Some analysts claim that the market for mobile device advertising will reach $2.5 billion this year. However, this is one market where Apple may be losing ground.
Apple rolled out iAd a year ago and some big companies paid at least one million dollars to get their ads on iOS devices. But several of these companies are no longer using the advertising service, and have taken their business elsewhere. Now, Apple is getting aggressive with the pricing and reduced the cost to launch an iAd campaign by 70 percent from its original seven figure tag.
I've always had tremendous respect for the blind. While many cope with this disability every day, I can't even imagine not being able to see where I'm going or play most videogames. Indie developer Ananse Productions won't be able to assist the former, but they could with the latter. Their recent iOS puzzler, Stem Stumper was built from the ground up to be accessible to the vision impaired.
Ever wonder exactly how many downloads Apple is serving up from the App Store each and every day? While we can’t tell you those exact numbers, the company has issued a press release on Thursday touting a few new figures, including that the virtual storefront has now served up more than 15 billion downloads.
Part of every stereotypical tourist vacation is planning out itineraries, which generally can require a lot of time and research, and possibly cash spent on guidebooks to exotic locales. SpotWorld aims to take all -- or at least most -- of the hassle of planning expeditions by compiling all the information you need into a combo GPS, hotspot guide, encyclopedia, and light community networking app.
Summer's here, it's getting beautiful out and that can mean only one thing: heading out to catch live entertainment.
With that in mind, Mac|Life would like to present its first ever Summer Concert App Round Up, wherein we look at some of the iOS apps that are out there for finding local venues and/or their assorted tickets, give them the thumbs up or thumbs down and let you know what rocks and what definitively does not rock...
Because it's summer. And it's important to rock out in the summer.
According to the latest research from Nielsen, we smartphone owners goof off with our devices more than anything else. It really is all about the games. Games are used more than any other app, even more than checking the weather, news, Facebook or Twitter.
The Neverhood was hardly Doom when it came to popularity when it released way back in 1996, but this adventure game was (and still is) extremely unique. That's thanks in large part to the fact that its graphics are 100% claymation.
Long before cloud storage was a thing, there was flickr, an online place to store and share photos. You'd go on vacation, take a bunch of snaps, then move them to your hard drive, then on to flickr.com. But more and more we take photos with our iOS devices, so what about those pictures? Can we marry iOS's mobility with flickr's storage and sharing?
Let’s face it: We’re all looking for ways to spice up mundane photos, otherwise apps such as Instagram wouldn’t have explosive growth. If your interests lean more toward comic books, a new universal app has just hit the store that could very well swoop in and save the day for your tired old snapshots.
The history of jailbreaking on the iPhone is a long and complicated one, but twice in the past the hackers have been able to make it a one-tap affair courtesy of a website called JailbreakMe.com. Now make that three times, because iOS 4.3.x devices can now make the magic happen, even on an iPad 2.