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#1 2007-05-29 4:12 pm

tonester
Member
From: UK
Registered: 2004-07-01
Posts: 231

Chrome Effect on logos / flat areas

I have a client who has their logo on their building and its Chrome.

I have produced a brushed steel effect here:
http://img119.imageshack.us/img119/839/ … ogozy1.jpg

What they really want is a flat Chrome effect. I used ALien Skin Eye Candy 5 for the Brushed metal effect.


does anyone know if there's a good chrome filter, something that will produce a flat chrome effect?

TIA

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#2 2007-05-29 5:44 pm

Aqua OS X
Shark Sandwich
From: Oakland, CA
Registered: 2000-06-05
Posts: 12669

Re: Chrome Effect on logos / flat areas

Honestly, I would first try to talk that client out of a pseudo-chrome logo. Or, at the very least, I would talk them into a chrome logo as well as a one or two color logo. Stuff like this costs more to print and it looks bad when it's on something like fax.

That said, can you link us to an example of something you would like to replicate?

In my humble opinion, photoshop and filters are the wrong way to go about this. Most seasoned designers would agree that those things are logo graphics no-no's.

I would do this in Illustrator so you have something that is scalable and editable for future use. Moreover, I would illustrate the chrome effect by hand using a combination of gradients and layers.

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#3 2007-05-29 8:25 pm

chipper
Member
From: Abroad
Registered: 2001-08-29
Posts: 251
Website

Re: Chrome Effect on logos / flat areas

Yeah, what Aqua said.

At the very least, you could have the "brushed metal" version of the logo for full color applications, and a simple black and white logo for things like faxes. It could be a black box the same size as the brushed metal box that you have already, with the client name reversed out.

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#4 2007-05-29 10:11 pm

MB38
Moderatee
From: Orange County, CA
Registered: 2002-05-18
Posts: 4027
Website

Re: Chrome Effect on logos / flat areas

If they do insist on chrome, it's the sort of effect that generally looks better if you do it by hand rather than using plugins.  More control can help in these cases.


"Overall, the results are pretty clear: Mac users might not actually be smarter than PC users, but they certainly use better English and a larger vocabulary to express more complex thinking."

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#5 2007-05-30 3:43 am

Jonski
System Lord
From: Parts Unknown
Registered: 2005-02-22
Posts: 768

Re: Chrome Effect on logos / flat areas

There's plenty of ways to achieve a chrome look in Photoshop without using a third party filter. One common way is to use a gradient and then mess around with the curves adjustments.

But it's not going to look great on a flat area like on that logo. Plus, a company called Blacksmiths somehow doesn't shout 'chrome' to me.
But what do I know? shrug

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#6 2007-05-30 3:56 am

tonester
Member
From: UK
Registered: 2004-07-01
Posts: 231

Re: Chrome Effect on logos / flat areas

HI, I know what you are all saying. TO be honest, they only want it right-now on the web.  They currently have it in Foil Block on their letterheads but they do have it as a chrome mirrored sheet on their building.

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#7 2007-05-30 8:14 am

user
Your plastic pal who's fun to be with
From: I'm not getting you down, am I
Registered: 2001-10-15
Posts: 16027

Re: Chrome Effect on logos / flat areas

Do it in Illustrator and export a jpg for the web. If you think they will want you to repurpose it later, you will be VERY glad you did.


Aw, he's no fun, he fell right over.

Unless you become as little children, there's no way you will believe this crap.

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#8 2007-05-30 8:27 am

tonester
Member
From: UK
Registered: 2004-07-01
Posts: 231

Re: Chrome Effect on logos / flat areas

very true.  thanks very much

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