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#1 2009-05-13 4:12 pm

Pariah
James Carville Fan..
From: Belly Of The Beast, Oklahoma!
Registered: 2001-05-24
Posts: 18399

ALERT:::::IMAX Scam

IMAX is near and dear to most geeks. The huge curved screen offers an immersion experience that nobody else can deliver.
IMAX is awesome....


Well, IMAX used to be awesome, but now:

A little investigating turned up the news that IMAX and some theaters have started marketing IMAX's new digital theater projection system as an IMAX-branded experience, despite it being nothing like what most people think of when they hear the word IMAX. It's difficult to see how that's not a deceptive and unfair business practice by IMAX and AMC -- especially when they're charging an extra $5 for it.

http://techdirt.com/articles/20090513/0150344862.shtml

The link has an illustration demonstrating how this new "IMAX" branded system is absolutely NOTHING like what you and I think of when we think of IMAX.

Tech Dirt saved me over $30 by alerting me to this scam as I had made plans to go see the new Star Trek at the IMAX near me this weekend. This sucks because I had been walking around with a Trek chubby imagining the grandeur of Star Trek on that magnificent IMAX screen.

Disappointed+++

Thought I would give y'all a heads up. sad


"and it's not surprising that they get bitter, they cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations."
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#2 2009-05-13 6:02 pm

avkills
demyelinated brain matter
Registered: 2001-05-09
Posts: 7094

Re: ALERT:::::IMAX Scam

Dirty improperly encoded Xvid quality is just fine for most people! wink

-mark

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#3 2009-05-13 6:16 pm

Pariah
James Carville Fan..
From: Belly Of The Beast, Oklahoma!
Registered: 2001-05-24
Posts: 18399

Re: ALERT:::::IMAX Scam

avkills wrote:

Dirty improperly encoded Xvid quality is just fine for most people! wink

-mark

link? big_smile


"and it's not surprising that they get bitter, they cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations."
Barack Obama

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#4 2009-05-13 6:44 pm

Mr. T
Best of both worlds
From: omnipresent
Registered: 2002-04-02
Posts: 4219

Re: ALERT:::::IMAX Scam

That's REALLY disappointing.  But what does the would-be IMAX offer that's worth an extra $5?


while (1) {fork();}

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#5 2009-05-13 7:34 pm

mackerm
Screw Benjamin Franklin
From: Los Angeles, Estados Unidos
Registered: 1999-02-25
Posts: 2474
Website

Re: ALERT:::::IMAX Scam

I'm frankly surprised that the IMAX company would allow its brand to be deprecated like this. They've gone to huge efforts to sell the virtues of their horizontal 70mm film projection system.

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#6 2009-05-13 7:39 pm

ukimalefu
4 8 15 16 23 42
Moderator
From: time loop
Registered: 2002-09-09
Posts: 9351
Website

Re: ALERT:::::IMAX Scam

mackerm wrote:

I'm frankly surprised that the IMAX company would allow its brand to be deprecated like this. They've gone to huge efforts to sell the virtues of their horizontal 70mm film projection system.

Yeah, even if it's still better than a normal movie, they should rename it. Something like IMAX Light.... IMAX mini.... I don't know, something else.

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#7 2009-05-13 7:42 pm

test
Member
From: Collingwood, Ont., CANADA
Registered: 2002-12-13
Posts: 5300

Re: ALERT:::::IMAX Scam

IMAX PRO?


Patience is a virtue of the weak for it makes them stand still long enough for the strong to crush them with ease.

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#8 2009-05-13 8:24 pm

avkills
demyelinated brain matter
Registered: 2001-05-09
Posts: 7094

Re: ALERT:::::IMAX Scam

IMAX half.

-mark

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#9 2009-05-13 8:44 pm

Mr. Happypants
Member
Registered: 2001-11-14
Posts: 1319

Re: ALERT:::::IMAX Scam

I dunno, I went to "Watchmen" at a Mini-Imax & it was worth the extra $5, to me at least. Now, I don't go to movies that often (hate the crowds, etc.) so maybe I'm impressed with any screen larger than my non-HD 32" Sony. Oh, I think this has enough pretty pictures and explanation too.

