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#1 2008-01-15 9:22 pm

Light Speed
Doubter of Einstein
Registered: 2002-08-17
Posts: 3694

Has Apple lost it's core focus?

In viewing the releases at today's MacWorld I am left with a big question mark.

What has happened to the Mac.
The high end has an internal rev but the case is FIVE YEARS OLD as of June 23rd!

The iMacs are nice but where is the middle ground?

Has Apple spread themselves so thin with phones and pods and tv gadgets that they no longer have the resources to create a new tower?

Yes the new laptop is cool but how many laptop case redesigns have happened since 2003?

The people that kept Apple afloat through the late 90's were all the designers, graphic artists, musicians and general all about misfits that hung onto a dream. What has happened to that dream? Why is there no mini tower for those who are still misfits at heart?

Years ago Steve would have screamed until it was right but maybe the "it" has changed so much that it's time to move on.

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#2 2008-01-15 9:28 pm

FutureDreamz
1.1.2.3.5.8.13.21.34.55
From: カナダ
Registered: 2007-01-07
Posts: 4511

Re: Has Apple lost it's core focus?

Light Speed wrote:

The people that kept Apple afloat through the late 90's were all the designers, graphic artists, musicians and general all about misfits that hung onto a dream. What has happened to that dream? Why is there no mini tower for those who are still misfits at heart?

You mean the Cube? you just missed it.
Check eBay.


Thanks for clicking.

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#3 2008-01-15 9:31 pm

CrashingtehWarehouse
Dismember
From: The Frozen Tundra
Registered: 2006-08-11
Posts: 1134

Re: Has Apple lost it's core focus?

Its not the case, but what's inside that counts. http://homepage.mac.com/oatmeal/MAF/maxes/nodsad.gif

Last edited by CrashingtehWarehouse (2008-01-15 9:31 pm)


Alright, now, who wants to be transistorized?

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#4 2008-01-15 9:36 pm

333imacman
Disappointed
From: Minnesota
Registered: 2002-05-26
Posts: 2171
Website

Re: Has Apple lost it's core focus?

I was disappointed with the Expo. None of the products were bad, and I guess I was expecting most of them, but still...

I want Apple to be Apple Computer again. Ah well...still better than the alternatives, IMHO.


i don't understand most things
i don't really want to
i just want the strength
to keep fighting it

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#5 2008-01-15 10:30 pm

Basil
agitator
From: Terminus
Registered: 2006-11-26
Posts: 558
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Re: Has Apple lost it's core focus?

Light Speed wrote:

Has Apple lost it's core focus?

http://img211.imageshack.us/img211/2384/applela4.gif


Computers never do what you want them to do; only what you tell them to do.

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#6 2008-01-15 10:36 pm

Fried Chicken
Member
From: Good question - keeps changing
Registered: 2003-11-17
Posts: 4557

Re: Has Apple lost it's core focus?

I agree.  The Macworld expo was dominated with iPod, AppleTV, iTunes, and iPhone...


http://i58.photobucket.com/albums/g279/FriedChicken_Sam/USA.gif?t=1187025394 http://i58.photobucket.com/albums/g279/FriedChicken_Sam/USAGermany.gif?t=1187033097http://i58.photobucket.com/albums/g279/FriedChicken_Sam/Germany.gif?t=1187025375

Just because something is legal, doesn't mean it's right.  Just because something is illegal, doesn't mean it's wrong.

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#7 2008-01-15 11:21 pm

maleko
Member
From: Eugene, OR
Registered: 2006-11-25
Posts: 1221

Re: Has Apple lost it's core focus?

Yeah, everyone is going to be disappointed until Apple closes the gaps in their hardware line.  The MacBook Air closes none of the HUGE gaps in their line.  The need for an upgradable consumer tower is still unaddressed.
To be fair they did just make an OS release and MacPro update, and a number of their programs were updated today.

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#8 2008-01-15 11:24 pm

dreamkast0r
Slack smurfer
Registered: 2001-11-20
Posts: 2634

Re: Has Apple lost it's core focus?

