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#1 2005-01-29 1:21 pm
- EricT1999
- Member
- Registered: 2005-01-29
- Posts: 24
How to price shareware? $20 vs $15 vs $10
I spent a tremendous amount of time creating a software application that people seemed to love and got great reviews when it was freeware. I greatly expanded the product, polished it and released it at $20 and it got great reviews, too.
However ... the purchase rate hasnt come out to justify the vast amount of time poured into the product, it probably come out to $4-6 an hour, which is great only if this were a minimum wage job.
The problem is, I'd rather not outright say the name of the application for obvious reasons, so bear with me. Would I see a significant improvement if I dropped the price to $15 or $10? Are there any statistics to prove how benificial a price drop would be? If I dropped it to $10 would my customer rate stay the same, double, triple? I dont know.
Anyone leading me to statistics would help
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#2 2005-01-29 1:38 pm
- Pariah
- James Carville Fan..

- From: Belly Of The Beast, Oklahoma!
- Registered: 2001-05-24
- Posts: 18341
Re: How to price shareware? $20 vs $15 vs $10
My only advice would be to studiously keep up to date with a certain widely distributed serial number database and build in a block list for hacked passwords.
Then release a .01 update evey month.
I feel for OSX shareware developers because as a user I have found that alot of things I used to depend on shareware to do now there are freewares to do it.
Its really amazing the amount of good freeware avaible for OSX compared to OS9 and thats got to make it tuff on developers.
Good Luck.
"and it's not surprising that they get bitter, they cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations."
Barack Obama
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#3 2005-01-29 1:46 pm
- EricT1999
- Member
- Registered: 2005-01-29
- Posts: 24
Re: How to price shareware? $20 vs $15 vs $10
Yes, the amount of freeware that is available is truly staggering. I think a problem is that my target audience has grown up with the concept of everything-must-be-free from music to movies to apps.
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#4 2005-01-29 1:57 pm
- mo' ron
- PS3 4 EVA

- From: NC, USA
- Registered: 2002-10-15
- Posts: 14225
Re: How to price shareware? $20 vs $15 vs $10
For most shareware, I find $20 is too much, if only on a psychological level. Depending on how good of quality the shareware app is, it COULD be worth $20, but $18 "feels" less to a lot of people... $14.99 even "feels" less.
I was recently buying a used oscilloscope, for example, and the guy wanted $40 and I told him I would give him $35, because I didn't want to take out 2 $20s from the bank and have nothing left over ($5 is a meal for me).
What is the difference between Vista and OSX?
- Microsoft employees are excited about OSX.
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#5 2005-01-29 2:19 pm
- EricT1999
- Member
- Registered: 2005-01-29
- Posts: 24
Re: How to price shareware? $20 vs $15 vs $10
Well, it is $19.95 to be exact, but if I sell it at $10 I wonder if people will construe cheap price as low quality.
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#6 2005-01-29 2:32 pm
- mo' ron
- PS3 4 EVA

- From: NC, USA
- Registered: 2002-10-15
- Posts: 14225
Re: How to price shareware? $20 vs $15 vs $10
No, I don't think they would.
I paid $20 for XPostFacto because the ability to run OS X on my old Powermac 7500 was greatly helpful to me... I would have paid $40 for it, if that's what he was asking or $10, and would have been grateful. But, since GIMP is free, even though it's a pain to use sometimes, I wouldn't pay more than about $10 for a similar graphics program (unless it was REALLY cool in some way).
What is the difference between Vista and OSX?
- Microsoft employees are excited about OSX.
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#7 2005-01-29 2:41 pm
- ckm
- f/k/a captkevman

- From: over here!
- Registered: 2001-03-13
- Posts: 6883
Re: How to price shareware? $20 vs $15 vs $10
Personally, I have no problem dropping $5 - $15 on shareware that I find extraordinarily useful. I think $10 is a sweet spot that people won't mind paying if it's truly a useful program.
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#8 2005-01-29 3:27 pm
- fizzwinkus
- purebred fizzlewink

- From: Austin, Texas
- Registered: 2000-08-10
- Posts: 4016
- Website
Re: How to price shareware? $20 vs $15 vs $10
in general, when i find something useful i'll drop $10, maybe 15. more than that, and it better be something that absolutely outshines all competition.
Warmest regards.
Sincerely,
Kevin
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#9 2005-01-29 4:25 pm
- Aqua OS X
- Shark Sandwich

