In the May issue of Mac|Life, we interviewed Leander Kahney, managing editor of Wired News, contributer to the Cult of Mac blog, and author of the new book Inside Steve’s Brain (Portfolio, $23.95). The book, in bookstores now, is part management theory text, part history of Apple and technology, and part Steve Jobs biography—a lively, enthralling look into the people and processes behind the success of Apple, and a glimpse into the motivations and passions of the man who guides and controls the company like no other CEO in business today. We spoke with Kahney to peek inside his brain and find out what it was like to write about the biggest personality in the computer industry. Here’s the full transcript.
After dangling one of the world’s coolest gadgets in front of attendees at the 2007 San Francisco Mac Expo for the better part of two hours, Steve Jobs broke thousands of hearts by setting iPhone’s release date a few seasons down the road: “We’re announcing it today because with products like this we gotta go and get FCC approval, which takes a few months. We thought it would be better if we introduced this rather than ask the FCC to introduce it for us.”