Apple has not lost its core focus, it has changed its core focus.  The users who were loyal to the company in the 90s are no longer its target demographic, and Apple is positioning itself to be a larger boutique electronics and entertainment company within the next decade.

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#9 2008-01-15 11:32 pm

rufio
Let the funeral start, hear the casket close...
From: texas/ohio
Registered: 2003-10-26
Posts: 2261

Re: Has Apple lost it's core focus?

Apple Computer, Inc. is now Apple, Inc., and they weren't kidding when they changed the name.


"Outside of this forum
everything is second after first."
       -pcguy

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#10 2008-01-15 11:45 pm

Fried Chicken
Member
From: Good question - keeps changing
Registered: 2003-11-17
Posts: 4557

Re: Has Apple lost it's core focus?

rufio wrote:

Apple Computer, Inc. is now Apple, Inc., and they weren't kidding when they changed the name.

And it sucks.
Why couldn't Macworld be dominated by... well... macs?


http://i58.photobucket.com/albums/g279/FriedChicken_Sam/USA.gif?t=1187025394 http://i58.photobucket.com/albums/g279/FriedChicken_Sam/USAGermany.gif?t=1187033097http://i58.photobucket.com/albums/g279/FriedChicken_Sam/Germany.gif?t=1187025375

Just because something is legal, doesn't mean it's right.  Just because something is illegal, doesn't mean it's wrong.

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#11 2008-01-16 12:49 am

robco
Curmudgeon
From: Sodom
Registered: 2004-12-04
Posts: 7942
Website

Re: Has Apple lost it's core focus?

What do you want to see in a new Mac Pro? The design works. If you want to get picky, PC towers haven't fundamentally changed for twenty years (creating much difficulty with internal wire messes and poor cooling). Intel has tried, but it hasn't caught on. I'd say the same for the MBP. It's a simple, clean, functional design.

About all Apple could do would be to change purely for aesthetic reasons, which is essentially what PC manufacturers have been doing. There are new colors and such, but basically the same old tower. When technology changes and changes to the case design need to be made to accommodate them, I would bet Apple will make them. Until then...


It is an odd thing, but every one who disappears is said to be seen at San Francisco. It must be a delightful city, and possess all the attractions of the next world.
- Oscar Wilde

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#12 2008-01-16 2:39 am

resedit
Chicken Little
Royal Wombat
From: /dev/null
Registered: 1999-11-01
Posts: 50394
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Re: Has Apple lost it's core focus?

For what it's worth - the case on the tower is still extremely appealing, I like it. I like it a lot. I don't like change just for the sake of change.

They definitely need a consumer tower though.

The MacBook Air is really sweet - I'm not going to get one, but thin is very good for many travel considerations.


In her right hand Jenny held the Bible of her mother
Jenny had a pistol in the other
-- Steve Taylor

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#13 2008-01-16 2:50 am

resedit
Chicken Little
Royal Wombat
From: /dev/null
Registered: 1999-11-01
Posts: 50394
Website

Re: Has Apple lost it's core focus?

robco wrote:

PC towers haven't fundamentally changed for twenty years (creating much difficulty with internal wire messes and poor cooling).

No smurf - I'll have to photograph the inside of my new tower tomorrow.


In her right hand Jenny held the Bible of her mother
Jenny had a pistol in the other
-- Steve Taylor

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#14 2008-01-16 3:00 am

robco
Curmudgeon
From: Sodom
Registered: 2004-12-04
Posts: 7942
Website

Re: Has Apple lost it's core focus?

I'd say the biggest issue with tower design is the cabling, which is lessened without stupid ribbon cables for floppies and HDs now that SATA is the standard. Also with cooling. The positioning of the CPU isn't optimal for cooling to get adequate airflow for today's faster CPUs. Intel has tried to remedy this with BTX, but it hasn't really caught on.

One of the things that has impressed me with the Shuttle is the cooling. It puts the CPU near the side with a fan blowing air directly across the heatsink. Unfortunately I was stupid and got a factory OC'd video card and it can get noisy at times. Otherwise though, it's a great compact and mostly quiet system. But fire up a more graphically intense game and it can get a little noisy. It also makes a lot of racket when it boots until the video drivers load (Linux or Windows).

