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What's funny in retrospect: the NeXT was a black Unix box, right? Okay -- Steve comes back to Apple. He folds his NeXT guys into Apple to build OS X.x. Now, all of a sudden, Apple has black computers, where before they were all beige or platinum looking.

Then Apple goes to those candy and fruit-colored toilet-seat-cover looking computers. Remember them? The iMacs. Even the Apple laptops were fruit colored.

Then suddenly: all the Apple computers and iPhones and iPods were all white. Colors were gone! Even black! Then they went to a choice: white or black.

(Where did the white idea come from? My MacBook is white.) (Did you ever try to keep white laptop clean-looking?)

Was all this color smurf Steve's reaction to basic black?

Now, all the iPods are colored. Except the top of the line, which are white or black. What does that say?

Gateway used to be black and white. Remember their cow motif? But their computers were normal computer colors.

You can get a white or black iPhone, too. But I've never seen a white one.

If Gateway had done the iPhone would it be black AND white in splotches, like a cow?

Now: no colors: the Apple computers are all brushed aluminum. Colors are out. (Except for iPods.)

But it's not Apple Computer any more.

It's just Apple.

(Is the next big Apple move back to black again? Then after awhile those fruity-looking colors again, in about 2012? Then white for 2020? Then black or white, before we go to no-color?)

It's all very, very weird.

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I never understood black for NeXTs, since the NeXT logo was colored like Apple's. Red, blue, yellow. What was the other color? Orange? I forget.

In case you didn't notice: that rainbow Apple logo is now either solid colored, black or white now. I'm not sure when that happened there. All that color for computers and logos just confuses me.

Why do they do it?

Unless it's to show everyone you have last year's computer. Which it most likely is.

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Keep in mind Steve never divested himself of Pixar, which he owned but was sold to ABC/Disney -- so, are all those crazy Apple colors Disney-inspired?

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Here's another one: when Apple Computer began, they were sued by the Apple the Beatles started. To settle the suit, Apple Computer had to promise not to get into the music business.

Well, as you know, iTunes today is VERY MUCH in the music business. BUT!!! Here's the surprise: now, after all these years, this August the Beatles are issuing digitally remastered versions of their music -- the very last ones to do it, the Stones and even Elvis did it like 20 years ago.

So -- now the Beatles are going digital.

Which means the Beatles Apple sued the computer Apple for what the computer Apple was doing then that the Beatles Apple is doing now, which is going digital....

Except that the computer Apple is no more, since they're in the music business now.

Which is what the Beatles used to be in, before they went digital or died, which half of them did.

Can you keep all this stuff straight in your head? Because I can't!!

I think they should just become one big Apple company and sell Beatles computers, just like they used to sell Beatles lunchboxes. It would make everything so much simpler!!

I mean, it's difficult enough to keep the Rolling Stone magazine separate in our heads from the (Like A) Rolling Stone song and the Rolling Stones themselves: Bob Dylan who wrote the song moved to California after living in New York. And the magazine moved from California to New York. The Rolling Stones now live in Connecticut, nearby New York.

When you say, Rolling Stone, it isn't anymore What Do You Mean? It's, Where Do You Mean?

So, who needs all that Apple confusion, too?

I say, just combine them: give us John, Paul, George, and Ringo autograph model computers, in the shape of metal lunchboxes.