- From: Oakland, CA
- Registered: 2000-06-05
- Posts: 12669
Re: How to price shareware? $20 vs $15 vs $10
EricT1999 wrote:
Yes, the amount of freeware that is available is truly staggering. I think a problem is that my target audience has grown up with the concept of everything-must-be-free from music to movies to apps.
Ya, but freeware has it's advantages, especially if you are a new and or young developer. Good free software can be easily adopted by the masses, and it has the ability to gain more recognition.
By developing a piece of widely adopted freeware you will have more opportunities to network yourself, promote your work, and build your identity, etc. Moreover, popular software always looks good in a portfolio.
By the way... what are you developing?
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#10 2005-01-29 4:25 pm
- petikas
- Member
- From: Cyprus
- Registered: 2000-11-12
- Posts: 3601
Re: How to price shareware? $20 vs $15 vs $10
I generally pay for the shareware I use. I gladly paid $18 for DVDPedia but I find it absurd to pay $15 for Sidetrack. I guess it depends on how useful the software is and how much the competition prices their products. $20 I'd pay only for the likes of GraphicConverter.
The methods of science are manifestly effective, having made massive humanitarian contributions to society. It is this very effectiveness which the purveyors of mystical philosophies attack, because they recognise in it the chief threat to the belief-based source of their power and financial reward. -Harry Kroto, Nobel Laureate
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#11 2005-01-29 4:38 pm
Re: How to price shareware? $20 vs $15 vs $10
Unless it's an excessive amount, i'll gladly support the developer, even if i don't think the app is actually worth, say, $20. I kinda of expect most shareware to fall into the range of $10-30. Anything more than that and i really have to want/need the app badly.
Maybe you could ask other developers that may be lurking/posting in the shareware/freeware forum.
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#12 2005-01-29 5:34 pm
- Pariah
- James Carville Fan..

- From: Belly Of The Beast, Oklahoma!
- Registered: 2001-05-24
- Posts: 18341
Re: How to price shareware? $20 vs $15 vs $10
mo' ron wrote:
No, I don't think they would.
I paid $20 for XPostFacto because the ability to run OS X on my old Powermac 7500 was greatly helpful to me... I would have paid $40 for it, if that's what he was asking or $10, and would have been grateful.
UM............XPostFacto is freeware.
Do you mean to say you donated $20 or did you get ripped off?
"and it's not surprising that they get bitter, they cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations."
Barack Obama
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#13 2005-01-29 5:35 pm
- mo' ron
- PS3 4 EVA

- From: NC, USA
- Registered: 2002-10-15
- Posts: 14225
Re: How to price shareware? $20 vs $15 vs $10
you have to register to get support (or at least you use to).
What is the difference between Vista and OSX?
- Microsoft employees are excited about OSX.
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#14 2005-01-29 5:52 pm
Re: How to price shareware? $20 vs $15 vs $10
I rarely pay for software.
No, I do not pirate - but I prefer free (Open Source) software out of principle, so I would rather use that when I can than use shareware that I pay for and never get access to the source.
I use to use shareware - and pay for it. I paid for Audion, I paid for DragThing, I paid for some print driver that would spit out html to a file (it was nice, but php is so much more efficient at this point), I paid for BBEdit (not really shareware I guess), lots of games from the MacAddict CD's, AppleScripts that did useful things, but I don't use shareware anymore - the sucky thing about Shareware is that you can't modify it unless they provide the source (rare), you upgrade your OS and then you find you need a new version, and that costs AND doesn't work the same as the old, you have a problem and wether or not the developer fixes it or not is always a big questionmark, etc.
Open Source software just doesn't have those problems - don't like the new features, build the older version. Change platforms, usually just a recompile. Got a problem, you can fix it yourself - or find a fix on the web - if the developer is unresponsive.
I hate to break it to you - but Shareware is really hard to make it in, it always has been - and OSS just makes it all that harder because OSS has numerous advantages.
It's not hard to quit smoking. I do it 20 times a day.
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#15 2005-01-29 5:58 pm
- F041
- Member
- Registered: 2004-03-13
- Posts: 3289
Re: How to price shareware? $20 vs $15 vs $10
So you have an idea, this is what I have registered. I am happy with all of these, too.
Mac OS X ($129)
Lux ($20)
SuperDuper! ($20)
Donations for Adium and Butler (free)
.Mac ($69 with discount)
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#16 2005-01-29 9:59 pm
- EricT1999
- Member
- Registered: 2005-01-29
- Posts: 24
Re: How to price shareware? $20 vs $15 vs $10
Think Escape Velocity.
Everyone wants everything for free.
Last edited by EricT1999 (2005-01-29 10:05 pm)
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#17 2005-01-29 10:28 pm
- ckm
- f/k/a captkevman