The internals of the Mac Pro are brilliant. Few loose cables, very organized, optimized for air flow to keep everything cool.


It is an odd thing, but every one who disappears is said to be seen at San Francisco. It must be a delightful city, and possess all the attractions of the next world.
- Oscar Wilde

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#15 2008-01-16 3:32 am

resedit
Chicken Little
Royal Wombat
From: /dev/null
Registered: 1999-11-01
Posts: 50394
Website

Re: Has Apple lost it's core focus?

One of the things that has impressed me with the Shuttle is the cooling. It puts the CPU near the side with a fan blowing air directly across the heatsink.

One of my computers is in a HP Pavilion case - 8240 or something like that - it has a case fan with a tunnel and elbow to blow directly down onto the CPU. I don't use it because modern CPUs - the HSF is too tall, but I've been thinking about cutting the plastic so it fits. Other than the case being fugly, it is a nice design as far as case cooling is concerned.

The other problem with modern PCs is most of them do not have proper facilities for cooling the north bridge. It's all passive cooled, but the PCI cards can interrupt air flow over the heat sink. There really should be a small fan mount to force air.

And with the new video cards, they need to bite the bullet and redesign the case. You can not use the PCIE-x (or PCI) slot next to the PCIE-x16 slot without reducing the cooling on the video card.

PC cases (and mobos) should be re-designed to have extra space between the PCI Express x16 slot and the expansion slot next to it.

Yes - SATA is a HUGE improvement over ribbon cable. When I replace my ATAPI DVD-ROM with a SATA burner, part of my wire mess will be reduced. The floppy cable is a problem, I may disconnect it and only connect when I need it (very rare, but still happens on occasion - I sometimes buy old ttf font packs at thrift shops)

With cheaper power supplies though, the SATA sometimes slides out too easily. In mine it is solid, but a number have people have had issues with them coming out, especially gamers that take their boxes to lan parties. That was never an issue with PATA or SCSI.


In her right hand Jenny held the Bible of her mother
Jenny had a pistol in the other
-- Steve Taylor

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#16 2008-01-16 4:02 am

Alien
Forum Czar
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From: Republic of Amsterdam
Registered: 1999-07-05
Posts: 16942
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Re: Has Apple lost it's core focus?

Apple's making craploads of money, and you're all complaining they're doing it wrong.

Here's some news for ya: Apple exist to make money. Not to please you.

,xtG
.tsooJ


http://macstack.net/forums/images/smilies/lol.gif

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#17 2008-01-16 4:30 am

Donkey Butter
jerk face
From: over yonder
Registered: 2005-12-14
Posts: 2444

Re: Has Apple lost it's core focus?

Alien wrote:

Apple's making craploads of money, and you're all complaining they're doing it wrong.

Here's some news for ya: Apple exist to make money. Not to please you.

,xtG
.tsooJ

yes but if they did please me they could have more money.

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#18 2008-01-16 4:55 am

Alien
Forum Czar
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From: Republic of Amsterdam
Registered: 1999-07-05
Posts: 16942
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Re: Has Apple lost it's core focus?

Not necessarily.

,xtG
.tsooJ


http://macstack.net/forums/images/smilies/lol.gif

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#19 2008-01-16 5:07 am

Pariah
James Carville Fan..
From: Belly Of The Beast, Oklahoma!
Registered: 2001-05-24
Posts: 18402

Re: Has Apple lost it's core focus?

Alien wrote:

Apple's making craploads of money, and you're all complaining they're doing it wrong.

Here's some news for ya: Apple exist to make money. Not to please you.

,xtG
.tsooJ

Why should anyone but a stockholder care? A consumer should only be concerned about whether a company serves their needs. A companies health is not a consumers concern.

Unless you relate to consumer electronics companies like sports teams, but then that would be stupid.


"and it's not surprising that they get bitter, they cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations."
Barack Obama

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#20 2008-01-16 5:09 am

Alien
Forum Czar
Administrator
From: Republic of Amsterdam
Registered: 1999-07-05
Posts: 16942
Website

Re: Has Apple lost it's core focus?

Did I say anyone should care?

