com/ios_bundle" target="_blank"><img src="/files/u323895/buynow-maclife.png" width="123" height="38" /></a></p> http://www.maclife.com/article/news/deals_pick_apps_you_want_ios_app_bundle#comments News Deals sponsored Stack Social Wed, 16 Apr 2014 15:36:16 +0000 MacLife Staff 19760 at http://www.maclife.com Samsung Waited Until Death of Steve Jobs to Start Attacking Apple http://www.maclife.com/article/news/samsung_waited_until_death_steve_jobs_start_attacking_apple <!--paging_filter--><p><img src="/files/u220903/steve_jobs_1955-2011_620px.png" alt="Steve Jobs 1955-2011" width="620" height="300" /></p><p>It's said that all is fair in love and war, and apparently that extends to business as well, even if it means taking advantage of a competitor during one of the darkest moments in their corporate history.<br /><a href="http://appleinsider.com/articles/14/04/16/samsung-email-targeted-steve-jobs-death-as-our-best-opportunity-to-attack-iphone" target="_blank"><br />AppleInsider today reported</a> that even more internal memos have been drudged up in the ongoing Apple v. Samsung trial, and the latest communiqués paint a rather ugly picture of Samsung executives in the wake of former Apple CEO Steve Jobs' death.<br /><br />In early October, 2011, executives from Samsung Telecommunications America grappled with the implications of Apple's just-launched iPhone 4S and accompanying iOS 5 and how it would affect their own Galaxy S II smartphone. Because Apple was considered a large customer of the parent company's components, the Korean manufacturer avoided directly attacking Cupertino as part of its marketing strategy.<br /><br />That is, until October 5, when Apple co-founder Steve Jobs passed away.<br /><br />According to emails presented this week as part of the current Apple v. Samsung patent tussle, Samsung vice president Michael Pennington suggested a change in strategy only days after Jobs' death, which the executive claims had "unintended" positive benefits for Cupertino.<br /><br />"Unfortunately, Steve Job's [sic] passing has led to a huge wave of press coverage of Apple's and iPhone's 'superiority,' all created by the 'passionate, tireless, perfectionist...'" Pennington wrote. "What consumer wouldn't feel great about purchasing a device developed by such a person.<br /><br />"Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone," Pennington concluded.<br /><br />The recommendation was taken to heart by Samsung chief marketing officer Todd Pendleton, who initiated a plan to go "head to head with iPhone 4S" with "a very aggressive strategy" during the 2011 holiday season.<br /><br />"In the process we will demystify the perceived Apple advantage (ecosystem/services) by showing how consumers can easily switch to Android and have more personalization/more choice by being part of the Samsung ecosystem," Pendleton added.<br /><br />Although this new evidence may not do much to support Apple's claims that Samsung copied the look and feel of the iPhone, it certainly portrays the Korean manufacturer as an overly aggressive competitor with little regard for one of their biggest clients.<br /><br /><em>Follow this article’s author, <a href="http://twitter.com/JRBTempe" target="_blank">J.R. Bookwalter on Twitter</a></em></p><p>&nbsp;</p> http://www.maclife.com/article/news/samsung_waited_until_death_steve_jobs_start_attacking_apple#comments News Apple Inc. Apple v. Samsung executives internal memos iPhone iPhone 4S marketing Samsung Samsung Galaxy S II Steve Jobs Wed, 16 Apr 2014 13:17:53 +0000 J.R. Bookwalter 19759 at http://www.maclife.com