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#1 2005-07-25 9:29 am

AaronS
Town Flogger
Royal Wombat
From: ohkayelayachohemay
Registered: 1999-08-05
Posts: 4606
Website

FastCompany article on "doomed" iPod

http://www.fastcompany.com/subscr/97/open_essay.html

The competitors will win. Why? Because they have created an economic ecosystem that powers innovation. Apple hasn't.

Apple hasn't created an ecosystem with the iPod? That's funny, because I walk into a CompUSA, or a Best Buy and see dozens of accessories for the iPod. No other MP3 player has this many accessories, or this many add ons that the iPod does.

He goes on to say that Apple is the only company that can improve on the iPod. Does he know that Belkin (as well as others) makes a battery pack to improve the playtime of an iPod? Doesn't he know that Griffin makes a remote for the iPod, and a voice recorder, etc.? These products most certainly improve the iPod.

Of course, he might be taking the view that only Apple can actually change and enhance the iPod itself, right? I'll give him the benefit of the doubt there. Well, isn't Dell the only company that can improve on the Dell DJ? Isn't Rio the only company that can improve their own products? What does he mean when he says Apple is the only company that can improve the iPod?

What am I missing?

Meanwhile, the iPod has not changed much since its debut four years ago

Not changed much? The physical design may have not changed much, but the features and capabilities certainly have. Of course, our beloved columnist probably doesn't realize this because he only considers new features such as an FM transmitter or radio, built in voice recording, and cameras as "change".

...and Apple's latest iteration, the iPod shuffle, has met with limited success.

How could he possibly know this? Apple does not release specific sales figures for each individual iPod.

Egads...


Goodness he just keeps going and going. He's like the energizer bunny of stupid.

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#2 2005-07-25 9:46 am

Stop the Robots
I'm Jesus
From: Michigan
Registered: 2002-12-01
Posts: 6727

Re: FastCompany article on "doomed" iPod

OMGDOOM.


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#3 2005-07-25 10:03 am

D'Eyncourt
OMGDICTATOR
Registered: 2001-12-27
Posts: 8222
Website

Re: FastCompany article on "doomed" iPod

shrug
Idiot commentary from idiot commentators. Someday the iPod will no longer be the most popular personal music player and this guy will point to this column and say, "See, I was right!" and ignore that he was factually wrong on many points.


BOYCOTT SONY

"I think the question now is not whether you went to Vietnam or whether you didn't, whether you fought in the war or fought against the war. I think the only question is whether we can find a president smart enough never to make a mistake like that again"--Molly Ivins, way back in 1992

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#4 2005-07-25 10:16 am

NAG
A witch!
Royal Wombat
From: /usr/local/apps/nag
Registered: 2000-09-22
Posts: 30225

Re: FastCompany article on "doomed" iPod

WE ARE ALL DUNNA DIE!!!*

*eventually


"You call *this* archaeology?" • Professor Henry Jones
http://homepage.mac.com/dpauw/.Pictures/misc/moron.gif

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#5 2005-07-25 11:25 am

lateralis
Member
Registered: 2002-03-16
Posts: 687
Website

Re: FastCompany article on "doomed" iPod

it was an interesting article, I'll give him that.  He did make some interesting points about how technology grows up but his concept of the technology ecosystem, while interesting, has some problems here.  for one, he assumes that all innovation is welcome.  just because yahoo CAN offer unlimited music rentals for $60, who says that that is a better model than the 99


"As far as I'm concerned, humans have not yet come up with a belief that's worth believing." -- George Carlin
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#6 2005-07-25 1:06 pm

MysticCow
Legendary
From: Somewhere
Registered: 2002-07-29
Posts: 3629

Re: FastCompany article on "doomed" iPod

Sometime before 2012, you too will die (this way, if even one person dies, I can say "I WAS RIGHT!  I MEANT THAT GUY!!!")


A signature is a small piece of text that is attached to your posts. In it, you can enter just about anything you like. Perhaps you would like to enter your favourite quote or your star sign. It's up to you! In your signature you can use BBCode if it is allowed in this particular forum. You can see the features that are allowed/enabled listed below whenever you edit your signature.

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#7 2005-07-25 1:10 pm

Unforgiven
Member
From: Bismarck, North Dakota
Registered: 2003-08-15
Posts: 194

Re: FastCompany article on "doomed" iPod

I will die someday, somehow, somewhere. It is the obvious thing, now stop trying to be a sage, and let it go.

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#8 2005-07-25 2:21 pm

user
Your plastic pal who's fun to be with
From: I'm not getting you down, am I
Registered: 2001-10-15
Posts: 14574

Re: FastCompany article on "doomed" iPod

Sounds like he's one o' them there Microsoft hired shills!

