Have you noticed that every other tweet or posting on Facebook seems to be a link to another video that someone would like you to watch? And what about all those YouTube channels you subscribe to? You can hardly keep track of it all. Thankfully, Frequency’s trying to make your life easier by gathering all these clips (and a lot more beyond those) in one location.

Before iCloud commits our DVDs to a life of protecting tabletops from tasty beverages, DVD Ripper HD aims to help us shift their contents to our hard drives to mix with our purchases from iTunes. The app provides numerous options to convert the content of your DVDs to formats compatible with popular devices, including the iPhone, iPad, iPod, Apple TV, and many others. Advanced features include the option to trim the original movie to a smaller section before it’s ripped and also to adjust the aspect ratio.

If there's a central rule of marketing, it's this: create hype. Make your product seem sexy, useful, interesting, central to the way customers want to live their lives.

Some products actually live up to this. Others, like Shufflr, live up to their stated function but sort of make you wonder why you downloaded it in the first place.

Apple’s new Final Cut Pro X is certainly testing the patience and loyalty of one small but extremely vocal group of fans: professional video editors, who are up in arms over this completely reimagined post-production application. But will other users also break out torches and pitchforks to storm One Infinite Loop?