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#151 2009-04-14 11:22 am

Kool-Aid Guzzler
Member
Registered: 2005-04-19
Posts: 90

Re: Apple's 'More For Less' Strategy

Mr. T wrote:

Kool-Aid Guzzler wrote:

I like the fewer choices and limited upgrade options - it makes everything Mac simpler and makes me feel like Apple has taken responsibility for getting it right out of the gate for my needs.

Apple is PERFECT for you.

Ok - so there is obviously a sweet spot market for what Apple is doing.  Now all that's left to do is understand the size and validity of that market through good market research.  How much of that have you done?

Even better than market research would be for a company implement a strategy with a razor-sharp focus on that market, and get actual data on that companies performance.  How has Apple been doing since implementing this strategy?

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#152 2009-04-14 8:53 pm

Bat
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From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Apple's 'More For Less' Strategy

robco wrote:

gd wrote:

Have you seen some of the boxes for PC game titles; some, but not all, have the minimum Mac requirements. Though I really don't care since all I ever play on my Mac is the Halo trial (the only thing I actually like from MS) and some emulators for N64, NES and Game Boy games. Those old games really are more entertaining than some of the current titles. Makes me sad for my PS3 since I haven't used it in months.

Few people want to play on minspec. You're speaking of average folks who would be happy playing at 10x7 and/or with medium settings. Gamers want to play at full 30" rez (even if they don't have a display that large) with all the options cranked, getting triple digit fps numbers.

I'd disagree on that point a bit, tho. With enough high-quality antialiasing and texture filtering (beyond what consoles use, for the most part), I've seen games look quite nice at 10x7, tho that was on my 19" NEC CRT, and nowadays the window on an LCD might be too small to satisfy... also I've never needed triple digit framerates. Halo PC at 70 f/s most of the time was very nice, and something to go after, but I put image quality even higher except perhaps in multiplayer. 60+ is nice today, but less will do, and upgrades will make it better for those who wait, and it's sweet, as long as you have games with replay value. I've played Halo at various framerates and rezzes on multiple platforms, and each improvement was just that- better. And I'll play any of them on the 'Box, but I really live by m/kb control.

(In passing, Halo PC/Mac is over 5 years old now. Most any machine will play either. H2 came out [stupidly, needlessly] for Vista [only] 2 years ago, and 3 will apparently wait for 7. Perhaps it really needs DX10.1/11 hardware tesselation. The likelihood of OSX ports of either is miniscule.)


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#153 2009-04-14 11:23 pm

Mr. T
Best of both worlds
From: omnipresent
Registered: 2002-04-02
Posts: 4214

Re: Apple's 'More For Less' Strategy

Kool-Aid Guzzler wrote:

How much of that have you done?

Too much...  I don't really want to go there, again.

How has Apple been doing since implementing this strategy?

Great, but sub-optimal, in my opinion.  My opinion is formed from research; however I will not defend it (as unfair as that may seem).


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#154 2009-04-15 1:20 am

Mr. T
Best of both worlds
From: omnipresent
Registered: 2002-04-02
Posts: 4214

Re: Apple's 'More For Less' Strategy

robco wrote:

Few people want to play on minspec. You're speaking of average folks who would be happy playing at 10x7 and/or with medium settings. Gamers want to play at full 30" rez (even if they don't have a display that large) with all the options cranked, getting triple digit fps numbers.

Actually, in a few of today's games, min-spec beats the 360.  Also, most folks have no concept of framerates.  My target framerate is around 35fps; console devs shoot for a similar target (sometimes lower).  But anyway, I play with the best settings that give me this fps (except in multiplayer).  No need for tripple-full-HD resolutions... What modern PC devs consider "medium" is substantially better than a 360.

To reiterate, THE VAST MAJORITY of PC gamers buy mid-range hardware.  Developers generally reserve the "High" designation for the current mid-range part.  Next year, what used to be called "high" is now considered medium.  The image quality is the same; only the name has changed.  Some more time passes, we get jealous over all the technical advances, and we buy new mid-range cards. That's pretty much how it works.  Your generalization is extremely far from reality.


