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#1 2005-03-04 3:47 pm
- user
- Aw, he's no fun, he fell right over.

- From: I'm not getting you down, am I
- Registered: 2001-10-15
- Posts: 13553
I didn't know Quark had a sense of humor...
We got this strange package from Quark today. It was a half dozen different cards wrapped together in clear plastic. The top card had a picture of a baby and said "The newest QuarkExpress 6.5 features were designed to blow your doors off. Making Adobe cry like a baby was just an added bonus."
The other cards went on to tout some of the new features:
Mutiple Undos (gasp)
Layers (shock)
Transparency (awe)
All features that have ALREADY LONG BEEN a part of InDesign.
And another dig at ID:
"When you work in QuarkExpress 6.5, you can actually release your brain-child to a vendor in a format they can use..." (that is, if they have actually upgraded past version 4, which most Quark printers haven't).
"Quark has always been the market leader. And that's not about to change."
BTW, The cards included a special upgrade offer of $199.
"Do you agree that the magical potency of today's ceremony is exactly equal to the magical efficacy of ceremonial baptism with dihydrogen oxide, and do you agree that the power of all magical ceremonies is nonexistent?" After a resounding "amen" from the audience, the first person in line yelled, "Dry me brother! I'm free!"
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#2 2005-03-04 4:10 pm
Re: I didn't know Quark had a sense of humor...
what you call a sense of humor i call a desparate attempt regain market share. it's kind of sad.
EDIT- and i like the quote where some quark user says "i tried using indesign but it was too hard" wtf so the guy is an idiot because he couldn't figure out indesign.
Last edited by stoned (2005-03-04 4:14 pm)
"the bible is cooler than i thought.... most of the main characters get stoned!!!"
"let's get back to the good ol' days when the "opiate of the masses" was still actually opium." -me
"kids don't beat me. i beat kids." -HJS
the above post is proudly antihammer
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#3 2005-03-06 12:10 am
- JackSkellington
- Member

- From: Gotham City
- Registered: 2002-07-05
- Posts: 641
Re: I didn't know Quark had a sense of humor...
Would be funny if those cards where laid out in InDesign...
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#4 2005-03-06 4:52 am
- beaverfever
- Learned, Impartial, and Very Relaxed

- From: Toronto
- Registered: 2003-01-16
- Posts: 1026
- Website
Re: I didn't know Quark had a sense of humor...
JackSkellington wrote:
Would be funny if those cards where laid out in InDesign...
No, that would be sad. Using Microsoft Publisher would have been funny.
You may begin arguing Warnock's Dilemma now.
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#5 2005-03-06 3:10 pm
- Mr. Happypants
- Member

- Registered: 2001-11-14
- Posts: 1164
Re: I didn't know Quark had a sense of humor...
Did they happen to mention the new "feature" to export SWF files? Because, that's what every printer & designer has been holding their breath to get y'know.
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#6 2005-03-06 8:42 pm
Re: I didn't know Quark had a sense of humor...
stoned wrote:
EDIT- and i like the quote where some quark user says "i tried using indesign but it was too hard" wtf so the guy is an idiot because he couldn't figure out indesign.
I have to say, indesign does have a somewhat steeper learning curve than quark. Still, it's figureoutable.
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#7 2005-03-06 11:28 pm
- beaverfever
- Learned, Impartial, and Very Relaxed

- From: Toronto
- Registered: 2003-01-16
- Posts: 1026
- Website
Re: I didn't know Quark had a sense of humor...
maxintosh wrote:
I have to say, indesign does have a somewhat steeper learning curve than quark. Still, it's figureoutable.
Yeah, I went through a period during which the phrase "what the f*ck were they thinking?" seldom left my mind, but eventually I mastered the, uh, quirks of InDesign.
You may begin arguing Warnock's Dilemma now.
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#8 2005-03-07 3:43 am
- Pariah
- Member

