Think the iPhone is the best platform for mobile advertising? Think again. According to mobile ad network Mobclix, statistics show that despite the relatively smaller market the iPad is a more lucrative marketing platform than the iPhone. Their studies point out that the eCPM, or effective cost per thousand impressions, of iPad apps is about five times higher than for iPhone apps. It’s a number calculated by dividing an advertisers total earnings from an ad by the total number of impressions in thousands.
Just a few short years ago, most folks would have laughed if you had told them that Apple would be sitting so pretty in 2010. Despite consistent upward growth with their Macs and iPods, few could have seen the approach of the iPhone and now iPad, which at least one analyst seems to think has put Cupertino at the top of the PC industry heap.
My oh my, it's been a huge week for iPhone and iPad jailbreaking, hasn't it?
On Monday, word came down from the Library of Congress that Jailbreaking your iPhone (or any mobile handset) for the purpose of providing a carrier unlock or to purchase software from any App Store you darn well please has become 100% no grey-area legal. Today, those inclined to tinker with their iPhones and iPads were provided with another gift: a browser-based hack that will jailbreak just about any hardware rocking iOS.
It was the week to fight zombies, the week to jailbreak your iPhone, the week to kick iOS 4 to the curb for 3G owners. Holy cow, it sounds like a week of revolutions, or as things go lately when we're talking Apple, just another week of thrills, chills, and bellyaches. How did the Mac|Life staff handle it all, barricaded in the office, fighting off the brain hungry hordes? Not too shabby, we have to say. Now if you'll excuse us, we have to reload.
It was inevitably going to happen, and now that your friends and neighbors are walking around looking to sink their rotting teeth into some braiiiiiins you have to get out of here. Wait, what are you reading this for? Run away!
(Actually, keep reading, otherwise you'll never know how to utilize all those Apple products you hoarded into your bag to help save your life.)
Well, whether we like it or not, the numbers are in. The folks behind Mytype, a personality-typing application for Facebook (and we all know how accurate those can be,) claims to have the scuttlebutt about iPad users. We are, according to a recent survey of 20,000 individuals conducted, pretty terrible people. According to the survey results, if you own an iPad, you're pretty much the Devil.
If publishers were looking to Apple and the iPad to save the dying print industry, they probably realize now there are a few roadblocks to deal with along the way. One of them is Apple themselves, who is thus far refusing to allow publishers to sell magazine subscriptions within their applications.
Today’s Game Time is a short one, as all gamers should be playing StarCraft II: Wings of Liberty. But between Zerg rushes and Firebat flamewars, we’ve got you covered with some seriously fun games. This week we’ve got Zombies, Aliens, and Governments.
While iOS hackers scored a legal victory with Monday’s ruling by the Copyright Office of the U.S. Library of Congress that jailbreaking and unlocking is technically legal, Apple is still not down with it. We know… like you’re surprised, right?
Could it be true? Has Apple slain the iPad's competition before they even get a chance to launch an assault on Cupertino's market-leading tablet? A reliable pundit thinks so, and he's based his views on--get ready for it--the facts on hand!