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#155 2009-04-15 2:11 pm

Kool-Aid Guzzler
Member
Registered: 2005-04-19
Posts: 90

Re: Apple's 'More For Less' Strategy

Mr. T wrote:

Kool-Aid Guzzler wrote:

How much of that have you done?

Too much...  I don't really want to go there, again.

How has Apple been doing since implementing this strategy?

Great, but sub-optimal, in my opinion.  My opinion is formed from research; however I will not defend it (as unfair as that may seem).

I would bet that your own personal research pales in comparison to what Apple has done.  This is their livelihood, afterall.  I assume its only a hobby for you.

Sub-optimal is a cop-out statement, if you ask me.  You are expecting them to make a major move away from their strong focus on a specific niche that has worked, on the potential that they are maybe operating sub-optimal  now? That's a tenuous position at best.  And an easy one for you to be so brash about when you are arm-chair quarterbacking it.

If they tried it and failed, you can bet that the anti-capitalists would label such a move a "greedy" after the fact.  We publicly chastise companies now that took risks for more optimal performance after they failed and needed a bail out - isn't this behavior from Apple exactly what we want from corporations in this new world order?  Take less risks, so that you can't fail big.  Pity for you if it generates a sub-optimal product.  Welcome to the new world order.

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#156 2009-04-15 3:57 pm

Mr. T
Best of both worlds
From: omnipresent
Registered: 2002-04-02
Posts: 4214

Re: Apple's 'More For Less' Strategy

Kool-Aid Guzzler wrote:

I would bet that your own personal research pales in comparison to what Apple has done.

Perhaps so.  But in my opinion, Jobs (in particular) is motivated more by his vision than market research.  This works well, for the most part, but I believe there is room for improvement.  For example:  Jobs isn't even officially retired yet, and we already have variable pricing on iTunes.  Evidently, there are those within Apple who have access to the same research data, and have reached a conclusion based on that research that differs from Steve's. (shocking, isn't it?)

Take less risks, so that you can't fail big.

But Jobs has failed big on more than one occasion (the Cube was his brainchild; there's a laundry list of others).  Don't get me wrong, he's had some real winners, too (and these have been huge).  Nevertheless, any failed idea is considered sub-optimal, by definition.  Apple's current strategy is obviously working.  I just think it could work a bit better.  And I think that one day, in a post-Jobs Apple, we'll see a re-emergence of a tower.  If not, oh well..  I don't personally care one way or the other.

Last edited by Mr. T (2009-04-15 3:59 pm)


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#157 2009-04-15 5:55 pm

Kool-Aid Guzzler
Member
Registered: 2005-04-19
Posts: 90

Re: Apple's 'More For Less' Strategy

I have no doubts that you sentiments on jobs are correct.  His very passionate, razor sharp focus can be his biggest strength and biggest weakness.

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#158 2009-04-18 11:50 pm

Bat
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From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Apple's 'More For Less' Strategy

avkills wrote:

Apple's graphics card options for the Mac Pros are lame.  The rest is fine from what I see "most" people do with their computers.

-mark

Here's some workstation stuff for you...

"Eureka provides a vital link between simulation and analysis by allowing scientists to probe and interrogate their data in an interactive manner," says federal computer scientist Paul Fischer of the Argonne lab. "Since Eureka and Intrepid share a disk, there is no need to move data between machines. Eureka dramatically reduces the amount of time needed to create these hugely complex visualizations, while greatly boosting their quality."

The Intrepid supercomputer itself, ranked fifth on the latest Top 500 league table, is a half-petaflop machine able to perform up to 557 trillion floating-point operations in a second. It's used to model and simulate all kinds of fiendishly complicated stuff: currents in the liquid metal coolant of nuclear reactors, what goes on inside Type 1a supernovae, that style of thing.