- From: over here!
- Registered: 2001-03-13
- Posts: 6883
Re: How to price shareware? $20 vs $15 vs $10
Hey now...I actually paid for EV:N. 
Other shareware I've purchased:
Fontzx ($10)
iBank ($20)
Orbz 2.0 ($20)
PhotoRescue ($35)
Macabinet ($10)
Snood ($30)
The game purchases were actually gifts for my son; the others were deemed necessary at the time and I thought they were well worth the money.
I've even sent some $$ to freeware authors, if the software was useful enough. 
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#18 2005-01-29 11:43 pm
- Freezer mac
- iPod scroll wheel

- From: next to a big cold lake.
- Registered: 2001-01-06
- Posts: 7370
Re: How to price shareware? $20 vs $15 vs $10
i do pirate.
however i also purchase if... and only if... the program is worth what is being asked.... for instance.. i've bought several useful pieces of software...
including...
graphic converter(after pirating for almost a year),
tex-edit (the author of this app runs on the "old values" of shareware... no license codes needed, just a checkbox to check if you purchased it.),
carbon copy cloner (freeware/donationware [donated over $60] ),
snapz pro, (pirated for 2 months)
usb overdrive, (pirated for 6 months)
and a few others.
i've also bought a few games that i have really enjoyed...
Avernum 2(author uses codes, but doesn't blacklist known serial numbers),
BOA(same author as avernum 2),
Dragon Alpha(i'm beginning to think this was a mistake, as the author stopped developing this game and then promised to develop a new one and never did.),
Pillars of garendall, (pirated for 2 weeks)
Myst IV(not shareware), (pirated for 2 weeks)
UT(not shareware), (pirated for 1 month)
UT2k3(not shareware), (pirated for 6 months)
and some others i cant recall at the moment... i've also registered a few haxies and other utilities...
however...
i am much more likely to donate money to freeware developers(or shareware devs who trust their users) than to devs who release unneeded updates every few days to do nothing but blacklist known numbers... this only adds to the bloat of the software and shows that the developer of the software does not trust the users of the software to make the "right choice"
note:where i have added "(pirated for X time)" is the time i used known numbers before i decided to purchase... some things took more time to convince me that i wanted it than others... some things sat on my hard drive without use for months before i tried them out. the varied times show you the main problem with time limited "demos"/"shareware"
i always buy operating systems. as well as web services.
95% of the people who use computers pirate one thing or another, some without even realizing it. erict1999... have you ever pirated anything?
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#19 2005-01-30 7:33 am
- EricT1999
- Member
- Registered: 2005-01-29
- Posts: 24
Re: How to price shareware? $20 vs $15 vs $10
No, Freezer Mac, I'm just one of those people, I own the apps I use and games I play.
When my app was freeware and had great reviews, I asked an optional $5 for those who liked or used it. Completely on the honour system. Do you know how many people sent in the money out of 10,000 downloads? ONE PERSON. Even though I got dozens and dozens of thank you emails for making such a great app.
Freezer Mac, if you liked my program but thought the asking price was too high, would that mean you would never pay for it and just use it forever?
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#20 2005-01-30 10:18 am
Re: How to price shareware? $20 vs $15 vs $10
Eric, I'm with those who say that it really depends on the app. I'm faced with that very choice right now. I've grown addicted to NewsFire for RSS feeds and really do love the program. However, they just jumped from 0.61 to 0.9 and the only discernible new feature is a registration process. They now want $20 for it. As much as I love NewsFire, I don't think that $20 is a fair price and they probably aren't going to get my money, especially with Safari bringing RSS reading to the table in a few months. If they had asked either $10 or $15, it would have been more palatable, but $20 is just too much for me to stomach. I'm going to keep using 0.61 until I make a decision (could be months, I dunno). What upsets me the most is that their website shows no apparent way to contact them or give feedback. It also gives no information about the app beyond that first page and the release notes. It feels sneaky to me and this latest version jump and the registration requirement upsets me more. Maybe they were planning all along to charge for it, I don't know. I would have appreciated more information about the subject, though.
Sorry to turn your topic into a bit of a rant, but that is just my latest experience with shareware and registration. I have purchased several apps, including Fetch and CSSEdit. If I don't want to buy something after the trial period is up, I don't buy it and I don't use it. My apps folder is littered with expired shareware that I don't use (note to self: clean that out). If your product is a good product and works exceptionally well, then people should be willing to pay for it. "Should" being the operative word 
Look at it this way: you've sold as many paintings as Van Gogh—and you have both your ears.
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#21 2005-01-30 10:45 am
- mahakali
- anti-razor

