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When Steve Jobs introduced the iPhone in his January 9, 2007, keynote address, he called it “a widescreen iPod, mobile phone, and Internet communicator.” And it was. Later in the speech, he explained that it ran a version of Mac OS X, designed for “desktop-class applications.” And it did—but the iPhone only used the applications that Apple chose to build into its firmware. Developers could only write apps to run in the Web browser, or be installed on hacked, or jailbroken, iPhones.








