Forums | MacLife
You are not logged in.
#1 2008-10-02 5:52 pm
- Bat
- Adult's Play
- Royal Wombat

- From: Björk, Björk
- Registered: 2001-05-14
- Posts: 24109
Apple threatens to close iTunes
The music industry is a complex business. At its head are the major labels, which control the distribution of the most popular tunes online and off. Their never-ending hunger for a bigger slice of the revenue pie has taken many forms, from representative organization RIAA's ceaseless lawsuits, to the labels' demand of increased royalties.
The labels' dreams may come true when the Copyright Royalties Board (CRB) meets today. The CRB is the U.S. judicial entity which was created by the Copyright Royalty and Distribution Reform Act of 2004 and governs everything from webcaster fees to the cuts labels receive on online music track sales. The CRB already has gained a controversial reputation for enacting rate increases which may put small webcasters out of business.
Now as the CRB reconvenes to possibly enact increases to online track royalties, a threat from Apple has emerged -- raise rates, and Apple may pull the plug on iTunes.
http://www.dailytech.com/article.aspx?newsid=13111
Fast forward to the Brave New World, and you may expect to see the creator's value proportionately increase. Alas, the digital music companies are doing little to redress the balance - even though they can afford to. According to Fortune magazine, Apple threatened to close down its iTunes Music Store if the composer's share rose from nine cents per song to 15 cents per song. The threat was made in a submission to the US Copyright Royalty Board, the arbitrator which sets the rate for statutory licences.
Apple and the Digital Music Association had wanted to screw composers even harder: pushing for a reduction in the rate to 4.8 cents per track, or six per cent of "applicable revenues". Since Apple barely makes a profit on its iTunes store, that would be six per cent of bugger all being returned to the people who actually make the music.
Cheering them on are the major record labels.
"The record companies are in no mood to pay the proposed royalty increase out of their pockets," Fortune's Devin Leonard notes. They've pushed for a rate of eight per cent of wholesale revenues of music sales.
If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw
"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."
Offline
#2 2008-10-02 7:18 pm
Re: Apple threatens to close iTunes
Is it iPods they sell for very little profit so that people use the music store or the other way round?
Offline
#3 2008-10-02 7:18 pm
- Mr. T
- Uses STOS implicitly

- From: omnipresent
- Registered: 2002-04-02
- Posts: 3602
Re: Apple threatens to close iTunes
Apple's bluffing. Pulling IMS would likely castrate iPod sales. It would be profitable to run IMS at a loss, or raise track prices, if that's what it came down to. The alternative would be corporate suicide.
while (1) {fork();}
Offline
#4 2008-10-02 7:26 pm
Re: Apple threatens to close iTunes
Hooray, Apple won!
Apple defeats music rate hike
Now I can go back to not caring about something I didn't care about 5 minutes ago.
Offline
#5 2008-10-02 7:44 pm
- avkills
- demyelinated brain matter

- Registered: 2001-05-09
- Posts: 6433
Re: Apple threatens to close iTunes
Sounds like the publishers hosed themselves by not taking enough profit in the first place from the recording companies.
-mark
Offline
#6 2008-10-02 8:02 pm
- Mr. T
- Uses STOS implicitly

- From: omnipresent
- Registered: 2002-04-02
- Posts: 3602
Re: Apple threatens to close iTunes
mackerm wrote:
Now I can go back to not caring about something I didn't care about 5 minutes ago.
EDIT: Oops, misread.
Last edited by Mr. T (2008-10-02 8:05 pm)
while (1) {fork();}
Offline
#7 2008-10-02 10:25 pm
- jgcampos
- Member

- Registered: 2000-05-05
- Posts: 6640
Re: Apple threatens to close iTunes
Apple was bluffing for sure. Just imagine digital without iTunes... ugh! the chills!!
I know your IP.
A gift without a giver is not a gift.
"Intel Inside" is not a marketing ploy, it's a warning label.
Offline
#8 2008-10-02 11:29 pm
- SomeOneOrOther
- 1-yr-old switcher
- From: Ottawa, Ontario
- Registered: 2004-01-05
- Posts: 168
Re: Apple threatens to close iTunes
jgcampos wrote:
Apple was bluffing for sure. Just imagine digital without iTunes... ugh! the chills!!
Well, an iPod without iTunes is pretty much a paper weight, isn't it ?
SH
Online
#9 2008-10-02 11:31 pm
Re: Apple threatens to close iTunes
Without iTunes, yes. Without the iTunes Store, not quite.
Offline
#10 2008-10-02 11:48 pm
- SomeOneOrOther
- 1-yr-old switcher
- From: Ottawa, Ontario
- Registered: 2004-01-05
- Posts: 168
Re: Apple threatens to close iTunes
ScifiterX wrote:
Without iTunes, yes. Without the iTunes Store, not quite.
Ah yes, good point !
SH
Online
#11 2008-10-03 3:41 am
- Bat
- Adult's Play
- Royal Wombat

- From: Björk, Björk
- Registered: 2001-05-14
- Posts: 24109
Re: Apple threatens to close iTunes
SomeOneOrOther wrote:
ScifiterX wrote:
Without iTunes, yes. Without the iTunes Store, not quite.
Ah yes, good point !
SH
No other solution ties you into the all-Apple iLifestyle, tho.
If folks went to, say, Amazon for their their music (DRM-free, at that), it would weaken the "Apple - the hub of your digital iLife" idea.
It was for sure a bluff. Too bad it worked; the money is in the iPod sales and 'hub' concept. Apple'd still've make money hand over fist, and the artists would've started getting more for their work.
If all economists were laid end to end, they would not reach a conclusion - George Bernard Shaw
"Fire up a colortini, sit back, relax, and watch the pictures, now, as they fly through the air."
Offline