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#10 2009-05-13 8:50 pm

Mr. T
Best of both worlds
From: omnipresent
Registered: 2002-04-02
Posts: 4219

Re: ALERT:::::IMAX Scam

IMAX-LC


while (1) {fork();}

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#11 2009-05-13 9:44 pm

mackerm
Screw Benjamin Franklin
From: Los Angeles, Estados Unidos
Registered: 1999-02-25
Posts: 2474
Website

Re: ALERT:::::IMAX Scam

Mr. T wrote:

IMAX-LC

big_smile

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#12 2009-05-14 9:30 am

Mercury52
Card Guy
From: NY
Registered: 2004-08-24
Posts: 788

Re: ALERT:::::IMAX Scam

This explains the retrofitting process a bit more.

http://gizmodo.com/5250625/cineplexes-g … conspiracy

I felt slightly better after reading it, but as someone who has gone to real IMAX theaters for ages (I saw "To Fly" at the Air and Space Museum back in the day, up through The Dark Knight at Lincoln Square) I'm disappointed that IMAX is choosing not to distinguish between "true" IMAX and the smaller retrofitted theaters.

I agree with the Gizmodo article that it might be worth a small premium to know you're getting a larger-than-normal screen and a pretty immersive experience, instead of some dingy 30' screen.  However, people should pay this premium knowing full well what to expect.  As it stands, people think they're gonna be getting the real thing.

It's a shame to see that theater chains such as AMC wanted to call it "IMAX Digital" to help consumers tell the difference and be aware up-front, and that IMAX shot it down.

I'm lucky enough to be pretty close to a real IMAX theater.  I feel bad for those who aren't, and who go to one of these newer ones expecting the real thing, and not getting what they think they're paying for.

I think a lot of people would still pay extra to see it in the smaller theater, but I think they should be fully informed up-front.

EDIT - Woops, just noticed that the Giz link was posted a few posts above mine...

Last edited by Mercury52 (2009-05-14 9:31 am)


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#13 2009-05-14 12:16 pm

bratboy
laden with emotion
Royal Wombat
From: Austin, Texas
Registered: 2003-01-19
Posts: 34106

Re: ALERT:::::IMAX Scam

whatever happened to the omnimax?


"One thing we've learned is there's a difference between being disappointed and having madmen in authority."

                                                                   --Paul Krugman

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#14 2009-05-14 3:21 pm

Mr. Happypants
Member
Registered: 2001-11-14
Posts: 1319

Re: ALERT:::::IMAX Scam

Mercury52 wrote:

EDIT - Woops, just noticed that the Giz link was posted a few posts above mine...

Yeah, how about some freakin' credit!! tongue

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#15 2009-05-14 4:19 pm

Mercury52
Card Guy
From: NY
Registered: 2004-08-24
Posts: 788

Re: ALERT:::::IMAX Scam

Mr. Happypants wrote:

Mercury52 wrote:

EDIT - Woops, just noticed that the Giz link was posted a few posts above mine...

Yeah, how about some freakin' credit!! tongue

...by Mr. Happypants   wink


Why isn't anything raisin-flavored?

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#16 2009-05-15 2:09 am

mackerm
Screw Benjamin Franklin
From: Los Angeles, Estados Unidos
Registered: 1999-02-25
Posts: 2474
Website

Re: ALERT:::::IMAX Scam

After reading the Gizmodo article, I've devised a cheaper alternative to their theater retrofit. Rope off the seats in the back.

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#17 2009-05-18 3:47 am

MB38
Moderatee
From: Orange County, CA
Registered: 2002-05-18
Posts: 4027
Website

Re: ALERT:::::IMAX Scam

Yeah, I got burned by this.  The "Imax" theater by my house in Burbank is simply a 40' screen with a 2K Christie. 

