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#1 2008-10-02 5:52 pm

Bat
Adult's Play
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 23982

Apple threatens to close iTunes

The music industry is a complex business.  At its head are the major labels, which control the distribution of the most popular tunes online and off.  Their never-ending hunger for a bigger slice of the revenue pie has taken many forms, from representative organization RIAA's ceaseless lawsuits, to the labels' demand of increased royalties.

The labels' dreams may come true when the Copyright Royalties Board (CRB) meets today.  The CRB is the U.S. judicial entity which was created by the Copyright Royalty and Distribution Reform Act of 2004 and governs everything from webcaster fees to the cuts labels receive on online music track sales.  The CRB already has gained a controversial reputation for enacting rate increases which may put small webcasters out of business.

Now as the CRB reconvenes to possibly enact increases to online track royalties, a threat from Apple has emerged -- raise rates, and Apple may pull the plug on iTunes.

http://www.dailytech.com/article.aspx?newsid=13111

Fast forward to the Brave New World, and you may expect to see the creator's value proportionately increase. Alas, the digital music companies are doing little to redress the balance - even though they can afford to. According to Fortune magazine, Apple threatened to close down its iTunes Music Store if the composer's share rose from nine cents per song to 15 cents per song. The threat was made in a submission to the US Copyright Royalty Board, the arbitrator which sets the rate for statutory licences.

Apple and the Digital Music Association had wanted to screw composers even harder: pushing for a reduction in the rate to 4.8 cents per track, or six per cent of "applicable revenues". Since Apple barely makes a profit on its iTunes store, that would be six per cent of bugger all being returned to the people who actually make the music.

Cheering them on are the major record labels.

"The record companies are in no mood to pay the proposed royalty increase out of their pockets," Fortune's Devin Leonard notes. They've pushed for a rate of eight per cent of wholesale revenues of music sales.

http://www.theregister.co.uk/2008/10/01 … es_threat/


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#2 2008-10-02 7:18 pm

Spaceman
Member
Registered: 2002-05-19
Posts: 1008
Website

Re: Apple threatens to close iTunes

Is it iPods they sell for very little profit so that people use the music store or the other way round?

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#3 2008-10-02 7:18 pm

Mr. T
Uses STOS implicitly
From: omnipresent
Registered: 2002-04-02
Posts: 3593

Re: Apple threatens to close iTunes

Apple's bluffing.  Pulling IMS would likely castrate iPod sales.  It would be profitable to run IMS at a loss, or raise track prices, if that's what it came down to.  The alternative would be corporate suicide.


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#4 2008-10-02 7:26 pm

mackerm
Jazz Hands!
From: Los Angeles, Estados Unidos
Registered: 1999-02-25
Posts: 2283
Website

Re: Apple threatens to close iTunes

Hooray, Apple won!
Apple defeats music rate hike

Now I can go back to not caring about something I didn't care about 5 minutes ago.

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#5 2008-10-02 7:44 pm

avkills
demyelinated brain matter
Registered: 2001-05-09
Posts: 6420

Re: Apple threatens to close iTunes

Sounds like the publishers hosed themselves by not taking enough profit in the first place from the recording companies.

-mark

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#6 2008-10-02 8:02 pm

Mr. T
Uses STOS implicitly
From: omnipresent
Registered: 2002-04-02
Posts: 3593

Re: Apple threatens to close iTunes

mackerm wrote:

Now I can go back to not caring about something I didn't care about 5 minutes ago.

EDIT: Oops, misread.

Last edited by Mr. T (2008-10-02 8:05 pm)


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#7 2008-10-02 10:25 pm

jgcampos
Member
Registered: 2000-05-05
Posts: 6640

Re: Apple threatens to close iTunes

Apple was bluffing for sure. Just imagine digital without iTunes... ugh! the chills!!


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A gift without a giver is not a gift.
"Intel Inside" is not a marketing ploy, it's a warning label.

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#8 2008-10-02 11:29 pm

SomeOneOrOther
Member
From: Ottawa, Ontario
Registered: 2004-01-05
Posts: 158

Re: Apple threatens to close iTunes

jgcampos wrote:

Apple was bluffing for sure. Just imagine digital without iTunes... ugh! the chills!!

Well, an iPod without iTunes is pretty much a paper weight, isn't it ?

SH

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#9 2008-10-02 11:31 pm

ScifiterX
エロ仙人
Moderator
From: NW Palm Bay, Florida
Registered: 2000-02-10
Posts: 15867
Website

Re: Apple threatens to close iTunes

Without iTunes, yes. Without the iTunes Store, not quite.

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#10 2008-10-02 11:48 pm

SomeOneOrOther
Member
From: Ottawa, Ontario
Registered: 2004-01-05
Posts: 158

Re: Apple threatens to close iTunes

ScifiterX wrote:

Without iTunes, yes. Without the iTunes Store, not quite.

Ah yes, good point !
SH

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#11 2008-10-03 3:41 am

Bat
Adult's Play
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 23982

Re: Apple threatens to close iTunes

SomeOneOrOther wrote:

ScifiterX wrote:

Without iTunes, yes. Without the iTunes Store, not quite.

Ah yes, good point !
SH

No other solution ties you into the all-Apple iLifestyle, tho.

If folks went to, say, Amazon for their their music (DRM-free, at that), it would weaken the "Apple - the hub of your digital iLife" idea.

It was for sure a bluff. Too bad it worked; the money is in the iPod sales and 'hub' concept. Apple'd still've make money hand over fist, and the artists would've started getting more for their work.


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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