,xtG
.tsooJ


http://macstack.net/forums/images/smilies/lol.gif

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#21 2008-01-16 8:41 am

sturner
Royal High Poobah
Moderator
From: Carrollton, TX USA
Registered: 2000-01-31
Posts: 13779

Re: Has Apple lost it's core focus?

The Apple Mac Pro case is an extremely elegant design. It's accessible, easily worked in, it's a sweet dream. What gets plugged into it's innards is pretty good too.

The core focus of Apple, like it is at Microsoft, is to make money. They finally realized that and during the past decade have been successfully focused. They are just a lot better at satisfying customer needs and soothing the emotional focus of customers than is Microsoft.


I'm not dead yet.
There are 3 types of people, those who can count and those who can't.
"There are few things graven in stone, excepting your date of death."

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#22 2008-01-16 9:38 am

ScifiterX
婚約中
Moderator
From: NW Palm Bay, Florida
Registered: 2000-02-10
Posts: 18088
Website

Re: Has Apple lost it's core focus?

Pariah wrote:

Why should anyone but a stockholder care? A consumer should only be concerned about whether a company serves their needs. A companies health is not a consumers concern.

Unless you relate to consumer electronics companies like sports teams, but then that would be stupid.

I'll field this for you this one time. If you refuse to get it then I do not care because it's not worth the energy to make you get it.

If there is a company that more or less consistently serves your needs in a way few if any others ever do, you tend to hope they remain healthy to do so even if you don't own stock. Why, so they continue to do so. They don't have to care but they typically do. And if you have an issue with that, well you don't want to know my feelings on that.

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#23 2008-01-16 10:27 am

Tallgeese
Sternly Advising
From: Pool Party
Registered: 2000-10-17
Posts: 34088

Re: Has Apple lost it's core focus?

dreamkast0r wrote:

Apple has not lost its core focus, it has changed its core focus.  The users who were loyal to the company in the 90s are no longer its target demographic, and Apple is positioning itself to be a larger boutique electronics and entertainment company within the next decade.

This is pretty much true. Apple's stock has been soaring, their profits increasing, their marketshare growing in every market they sell in. There's a lot of complaining coming from the people who used and loved Apple products in the 20th century, though. It's pretty clear that Steve Jobs does not care about the users that Apple catered to in the 80s and 90s. He doesn't want the days when every school had a bank of Apple ][+ or IIe boxen in their lab. He wants Apple to be in the category of Prada and Gucci.

He needs to watch out so in a decade Apple will not be in the category of Starter.

That said, I bet Woz happier by the year that he's not connected to Apple any more.


I still believe in liberalism today as much as I ever did, but, oh, there was a happy time when I believed in liberals.

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#24 2008-01-16 10:58 am

Woebgon
Member
Registered: 2008-01-16
Posts: 20

Re: Has Apple lost it's core focus?

Corect me if I'm wrong, but didn't Apple just introduce a new Pac Pro recently. They haven't abandoned the core that has kept them alive. Yes, a more "affordable" tower would be nice to see in their lineup. Hopefully that is coming. Unfortunately, however, in today's world where Apple has to be successful, items like that don't get any press. It was interesting to see what "news" from the speech was reported and what wasn't in the paper this morning. Steve and all those around him realize what news people will report and geared the presentation toward that, not what computer "geeks" wanted to hear. As was said in the presentation, Apple heard the "public" loud and clear, "movies, movies, movies." How all that wil relate back to the Mac will remain to be seen, but I think we'll see a lot of this technology carried over in the computers in the future. At least Apple is a company that listens to it's consumers and responds --- unlike some other companies that we could all name.big_smile

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#25 2008-01-16 11:17 am

Tallgeese
Sternly Advising
From: Pool Party
Registered: 2000-10-17
Posts: 34088

Re: Has Apple lost it's core focus?

Woebgon wrote:

Corect me if I'm wrong, but didn't Apple just introduce a new Mac Pro recently.

You're wrong. Speed bumps are not new machines.

Last edited by Tallgeese (2008-01-16 11:18 am)


I still believe in liberalism today as much as I ever did, but, oh, there was a happy time when I believed in liberals.

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