Seeing a non-IMAX show on an IMAX screen?  Sure, occasionally.  Some movies play better on larger screens.  But 2K?  When I could be sitting a theater over watching a 4-perf anamorphic print for half the price?  SMD.

Last edited by MB38 (2009-05-18 3:49 am)


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#18 2009-05-18 1:03 pm

Some1
The flying moleman.
From: Montréal
Registered: 2003-05-17
Posts: 2700

Re: ALERT:::::IMAX Scam

The downtown Montreal megaplex has a real Imax screen, seeing Watchmen on that was quite something. But it's still an extra $5, and that's not peanuts when you already have to pay 12 to see the movie on a regular screen

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#19 2009-05-18 2:07 pm

dv
Negusa Negest
Moderator
From: Minneapolis, MN
Registered: 1999-08-30
Posts: 18089

Re: ALERT:::::IMAX Scam

Some1 wrote:

The downtown Montreal megaplex has a real Imax screen, seeing Watchmen on that was quite something. But it's still an extra $5, and that's not peanuts when you already have to pay 12 to see the movie on a regular screen

Actually, I think the peanuts also cost about $5.


"Now commences the process of cutting off the head, which generally takes from an hour to an hour and a half by an expert workman with a sharp blade." -Reuben Delano, Wanderings and Adventures

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#20 2009-05-28 9:03 pm

thelegendofjohn
I know.
From: A Basement On The Hill.
Registered: 2006-08-20
Posts: 1390

Re: ALERT:::::IMAX Scam

bratboy wrote:

whatever happened to the omnimax?

omnimax is awesome.

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#21 2009-05-28 11:19 pm

pottymouth
Uncreative
Moderator
From: JP, MA
Registered: 2002-02-06
Posts: 17408
Website

Re: ALERT:::::IMAX Scam

thelegendofjohn wrote:

bratboy wrote:

whatever happened to the omnimax?

omnimax is awesome.

..blows that IMAX junk out of the water. Did Leonard Nimoy do the voiceover for the old intro bit at ALL the Omnimaxes? I think the last thing I saw in Omni was a flick about Ernest Shackleton at the Mugar at the Boston Museum of Science. Man, that smurf was the bomb.

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#22 2009-05-29 6:39 am

Bat
Flawless Cowboy
Royal Wombat
From: Björk, Björk
Registered: 2001-05-14
Posts: 28541

Re: ALERT:::::IMAX Scam

Btw, good to see you again, John.


If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw

"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."

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#23 2009-05-29 12:53 pm

thelegendofjohn
I know.
From: A Basement On The Hill.
Registered: 2006-08-20
Posts: 1390

Re: ALERT:::::IMAX Scam

big_smile Thanks bat!

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#24 2009-06-13 6:19 pm

hawaiian717
Mac Addict
From: san diego
Registered: 2004-06-08
Posts: 1134
Website

Re: ALERT:::::IMAX Scam

Having seen Star Trek on fake IMAX, regular movie screen and real IMAX, I think I can compare.  Fake IMAX (on which I also saw Watchmen) didn't seem all that different than the regular screen at the same multiplex, though I did see Up last night at a different multiplex with a pretty small auditorium and screen and the difference there was a bit more pronounced.  But when the same $16.50 that I pay for fake IMAX will also get me into a real, 5-story tall IMAX theater 75 miles from here, it's not worth it.

Here's a quick way to tell what you have:  If the screen has a widescreen aspect ratio, it's fake.  If the screen is mostly square and absurdly, ridiculously huge, it's the real thing.

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#25 2009-06-13 9:49 pm

Mr. Happypants
Member
Registered: 2001-11-14
Posts: 1319

Re: ALERT:::::IMAX Scam

Yeah, my folks are in town & wanted to take my nephew to see the latest "Museum" release at an "IMAX" too. I may have been a little too insistent that they not bother paying the extra money.

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