- From: BBQing Sacred Cows.
- Registered: 2001-05-24
- Posts: 15978
Re: I didn't know Quark had a sense of humor...
I think Quark might just seem easier since its been around so long and alot of basic elements havent changed much if at all since V 1.0
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#9 2005-03-07 2:09 pm
- ultra
- Member
- Registered: 2005-03-07
- Posts: 15
Re: I didn't know Quark had a sense of humor...
It's like any other program..all the same features just a crappy interface. InDesign still has some output issues in the postscript eviroment but all in all...it's getting MUCH better.
I think Adobe was pretty smart essentially giving ID away...it got alot of people to switch!
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#10 2005-03-09 12:53 am
Re: I didn't know Quark had a sense of humor...
i have to take issue with the idea that quark is easier to learn. then again, this is all very subjective. it took me a while to get the hang of quark, and all its, ahem, features. (w0w- dependable crashing!) after learning quark, photoshop and illustrator, when i got my hands on InDesign, it was cake. it felt like what quark should be. then it quickly surpassed that.
so i haven't really used quark since version 4.1, it's been pretty straight up ID for me. the seldom times i had to use quark, it just seemed backwards.
as an aside, does the 'edit original' tab exist in quark? for me, that's a killer feature in ID. just click that, pop on over to PS or AI, make your change, save, expose back to ID and it's already updated. it now takes me 30 seconds to change what used to take 5 minutes in quark. man, i HATED having to go back to the PSD file, flatten it as a TIF, saving over the existing TIF, then replacing it in Quark. i understand quark natively supports PSD files now, but it sucked back in the day.
also, for those using quark 6 or 6.5, how well does it export PDF's? i've heard horror stories, but i'm curious to hear what users think. ID exports PDF's just fine, which is great for the workflow we have at work. i'd say 90% of our jobs go out to the printers as PDF's (for acrobat 5, mind you). i've had a few isolated issues, but overall it's been excellent. what is it like on the other side of the layout software fence?
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#11 2005-03-09 1:21 am
- beaverfever
- Learned, Impartial, and Very Relaxed

- From: Toronto
- Registered: 2003-01-16
- Posts: 1026
- Website
Re: I didn't know Quark had a sense of humor...
chipper wrote:
i have to take issue with the idea that quark is easier to learn.
I think the reality for most people, and for ID entering the market, was that everyone used Quark. Yes, the edit original feature is great, but things such as hiding the option to exclude text from a wrap in the text box options are mind boggling at best - it took me forever to find that. Also, the ID2 user manual was full of bad info and bad links.
If you are learning one of the two from scratch, then yes, they will seem equal. If you are trying to sway legions of people who have been using QXp for years, as Adobe was, then it's best not to bury essential functions. Many basic ID functions seem to differ from QXp simply for the sake of differing.
Many people complain that a problem with Quark is that it is essentially the same as it was in vrs1. I don't see that being such a flaw - it worked, and worked well up to vrs4. Xpress didn't need to change so much as just add new usable features. I never had a problem using QXp - I switched to ID because I had to. I haven't used IDCS yet (nor QXp6), but ID2 has serious problems with printing spreads containing more than two pages - that totally negates ID's improved PDF production. Also, QXp handles colour swatches much better, especially creating mixed spot swatches and gradients. I much prefer QXp's means of manually controlling trapping.
As many comparison reviews of the two apps demonstrated way back when, for each feature one app has, it lacks something the other has.
You may begin arguing Warnock's Dilemma now.
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#12 2005-03-09 8:58 am
Re: I didn't know Quark had a sense of humor...
got that too... rather harsh way to win back a lost customer (who isn't coming back anyway) 
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#13 2005-03-09 10:17 am
Re: I didn't know Quark had a sense of humor...
beaverfever:
i didn't say that ID was categorically easier to learn than quark; it just was for me. i should have also mentioned that i had some experience with pagemaker when i picked up ID- but i also had 2-3 years of experience with quark. for me, i was up and running with ID (it was ver. 1.5) in no time. it just took some time to get used to the keyboard shortcuts.
if you do get a chance, check out IDCS- it's much improved over ID2. it doesn't, to my knowledge, have some of those quark features you say you like, but it is still quite a nice upgrade.
Last edited by chipper (2005-03-09 2:33 pm)
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#14 2005-03-09 10:51 am
- ultra
- Member
- Registered: 2005-03-07
- Posts: 15
Re: I didn't know Quark had a sense of humor...
Quark 6's PDF workflow works great. The only annoying limitation seems to be the usual quark hiccup with the max 48" pasteboard. There are some problems with ID's PDF export to certain rips basically with font embedding. Some rips will not rip the fonts with subsetting included.
I work in the output end of things so I have to have and use them all and I will say that ID has made some huge advances in the last 2 versions over where it started. I really have no prefernce at all anymore honestly. They both do certain things well. There is room for both of them...anybody remember Pagemaker.
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#15 2005-03-09 2:21 pm
- Mr. Happypants
- Member

- Registered: 2001-11-14
- Posts: 1164
Re: I didn't know Quark had a sense of humor...
ultra wrote:
There is room for both of them...anybody remember Pagemaker.
Remember it? We still get a fair number of files supplied in it! Oh, joy. 
And anybody basing an opinion of InDesign on Version 2 or earlier, throw away whatever you thought back then. It's bad ass now!
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#16 2005-03-10 7:23 am
- beaverfever
- Learned, Impartial, and Very Relaxed

- From: Toronto
- Registered: 2003-01-16
- Posts: 1026
- Website
Re: I didn't know Quark had a sense of humor...
ultra wrote:
anybody remember Pagemaker.
I thought I had blotted it from my memory until I began working in my current office (I would never want to hint that it is anywhere close to being a design studio). Most of the people here clutched to pagemaker as if it were essential to life. One person even said to me, with a straight face, that InDesign was garbage and "all the studios in the US" were using pagemaker.
It's funny here.
You may begin arguing Warnock's Dilemma now.
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#17 2005-03-10 8:05 am
- user
- Aw, he's no fun, he fell right over.