- From: easter egg
- Registered: 2002-11-06
- Posts: 5573
Re: How to price shareware? $20 vs $15 vs $10
Abu wrote:
What upsets me the most is that their website shows no apparent way to contact them or give feedback. It also gives no information about the app beyond that first page and the release notes.
I totally agree with this. I'm not speaking about NewsFire but other shareware in general. I'm not gonna buy a shareware/donateware whose developers aren't responsive. Not anymore. I had some bad experiences with this kind of developers. Bought their apps because I liked them but after trying to contact them regarding bugs and feedbacks and never got replies, I gave them up, switched to other apps.
Responsive developers also encourage me to buy their products. Examples are MacSOUP, NetNewsWire (I was very well aware Safari would sport a RSS reader when I bought it), iKey, and DEVONtechnologies. There are other shareware as well, but can't think of them right now.
1. Instill fear.
2. ???????? (use your imagination)
3. Profit!
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#22 2005-01-30 1:41 pm
- EricT1999
- Member
- Registered: 2005-01-29
- Posts: 24
Re: How to price shareware? $20 vs $15 vs $10
I for one respond to emails within a few hours and fix a bug and provide an immediate download of the corrected problem to the customer.
I think a problem is that people expect beyond exceptional software for their money. As a whole, it seems individual efforts on software are very mature and professional compared to ten years ago. People would probably pay $30 for my app if it was a store, maybe the lack of a physical product is pschologically detrimental.
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#23 2005-01-30 5:00 pm
- imikedaman
- Righting Wrongs

- From: Maryland
- Registered: 2003-09-27
- Posts: 1425
- Website
Re: How to price shareware? $20 vs $15 vs $10
Hey Eric, you're in a similar situation as myself, except my program was never freeware to begin wtih. I spent thousands (not an exaggeration) of hours over the past year and a half on my one shareware program, and after some simple math I realized I am only getting around $6 per hour (a single license is $20).
If you think your program is worth $20 (and it sounds like it is from your description), do everything you can to get the word out about your program - submit it to magazines, purchase ads on medium-traffic sites (good combination of price/views), and release minor bug fix releases to get more exposure on VT/MacUpdate and to show people you support your program. A month ago I finally got in a magazine and sales have been pretty good from it.
In short, if you advertise it, they will come. 
With my best friend at my side,
I face the new day in full stride.
I don't know what the future holds,
But I'll be waiting, proud and bold.
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#24 2005-01-30 5:10 pm
- EricT1999
- Member
- Registered: 2005-01-29
- Posts: 24
Re: How to price shareware? $20 vs $15 vs $10
Excellent looking program, iMike. Infact, looks like Apple made it. How did you go about getting in a magazine?
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#25 2005-01-30 7:52 pm
- imikedaman
- Righting Wrongs

- From: Maryland
- Registered: 2003-09-27
- Posts: 1425
- Website
Re: How to price shareware? $20 vs $15 vs $10
EricT1999 wrote:
Excellent looking program, iMike. Infact, looks like Apple made it.
Aww, shucks.

How did you go about getting in a magazine?
Actually, in this particular instance I haven't the slightest idea. One of my friends from overseas said he saw my program in a MacFormat magazine, but I wasn't notified about it otherwise.
I know MacAddict has a section on their website for submitting your program for approval onto the magazine, although I was rejected.. twice.
Fortunately for you, I do know someone who had his program accepted within two hours of submitting an application, so good luck if you try it!
Last edited by imikedaman (2005-01-30 7:52 pm)
With my best friend at my side,
I face the new day in full stride.
I don't know what the future holds,
But I'll be waiting, proud and bold.
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