Apple knows that your favorite check out line at the grocery store is the Express Lane, which is why they've added their own. While it's not the same as making sure you've got 15 items of less in your basket, it does up the ante in customer service, making sure that faithful buyers are tended to very carefully.
With iOS 4.1, Apple released a completely new social gaming platform for the iPhone, iPod touch and in November, the iPad called Game Center. Game Center is the mobile equivalent of Nintendo’s Wii Network Play, Xbox Live, or Playstation Network. When you download games that have been designed to support Game Center, you can interact with leaderboards, special per-game achievements, and even multiplayer support complete with VoIP.
Ask anyone in marketing and they'll tell you that branding is everything. Finding the right name for your product can mean the difference between raging fiscal success and utter financial failure for developers. There there are few companies on the planet that understand this better than Apple. The Cupertino-based company has one of the most recognizable brands in the world. Don't believe us? Flash a photo of their iconic fruit logo anywhere in the developed world and watch people's eyes light up like a pair of iPod nanos.
OK, that was a terrible simile, but you get the idea.
With the success Apple has enjoyed in getting the name of their products 'just so,' not to mention the trials and tribulations the company has undergone to secure the rights to those names, it's great to see that Apple's taking a stand against name-squatters in the iTunes App Store.
Well, once again, it was kind of slow iPhone news week, as iPods iPods iPods were all the rage (Marcia, Marcia, Marcia!), but it's not like no one was talking about it, especially with the new SDK rules that rolled out. Flash on the iPhone? Well, not really, but sorta yeah, if you count apps made in Flash being legit all over again. Thanks, FTC!
Is it a case of creativity? Perhaps. Or is it more that the crew at Microsoft have way too much time on their hands? Maybe. Either way, Redmond and Co. decided to live up the Windows Phone 7 reaching RTM status by actually throwing a funeral complete with procession for the iPhone and the Blackberry.
Lately we've been playing a lot of Team Fortress 2 on Frag the Editor Friday. Okay, it's really all we've been playing. This week we're going to mix it up and have the editors playing different games, giving our readers the opportunity to play against us without having to delve into the face-shooting world of FPS.
So pick an editor and get ready to battle:
Roberto Baldwin & Nic Vargus - Steam - Team Fortress 2 - Mac|Life Steam Group - Join the group chat room to be invited to the game.
Ray Aguilera - Enigmo - Game Center & Strategery- Username: raguilera - Will announce on his Twitter feed when he's ready for another game.
Susie Ochs - Words with Friends & Strategery - Will be accepting new games over the weekend - Username: sfsooz
Florence Ion - Cro Mag Rally - Game Center - Username: Ohthatflo - Will announce on her Twitter feed when she's ready for another game.
They say that home is where the heart is. So then, if your heart isn't in your home, where is it? Sure, decorating a home is a pricey endeavor, not to mention a stressful one. But when all is said and done, a house that fits your style will only make you feel more comfortable. So, take out those tools, put on your overalls, and use these apps to help you turn your home (or in this editor's case, small studio apartment) into the dwelling of your dreams.
If you're considering the purchase of an iPhone 4 in the next few weeks, we've got some news that might make you want to hustle to your nearest Apple or AT&T Store. The Apple iPhone 4 Case Program is winding down at the end of the month. That's right: on September 30, the "antenna gate" free case extravaganza will be no more. For those of you who missed out on all of the action this past summer, Apple launched the iPhone 4 Case Program in response to media and consumer furor over alleged reception problems arising from the iPhone 4's integrated antenna design. When the handset was held in a particular manner known as the "Death Grip", many users reported significant signal loss. Apple's solution to this was to offer free cases to iPhone 4 users.
If you're like a most of the Mac|Life staff, you have more than one email address. If you're on Game Center, your main email address might not be the one you have attached to your Game Center account. Here's how to add all of your email addresses to Game Center so you don't miss an invitation from your game playing friendship.
GV Mobile, the unofficial Google Voice application, may actually make it back to the App Store after all. After the GV Mobile application was pulled by Apple almost 2 years ago, along with the Official Google Voice application (which never made it past the approval process), many Google Voice users wondered if they would ever see the Google Voice functionality in an app on their iOS devices. But a recent tweet by GV Mobile application developer, Sean Kovacs, revealed that Apple has finally broken their silence about Google Voice on the App Store.