The only difficulty is displaying the data properly, and that's where the Eureka GPU comes in. Eureka consists of multiple racks containing stacked "pizza boxes", each of which holds four NVIDIA QuadroPlex S4 GPUs. Eureka has 212 Quadros, and another 214 Xeon four-core processors as well. The whole thing together apparently offers "111 teraflops and more than 3.2 terabytes of RAM" in its own right.

US superputer nuke boffins puff mighty, arse-kicking GPU

Balance is good. Oh, and let's not forget

The Argonne boffins consider that their special visualization graphics unit will "enable breakthrough science" to be achieved using Intrepid. It would also be able, of course, to run <cripplingly resource-hungry game of your choice> with everything turned up to full.

Finally... a compy that can run 512 instances of Marathon: Resurrection, or even... Crysis. cool


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#159 2009-04-21 7:11 am

avkills
demyelinated brain matter
Registered: 2001-05-09
Posts: 7094

Re: Apple's 'More For Less' Strategy

nVidia just released the Quadro 4800 1.5GB card for the MacPro.  I'll go back to my cave now.  big_smile

-mark

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#160 2009-04-21 1:16 pm

Bat
Flawless Cowboy
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Apple's 'More For Less' Strategy

avkills wrote:

nVidia just released the Quadro 4800 1.5GB card for the MacPro.  I'll go back to my cave now.  big_smile

-mark

Not so fast. First we gotta rib Rob et al for saying Apple musta not sold more'n 5 or so, hence didn't offer any new workstation cards. Dunno how many times I gotta show he's off on the l33t grfx front afore he retires to his cave.

'K, you can get back to work now. smile


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#161 2009-04-21 7:36 pm

avkills
demyelinated brain matter
Registered: 2001-05-09
Posts: 7094

Re: Apple's 'More For Less' Strategy

Heh heh.  I am back out for some constant ribbing now!

-mark

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#162 2009-04-21 7:52 pm

Graphic Autist
Scumdog of the Universe
From: Antarctica
Registered: 2003-06-08
Posts: 1042
Website

Re: Apple's 'More For Less' Strategy

avkills wrote:

nVidia just released the Quadro 4800 1.5GB card for the MacPro.  I'll go back to my cave now.  big_smile

-mark

1800 bucks...and is it compatible with all Mac Pros, or just current?


Mac Pro 2.66 ghz Quad Core - 9 GB RAM - Mac OS X 10.6.2 & 10.5.8
MacBook Pro 2.4 ghz Intel Core 2 Duo - 4 GB RAM - Mac OS X 10.6.2
G4 MDD Dual 1.25 ghz - 2 GB RAM - Mac OS X 10.5.8

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#163 2009-04-21 9:43 pm

avkills
demyelinated brain matter
Registered: 2001-05-09
Posts: 7094

Re: Apple's 'More For Less' Strategy

Graphic Autist wrote:

avkills wrote:

nVidia just released the Quadro 4800 1.5GB card for the MacPro.  I'll go back to my cave now.  big_smile

-mark

1800 bucks...and is it compatible with all Mac Pros, or just current?

2008 and 2009 models only, probably because it needs PCIe 2.0.  It still kicks ass.  $1800 is better than the $3000 they used to cost. wink

-mark

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#164 2009-04-21 11:50 pm

Bat
Flawless Cowboy
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Apple's 'More For Less' Strategy

That card does seem a bit behind, tho. The memory bandwidth of ~75GB/sec is about half of the GTX 280, not much over half of the less-pricey 4890 at 121 with its GDDR5. Better than previously, but not top shelf.

I'm guessing without checking that it's not GT200-based.

Last edited by Bat (2009-04-21 11:50 pm)


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#165 2009-04-22 12:39 am

robco
Curmudgeon
From: Sodom
Registered: 2004-12-04
Posts: 7938
Website

Re: Apple's 'More For Less' Strategy


It is an odd thing, but every one who disappears is said to be seen at San Francisco. It must be a delightful city, and possess all the attractions of the next world.
- Oscar Wilde

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#166 2009-04-22 12:45 am

Bat
Flawless Cowboy
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Apple's 'More For Less' Strategy

No, you're not... but I've been aware of the Ars article since before you first cited it. This is a new card, and there will be new drivers that invalidate your citation.