Martha, get me my shotgun!


Aw, he's no fun, he fell right over.

Unless you become as little children, there's no way you will believe this crap.

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#9 2005-07-25 2:23 pm

rynedee
Member
From: Boise, Idaho
Registered: 1999-08-06
Posts: 506

Re: FastCompany article on "doomed" iPod

Why are other players given credit for being able to play .wma files but not .aac, yet Apple gets raked for playing .aac and not .wma? That seems to be a double standard to me. I guess i should file that under Redmond's 'reality distortion field', aka the Microsoft solution is always the best solution.

As for the iPod being stale after four years, one can see the evolution of the product line by looking at the original and iPod Photo. An iPod 'Video' seems to be the next logical step.

Oh, and for that whole ecosystem bit... The previously mentioned third-party products fit well in to the iPod ecosystem. So do Podcasts. They are emerging as another avenue to disseminate information. Podcasts, especially since their introduction into iTunes 4.9, have changed the way i use my iPod and the way that i gather information. My iPod is less of an entertainment device and more of a conduit with the outside world. Less of a toy and more of a tool i guess i should say. Anyway...

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#10 2005-07-25 2:25 pm

ckm
f/k/a captkevman
From: over here!
Registered: 2001-03-13
Posts: 6882

Re: FastCompany article on "doomed" iPod

D'Eyncourt wrote:

shrug
Idiot commentary from idiot commentators.

Amen.


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#11 2005-07-25 2:31 pm

Mr~Mac
Member
From: Restaurant at End of Universe
Registered: 2003-07-17
Posts: 815

Re: FastCompany article on "doomed" iPod

The iPod, like most Apple products, is decidedly "closed." Your Yahoo music subscription won't work with your iPod because Apple does not support Microsoft's WMA file format. (Too bad, because Yahoo's $60-a-year Music Unlimited is terrific. Just try approximating its "give me like artists" feature on iTunes.)

An ecosystem beats a product because its collective of competitors can explore and invest in many more ideas than any single company can muster. For example, RCA might link a portable music device to satellite radio. If it fails, RCA bears the cost. If it succeeds, others will copy it. Simultaneously, Sony may push the option of adding more memory to its flash memory players. The bet may or may not pay off. But in either case, Apple on its own cannot match this capacity of the group to experiment.

"Ask yourself: How can we make it easier for others to add innovations that will make our product more valuable?"

These "points" are hilarious.loltongueeek

Last edited by Mr~Mac (2005-07-25 2:34 pm)


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#12 2005-07-25 2:36 pm

Touque Guy
Rush Limbaugh
From: Nagasaki
Registered: 2002-03-21
Posts: 2488
Website

Re: FastCompany article on "doomed" iPod

fwding this important literature to sjobe@mac.com as we speak

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#13 2005-07-25 3:52 pm

AAPL Shareholder
Hacking my iPod
From: Bay Area
Registered: 1999-02-22
Posts: 2949
Website

Re: FastCompany article on "doomed" iPod

Ehh, we'll see, if Apple market share starts slipping, they'd probably quickly start selling satellite iPods and offing iTunes subscriptions. But they're not doing that now, and Apple's market share seems to be increasing.

Moreover, what about the iTunes phone? It combines a phone, an MP3 player, a still camera, and a crappy video camera.


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#14 2005-07-25 4:13 pm

Superman
Member
Registered: 2001-12-22
Posts: 1986

Re: FastCompany article on "doomed" iPod

I never want an all in one device. How retarded. I don't wanna listen to music on my phone. Or take pictures with it godamn it.


goodbye

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#15 2005-07-25 4:30 pm

mo' ron
Hates Integrated Graphics
From: NC, USA
Registered: 2002-10-15
Posts: 13546

Re: FastCompany article on "doomed" iPod

One big thing that has the chance of killing the iPod is if a music store came out that was awesome, was WMA playback compatible, and had a really cool device that goes with it. If it has a good interface like the iPod, it will start to get good press, and the commentators will not how it works with more music stores than the iPod, and it would then be easier to spin the iPod in a negative way for consumers.

I don't think the iPod is in immediate danger of dying out, esp. considering the recently all-color line up, but I don't think it's self-sustaining either, and it won't be able to power Apple for ever (I would guess that without some major new feature to keep it on top, the iPod has maybe 5 more years of carrying Apple). Apple could easily change a lot in that time too though, with the witch to Intel being a big factor in it all.


What is the difference between Vista and OSX?
- Microsoft employees are excited about OSX.

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#16 2005-07-25 4:32 pm

NAG
A witch!
Royal Wombat
From: /usr/local/apps/nag
Registered: 2000-09-22
Posts: 30225

Re: FastCompany article on "doomed" iPod

mo' ron wrote:

with the witch to Intel being a big factor in it all.