- From: I'm not getting you down, am I
- Registered: 2001-10-15
- Posts: 13553
Re: I didn't know Quark had a sense of humor...
Oh, I would love to use InDesign CS! I'm stuck on version 2 because we don't get ID files here - I just use it for our own layout and design purposes - and the guy I work for refuses to pay for the upgrade.
Most of our stuff comes in as bitmaps, eps or cdr files.
"Do you agree that the magical potency of today's ceremony is exactly equal to the magical efficacy of ceremonial baptism with dihydrogen oxide, and do you agree that the power of all magical ceremonies is nonexistent?" After a resounding "amen" from the audience, the first person in line yelled, "Dry me brother! I'm free!"
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#18 2005-03-10 11:00 am
- user
- Aw, he's no fun, he fell right over.

- From: I'm not getting you down, am I
- Registered: 2001-10-15
- Posts: 13553
Re: I didn't know Quark had a sense of humor...
Well, it just so happens we got our first Quark files in a long time today - version 6 (we are still on 4).
Our client (a marketing company) told us that the files first came in as ID, but the printer he org. tried to use would only take Quark, so he called the out-of-town design firm to get Quark files. The kid on the other end berated him for wanting Quark (everbody uses ID now!). He finally had to tell him, look, I'm the client, give me what I want!
If they had been given to us in ID, they prob. would have been CS, anyway...
"Do you agree that the magical potency of today's ceremony is exactly equal to the magical efficacy of ceremonial baptism with dihydrogen oxide, and do you agree that the power of all magical ceremonies is nonexistent?" After a resounding "amen" from the audience, the first person in line yelled, "Dry me brother! I'm free!"
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#19 2005-03-10 1:39 pm
- ultra
- Member
- Registered: 2005-03-07
- Posts: 15
Re: I didn't know Quark had a sense of humor...
Fun being on the printer end isn't it? 
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#20 2005-03-10 3:45 pm
- user
- Aw, he's no fun, he fell right over.

- From: I'm not getting you down, am I
- Registered: 2001-10-15
- Posts: 13553
Re: I didn't know Quark had a sense of humor...
Fortunately, the items that we had to print were also saved as Illustrator files, so we could easily print them.
I have no idea what was in those Quark files.
"Do you agree that the magical potency of today's ceremony is exactly equal to the magical efficacy of ceremonial baptism with dihydrogen oxide, and do you agree that the power of all magical ceremonies is nonexistent?" After a resounding "amen" from the audience, the first person in line yelled, "Dry me brother! I'm free!"
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#21 2005-03-12 12:42 am
- punkgeek
- born of frustration

- From: Dew Drop Inn
- Registered: 2001-05-28
- Posts: 3704
Re: I didn't know Quark had a sense of humor...
I got the hang of ID in about 40 minutes one day, and I couldn't believe how much friendlier the interface was. Quark made me want to rip my hair out, whereas ID is just laid out so much better. It's very intuitive, and I love it. Quark can suck it. Suck it long and suck it haarrrrddd, Trebek!
"I also use lowercase christian when referring to her and people like her. To be Christian, they'd have to follow the example of Christ. These people are so un-Christlike, it's not even funny."
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#22 2005-03-30 1:44 am
- iampariah
- Member
- Registered: 2005-03-30
- Posts: 1
Re: I didn't know Quark had a sense of humor...
The Quark postcards are an excellent idea, but they just went too far with them. In the hip design of the cards is an irreverance and attitude that instantly connects with creative pros. Unfortunately the marketing message is unsubstantiated, hyperbolic, arrogant, and misleading to the point of bordering on dishonest.
But now is not the time for Quark to declare itself the victor of a war it has only just begun to fight
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#23 2005-03-30 3:18 am
Re: I didn't know Quark had a sense of humor...
I agree. Quark is trying too hard. But then, who can blame them,? They shot themselves in the foot over a long period, by having such a customer hostile attitude, that they are scrambling to get back in the game. I personally think that it is good that they are fighting back. I probably use Quark and InDesign on an equal basis these days and I still find that each program has its strengths and weaknesses. I feel that it would be very very bad for the design and publishing industry if only one package were left in the market.
But, if Quark really are serious about bringing back customers (they've recently launched a free customer support line, for example), then they have to show that any changes they make are there for the long-term and not just until they have won back some market share. We shall see. 
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