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#1 2008-06-24 2:23 am

Bat
The Man From Larrabee
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 23314

'How the iPhone puts a bomb under mobile networks'

Well. This is news to me.

If you think everything that could have been written about the iPhone already has been written, prepare to be surprised. One vital aspect of Apple's strategy has been overlooked - with multi-billion consequences for complacent network operators.

Over at Telco 2.0, the blog of analysts STL Partners, we learn that networks who partner with Apple must install Apple gear at the data centre to support its services - specifically, the Push Notification service that wakes up the Jesus Phone. Forget the revenues from sales of extra server gear - the key point is that Apple now sits in the middle of the data stream, capturing the customer's data. The analyst outfit describes the iPhone as a potential "poison" for the networks.

STL wrote this week:

"Apple can data mine the application message stream — and it’s been a telco’s dream for years to mediate such flows."

Nokia sell two out of every five mobile phones in the world, and they've ruled the roost for a decade now. But they've failed to convert that market clout into mobile data revenue - for themselves, or the operators. When you discount application-specific services such as RIM's Blackberry Connect and new music services such as Omnifone's MusicStation, mobile data use is negligible.

Because the iPhone makes mobile browsing more of a pleasure than a pain, for the first time, this is changing. And because de facto standards are defined where the people are, this means Apple, not one of the traditional incumbents, could call the shots. Or as the STL boys put it:

"... it doesn’t take massive market share (stimulated by the new low price point) for the iPhone to de facto become the mobile web."

So, sorry, Nokia and Microsoft - you may have turned out to be the Osborne and the Altair of the 21st Century.

And bang go the commercial prospects of turning the bitstream into money:

"You don’t have to be too bright to realise that one of the most likely things to be pushed to a phone in future is an advert, mediated again by Apple," they add.

links and more


Cogito ergo pwnum.

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#2 2008-06-24 7:44 am

ukimalefu
On a mission
From: time loop
Registered: 2002-09-09
Posts: 8024
Website

Re: 'How the iPhone puts a bomb under mobile networks'

twisted

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#3 2008-06-24 7:52 am

reece_james
TheLAD
From: Wollongong, Australia.
Registered: 2001-12-01
Posts: 3784
Website

Re: 'How the iPhone puts a bomb under mobile networks'

Sounds like the plot of Deus Ex. Steve Jobs stepping in place of Bob Page of course.


Reece [/IMHO]
"All posts on the internet are postfixed by an invisible 'IMHO'", tito
Intel iMac CD 1.83Ghz, 2GB RAM, 17" + 20", 1160GB HD, 10.5.2.
MacBook CD 1.83Ghz, 2GB RAM, 60GB HD, 10.5.2.

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#4 2008-06-24 8:39 am

user
Your plastic pal who's fun to be with
From: I'm not getting you down, am I
Registered: 2001-10-15
Posts: 13985

Re: 'How the iPhone puts a bomb under mobile networks'

Hope Steve's got plenty of Grays protecting his service consoles.


Aw, he's no fun, he fell right over.

Dry me, brother!

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#5 2008-06-24 9:00 am

nayrk
User Error
From: Outland
Registered: 2004-05-01
Posts: 594

Re: 'How the iPhone puts a bomb under mobile networks'

honestly I'm not sure what to do with/make of this news.


Roses are red
Violets are blue
I'm a schizophrenic
And so am I

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#6 2008-06-24 10:34 am

LukeLucas
has his head in a cannon
From: Montgomery, AL, USA
Registered: 2002-08-28
Posts: 3078
Website

Re: 'How the iPhone puts a bomb under mobile networks'

nayrk wrote:

honestly I'm not sure what to do with/make of this news.


suck it, trebek.

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#7 2008-06-24 10:46 am

ScifiterX
エロ仙人
Moderator
From: NW Palm Bay, Florida
Registered: 2000-02-10
Posts: 15182
Website

Re: 'How the iPhone puts a bomb under mobile networks'

user wrote:

Hope Steve's got plenty of Grays protecting his service consoles.

Yeah and they are ready to bring the hammer down

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#8 2008-06-24 10:55 am

pottymouth
Uncreative
Moderator
From: JP, MA
Registered: 2002-02-06
Posts: 16971
Website

Re: 'How the iPhone puts a bomb under mobile networks'

LukeLucas wrote:

nayrk wrote:

honestly I'm not sure what to do with/make of this news.

I just find it hard to believe that Apple is forcing the providers to buy additional hardware to support push notification on the iPhone. That just seems....weird.

Forcing upgrades to support visual voicemail seems logical. I mean, why was there ever NOT visible voicemail? But the whole push thing is really old tech, no?

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#9 2008-06-25 2:44 am

reece_james
TheLAD
From: Wollongong, Australia.
Registered: 2001-12-01
Posts: 3784
Website

Re: 'How the iPhone puts a bomb under mobile networks'

ScifiterX wrote:

user wrote:

Hope Steve's got plenty of Grays protecting his service consoles.

Yeah and they are ready to bring the hammer down

I love these forums. big_smile


Reece [/IMHO]
"All posts on the internet are postfixed by an invisible 'IMHO'", tito
Intel iMac CD 1.83Ghz, 2GB RAM, 17" + 20", 1160GB HD, 10.5.2.
MacBook CD 1.83Ghz, 2GB RAM, 60GB HD, 10.5.2.

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