BURN THE WITCH!


"You call *this* archaeology?" • Professor Henry Jones
http://homepage.mac.com/dpauw/.Pictures/misc/moron.gif

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#17 2005-07-25 4:37 pm

Tvan
Winduhs?
From: Chicago/Purdue
Registered: 2005-07-20
Posts: 71

Re: FastCompany article on "doomed" iPod

Notice how he fails to mention the enormous user base that the ipod has gained since the advent of the 3rd generation.  Steve Jobs created almost an ideal razor/razorblade scenario.  Eventually users will feel compelled to get a new mp3 player for one reason or another (storage issues, ipod breaks...) 
     When that time comes, the ipod users that do shop at the itunes store (500,000,000 songs sold!) will need another ipod in order to play AAC files.  That is, unless some other company releases a device that can play them, which will not happen any time soon, because the existing companies are trying to imitate apple's marketing by using their own proprietary formats (sony anyone?) 
     Regardless of that ever happening, the ipod has the interface that is EASIEST TO USE.  The only other decent competitors for the ipod have cryptic menus and such.  Those mostly appeal to those avoiding the most popular product, which is unfortunate, because in this case there is no better alternative.  It does make more sense to me to get something that even a chimp could use as opposed to settling for something less to avoid a fad (and trying to pretend it is superior!)
     As long as apple continues to hold on to their user base with itunes, no other company will be anle to touch them.  Hoping that they can pull the same marketing theory in the movie side of things, perhaps by combining the two (movie ipod?) the ipod will not be in any danger for some time.

Last edited by Tvan (2005-07-25 4:39 pm)


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#18 2005-07-25 5:21 pm

Czachorski
Member
Registered: 2002-12-20
Posts: 5567

Re: FastCompany article on "doomed" iPod

Biggest flaw in the article:  he assumes that Apple will never "open up" the iPod and either license the DRM to other players or obtain a license to allow music from other services to play on the iPod.  Why would he assume that?  Isn't that assumption necessary for his "doomed" theory?

Turn it around for a second, and you will see what an idiot this guy really is!  Assume for just a moment, for the sake of argument, that Apple's long-term strategy IS INDEED to "open up" the iPod in this manner, at some point.  When is the ideal time to make such a move?  When you have a 90% marketshare in the mp3 player market and are the absolute dominant on-line music store and still building up a HUGE user base for both?    Certainly not.  To suggest that Apple should "open up" now is ludicrous.

The ideal situation is to build up as large as a user base as possible that are using m4p files and iPods, and when that "captive" or "closed" user base growth starts to slow or flatten, THEN "open up" and get a second-burst growth from the new, expanded market created through the licensing.  This would give Apple 2 paths to permanently holding the dominant market position inevitably.  The could either 1.  Retain their current dominance for years and years, and never have to "open the iPod" because they are absolutely dominating and controlling the entire market, or if that appears to not be working and growth slows, then 2.  "Open the iPod" and continue to dominate the market through licensing.  Why implement path #2 until it appears path #1 is not working?

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#19 2005-07-26 5:20 am

vaeaglesfan
Hokie
From: Newport News, VA
Registered: 2005-01-16
Posts: 207
Website

Re: FastCompany article on "doomed" iPod

analogy: these folks remind me of the kids in high school who didn't get invited to the "cool party", showed up late (and uninvited), and when no one talked to them started raising a stink about how much the party sucks.  then they went to one of their houses and proceeded to evangelize how much everyone at the part sucked.  and through their vast underground of similarly uncool people .... they hatch a slur campaign to avenge their not getting invited to the "Cool Party".  but the joke is .... since no one likes these kids (because all they do is bitch and moan), they go largely ignored.  or completely ignored.  its been a long time since high school.  and i'm not sure that was technically an analogy either.  that may have been an example.  but ...

dude.. what high school did you go to and in what generation?

The term "economic ecosystem" is not correct at all, in fact, it's just plain wrong. An ecosystem and an economic system are two completely different things, even if the writer was trying to come up with his own metaphor, it still just does not make since. The alliteration alone...just kills me. An economic ecosystem? My English teacher must be turning over in her grave.

eek

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#20 2005-07-26 6:35 am

iopossum
Pope of England
From: Planet of the... Wait a minute
Registered: 2002-07-16
Posts: 2734
Website

Re: FastCompany article on "doomed" iPod

AaronS wrote:

Meanwhile, the iPod has not changed much since its debut four years ago

Not changed much? The physical design may have not changed much, but the features and capabilities certainly have. Of course, our beloved columnist probably doesn't realize this because he only considers new features such as an FM transmitter or radio, built in voice recording, and cameras as "change".

