Forums | MacLife

No magazine today either so I mailed them again...

wojosG5 wrote:

Was the Publisher for MacAddict, always Future US, Inc. ?

What was wrong with offering Mac|Life for new subscriptions, and still offer MacAddict magazine with it's subscribers.

I'll bet, it's all about MacAddict and the monthly CD, that Future US wanted to do away with. And only have to offer on-line downloads instead of a CD.

I think they should of named the new rag, MacAddict|Life and offered it in a reader poll, for any name change.

The new Mac|Life, is really slick looking, almost Madison Avenue slick, but then it's only San Francisco, slick ! The MacAddict had class of it's own, the new people on staff did not see.
I'll miss the MacAddict and the CD's each month, I renewed for two years, and even had a gift subscription sent too, don't count on me next time.

1) Yes, Future was the publisher.
2) Yeeeeaaaahhhh, make two magazines. Did you not notice that the same people that were making MacAddict are making the new mag, along with a few new people? Do you really think it would be that easy to make two magazines every month with the same resources or are you trying to make a point in some way that you don't think people would have subscribed to the new mag if they had a choice between it and MacAddict? Over the short term perhaps but Mac|Life would surpass MacAddict over the long term anyway.
3) I'll bet the decision had nothing to do with the CDs. They could have simply extended current MacAddict subscriptions if they wanted to get rid of the CD.
4) Reader Poll for selecting the new name??? Have you seen some of the posts in here? There would have been some wild choices.

Later, Frank

wojosG5 wrote:

Was the Publisher for MacAddict, always Future US, Inc. ?

Same company, but it's been through a couple of name changes. When MacAddict was first launched (Sep/96), the company was named Imagine Publishing.  Sometime in the early 00's (forgive my flagging memory), it was changed to Future Network USA (our parent company, in the UK, is named Future); more recently, that was streamlined to Future US. Clear as mud, eh?

wojosG5 wrote:

What was wrong with offering Mac|Life for new subscriptions, and still offer MacAddict magazine with it's subscribers.

Easy: If the current staff had to create two mags a month, their heads would explode.  Hmmm.. Roman has a pretty big head; I don't want to be around when it goes off.

wojosG5 wrote:

I'll bet, it's all about MacAddict and the monthly CD, that Future US wanted to do away with. And only have to offer on-line downloads instead of a CD.

Nope.  That was waaaaaay down the list of reasons to change -- and besides, we're now $5.99 on the newsstand, so the CD-producing cost is offset by the lower price.

wojosG5 wrote:

I think they should of named the new rag, MacAddict|Life and offered it in a reader poll, for any name change.

Not to diss anyone here -- and I really mean that -- but there's something to be said for letting people who have a specific area of expertise take care of matters in that area of expertise.  After all, look what letting an amateur like Dubya take charge of an army has resulted in.  (Sorry, couldn't resist...)

wojosG5 wrote:

I'll miss the MacAddict and the CD's each month, I renewed for two years, and even had a gift subscription sent too, don't count on me next time.

All I can say is give us a chance -- and if you don't like Mac|Life after a few issues .. well ... it's a free country (currently, at least ).

Rik wrote:

wojosG5 wrote:

I think they should of named the new rag, MacAddict|Life and offered it in a reader poll, for any name change.

Not to diss anyone here -- and I really mean that -- but there's something to be said for letting people who have a specific area of expertise take care of matters in that area of expertise.  After all, look what letting an amateur like Dubya take charge of an army has resulted in.  (Sorry, couldn't resist...)

I was trying to come up with a good way to put that in my response. Your analogy is spot on! LMAO.

Frank

MacAddict's style was and will always be a fond memory as it pertained to my ever-evolving computing experience.  Those of us from Rik's era have been down this path of publishing change before and we eventually came through it un-scarred in the long run.  I'm talking about watching mags like Apple InCider/A+ , Nibble, GS + , ][Alive, MacUser, etc... come & go.  While we watched at in horror as the things we held near and dear to our hearts seemingly go away, we moved onward to find still something else to get involved in with this ever changing and refreshing love of computers in our lives.  Do I miss my Apple][, Laser 128EX, ][GS, Amiga 1000, LC III, Centris, 7500, Beige G3 Tower?  Sometimes it's fun to think about those days, but I've learned to move on and try new and different things. And no matter how hard I try to stay on top of the latest things to come along, it seems like a never ending learning curve.  But, I'll get by!

I truely hope that not ALL of the irreverence will leave Mac|Life, else it become a stogy MacWorld clone.  I too will miss the cd (no dsl in my area) but if I really just gotta have something, I'll get it from my friends who do have faster speeds.  However, the staff videos were a hoot! (It's A Wonderful Mac) was a true classic and I shall miss them.

So, bring it on Mac|Life... I'll be here waiting to check you out.

P.S. - don't make the pages too glossy, the glare can be aggravating.  Best Wishes To You!  And Max, I know you'll sneak your 2 cents in somewhere every blue moon or so right?  Some cartoon characters never die, their ink just fades. Peace.

Got it! I finally got my issue #1 yesterday and almost emidiately I checked out that FileMaker add/review that so many has talked about. I must admit that the first impression was that it was a review but then at closer inspection there are a few things that doesn't match to make it a genuine review - at least not in Mac|Life. There's the "Advertising supplement" at top of the pages, there's the "MacAddict editors choice" badge and the whole piece feels like it was taken right out of MacAddict (colors, type, space etc).

Now about Mac|Life. After have read two issues I must say that though I sort of like it there's a few things I really wonder about. For starters all those wide black borders, whats the thing with them? Did something/someone die during the making of the layout for this magazine?

Whats with all the <<< and >>> ? Sometimes you use them to point something out and sometimes you use them just for decoration. Like in the poll results where you use them as pointers but where it makes it very easy to misunderstand the results with statements such as ">45%". Does this mean "more than 45%" or does it mean 45%?

Sometimes you use the |< to mark the ending of an article/review and sometimes you don't.

Keep up the good work and keep evolving Mac|Life into a better magazine.

Orion wrote:

-The layout on most of the pages is terrible.  Some of the sections look like you cut up the text and pictures and threw them at the page.  :

I agree. The whole thing looks like one big ransom note. I've picked it up and leafed through it a few times....but I haven't actually *read* any of it. It's an absolute cacophony of text and images.

best reagrds,
Jon

I guess it's like Photoshop, Illustrator and Quark. Change a few key commands and call it an upgrade. Change for the sake of change. Something we all have to live with regardless of how it looks and feels.