...sorry. wink tongue

The parade is still on, and dry.


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#167 2009-04-22 12:51 am

robco
Curmudgeon
From: Sodom
Registered: 2004-12-04
Posts: 7938
Website

Re: Apple's 'More For Less' Strategy

We'll see when it's released and benchmarked. But workstation cards for the Mac are essentially redundant. The chipsets are rebadged - you get drivers geared more toward OpenGL performance and stability vs. DX and fps - something Apple does anyway. You can even hack the cards to run the workstation drivers with their consumer counterparts and save a lot of cash.

I wouldn't expect Apple to magically make much better drivers overnight...

In any case, it's probably easier for Apple to just let NV or AMD offer these higher end cards on their own rather than Apple offering them as CTO options since few people buy them.

Last edited by robco (2009-04-22 12:54 am)


It is an odd thing, but every one who disappears is said to be seen at San Francisco. It must be a delightful city, and possess all the attractions of the next world.
- Oscar Wilde

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#168 2009-04-22 12:57 am

Bat
Flawless Cowboy
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Apple's 'More For Less' Strategy

NV claims to be working with Apple on OpenCL. They have a release schedule, so don't be surprised to see the drivers leverage the OpenGL/CL implementation coming in Snow Leopard.

Gee, I gotta do alla gfrx thinking for ya. tongue


The retail upgrade market is always an iffier proposition with lower sales; that's why you hardly see retail cards anymore. I'd bet other than your edit assertion.

Last edited by Bat (2009-04-22 12:59 am)


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#169 2009-04-22 1:02 am

robco
Curmudgeon
From: Sodom
Registered: 2004-12-04
Posts: 7938
Website

Re: Apple's 'More For Less' Strategy

I thought both NV and AMD were a part of it, and Intel too. I'm sure they'll leverage OpenCL. But their main focus and bulk of dev resources will remain oriented toward Windows.

Also, workstation cards tend to be poor gaming cards, so the new Quadro is worthless anyway...


It is an odd thing, but every one who disappears is said to be seen at San Francisco. It must be a delightful city, and possess all the attractions of the next world.
- Oscar Wilde

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#170 2009-04-22 1:43 am

Bat
Flawless Cowboy
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: Apple's 'More For Less' Strategy

I didn't mention gaming, and Mark doesn't think it's worthless. I don't game on the Mac, so that's academic to me too.


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#171 2009-04-22 7:07 am

avkills
demyelinated brain matter
Registered: 2001-05-09
Posts: 7094

Re: Apple's 'More For Less' Strategy

The workstation class cards do a lot for 3D content creation, and post production in general.  All of the leading content creation apps leverage OpenGL for doing stuff; and when you are talking about manipulating textures that are huge, that 1.5GB gfx memory comes in real handy.

I am not saying I'll personally buy one -- but I will probably get at least one of them for work the next go around of upgrades and purchases.

I do like to play games, but I'd much rather have kick ass performance in Lightwave (soon to be LW Core), After Effects and Final Cut Pro.

-mark

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#172 2009-04-22 8:30 am

nayrk
User Error
From: Outland
Registered: 2004-05-01
Posts: 769

Re: Apple's 'More For Less' Strategy

avkills wrote:

The workstation class cards do a lot for 3D content creation, and post production in general.  All of the leading content creation apps leverage OpenGL for doing stuff; and when you are talking about manipulating textures that are huge, that 1.5GB gfx memory comes in real handy.

I am not saying I'll personally buy one -- but I will probably get at least one of them for work the next go around of upgrades and purchases.

I do like to play games, but I'd much rather have kick ass performance in Lightwave (soon to be LW Core), After Effects and Final Cut Pro.

-mark

Oh most definitely, but 1800 is around 650 out of any feasible budget I can come up with though. So maybe in 2yrs

Last edited by nayrk (2009-04-22 8:31 am)

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