...and Apple's latest iteration, the iPod shuffle, has met with limited success.

How could he possibly know this? Apple does not release specific sales figures for each individual iPod.

Egads...

The point is that it doesn't change much.  While everyone changes the their mp3 player like crazy every iteration and throws everything they can find on it including the kitchen sink, Apple selectively adds the features people need while keeping the intuitive interface they are used to.  This is NOT a bad thing, this is what users like, and I don't even need to defend this, the sales speek for themselves.  That's what made iPod the right choice in the beginning, it was precisely what people needed, no more, no less, and it continues to be.

Also, the Shuffle was a ridiculous success, instantly outselling its competitors.

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#21 2005-07-26 10:29 am

b_dubb
loch whatchamacallit
From: chapel hill, nc
Registered: 2002-11-19
Posts: 482
Website

Re: FastCompany article on "doomed" iPod

some may want to read ...

http://www.macaddict.com/forums/topic/66363

you know ... a couple of years ago , apple was posting huge profits  and beating expectations and STILL somehow their stock price was relatively unaffected.  it wasn't until the iPod became the new must have item that people started to think that apple was really in the game.  Wall Street didn't understand Apple.  Investors didn't understand Apple.  All they knew was that Apple had 3% of "the market" or whatever.  what they didn't realize was that Apple was / is redefining the market by moving away from "checking email/surfing the web" computer use to "making movies/digital photography/music creation/surfing the web SECURELY/checking email SECURELY/etc."  the people who "don't get things" are stuck in the box.  they like the box cause that's all they know.

b


"The Fates lead he who will; he who won't, they drag." - Seneca

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#22 2005-07-26 12:28 pm

avkills
demyelinated brain matter
Registered: 2001-05-09
Posts: 6433

Re: FastCompany article on "doomed" iPod

What analysts don't get is that people do not want crappy WMA files and crappy hard to use players. I have co-workers who swore they would never buy any Apple products, and now they are the biggest loud mouths about how awesome and easy the iPod makes portable music. Not to mention they are completely sold on the AAC format as a superior listening experience to MP3 or WMA. Apple will license fairplay if and when their market share starts slipping. Apple has won this market and I suspect they are about to win the Movie market also. big_smile

-mark

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#23 2005-07-26 10:50 pm

RipRagged
Member
From: Richland, WA
Registered: 2003-03-14
Posts: 121

Re: FastCompany article on "doomed" iPod

The consultant who wrote that story has to be an idiot.

The whole concept is ludicrous from the beginning. The collective has had the same opportunities as Apple over the same time. Apple vs. Everybody Else started on a level playing field.

In the beginning, there were only illegal downloads and a few third-party mp3 players. Apple brought legal downloads via the iTunes music store. Apple presented the iPod. In a nationally syndicated crossword today, there was a clue: "digital jukebox." The answer: "iPod."

The collective brought the shotgun approach and dozens of players and stores. The collective includes some of the biggest names in the world of music, entertainment, ones and zeroes: Microsoft, Yahoo, Sony to name a few.

The collective's superior innovation can be measured in the market right now. By the time the collective gets it, Apple will be off to the next superior innovation.

At the very end of the article, he says one company cannot out-innovate the market. Interesting observation, considering Apple has done precisely that. If virtually owning the market for digital music, and having the product that is the crossword puzzle answer for "digital jukebox" isn't out innovating the market, what is?

Apple owns the digital music market. Apple has kicked the collective's ass up and down the level playing field for several years while the collective still hasn't made a real dent in Apple's preeminence.

These are good days to be an Apple stockholder.


Trizzle trazzle trozzle trone

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#24 2005-07-26 11:01 pm

RipRagged
Member
From: Richland, WA
Registered: 2003-03-14
Posts: 121

Re: FastCompany article on "doomed" iPod

Mr~Mac wrote:

The iPod, like most Apple products, is decidedly "closed." Your Yahoo music subscription won't work with your iPod because Apple does not support Microsoft's WMA file format. (Too bad, because Yahoo's $60-a-year Music Unlimited is terrific. Just try approximating its "give me like artists" feature on iTunes.)

These "points" are hilarious.loltongueeek

Wait, don't tell me, let me guess......

Genre

That might approximate "give me like artists."


Trizzle trazzle trozzle trone

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#25 2005-07-26 11:07 pm

after-life
Member
Registered: 2003-12-25
Posts: 2370

Re: FastCompany article on "doomed" iPod

This FUD is getting old. Even if Apple seriously drops the ball and its competitors get their act together, it's still going to be the dominant player in the digital music market for years to come. You don't go from 80% to "doomed" in a short time.

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